Lazada invests US$100 million in LazAffiliate Programme
[SINGAPORE] E-commerce platform Lazada announced on Monday (May 26) its annual investment of US$100 million in the Lazada Affiliate (LazAffiliate) Programme, in a bid to support affiliates and a new era of creator-driven commerce across South-east Asia.
This was unveiled at the Lazada Affiliate Southeast Asia Awards 2025, held at the W Hotel Bangkok. The investment is set to drive commission frameworks, performance-based incentives and enablement features.
LazAffiliate is Lazada's flagship affiliate programme which enables a zero-barrier entry into creator commerce, with no minimum following required of the creator.
The affiliates expected to benefit from this programme range from established influencers to emerging micro-influencers, and even everyday shoppers, thanks to an incentive structure and a new suite of advanced features which will be made available through the enhanced initiative.
In addition to a dedicated list of top-converting, high-commission products available for affiliates to prioritise what sells best, affiliates will also have access to a new dashboard reflecting traffic metrics and link performance to enable more data-informed content strategies.
Affiliates will also be able to personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing.
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In addition, they will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings during major online shopping festivals such as 9.9 and 12.12 sales.
This latest move by Lazada comes right before the 6.6 Mega Sale, in which the campaign rewards accelerators will offer incentives of up to 36 per cent commission and more than US$100,000 in regional affiliate rewards.
Looking ahead, Lazada's partnerships point towards the e-commerce platform co-investing in various brands and sellers through a multi-tier creator ecosystem, which is a cultivated network of influencers, content creators, and key opinion consumers, to amplify product visibility and improve product discovery.
With a performance-based framework as an end goal, the aim is to transform creator collaborations into measurable, sustainable, and scalable revenue channels.
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