From Mob Wife to MAGA Woman: TikTok Trends Are Losing Steam

Bloomberg

2 days ago

As the latest deadline for TikTok to be sold or banned in the US approaches, we'll find out next month whether the app will continue to be a fixture on American phones or not.
A decline in fashion fads conceived by TikTok creators, (think 'cowboy core,' 'office siren,' and 'coastal grandma') means consumers and retailers won't be as affected as they would have been a year or so ago, when such viral 'aesthetics' peaked on the video-sharing platform. But brands have their work cut out in responding to what's taken over since: lifestyle trends amplifying political, social and economic influences. After all, it's much harder to monetize 'recession core,' the ' MAGA woman' look and 'underconsumption.'