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Ruben Amorim sounded like a former Manchester United manager with his plans for the summer
Ruben Amorim sounded like a former Manchester United manager with his plans for the summer

Yahoo

time3 days ago

  • Business
  • Yahoo

Ruben Amorim sounded like a former Manchester United manager with his plans for the summer

Minutes into the press conference in Kuala Lumpur, the alarm went off on Ruben Amorim's phone at the W Hotel. Appropriately, it sounded similar to a siren before an atomic bomb is dropped. If ever there is a summer for Manchester United to go nuclear, it is this one. The intended sale of four prominent forwards chimes with the 'bravery' Amorim has demanded in the summer transfer window. Marcus Rashford, Antony and Jadon Sancho were already out of dodge. Alejandro Garnacho has been swiftly and decisively dealt with after his unburdening in the San Mames mixed zone. READ MORE: Manchester United's new 'clever' transfer rule has already delivered future undroppable READ MORE: Manchester United set for major transfer 'windfall' on one condition amid Ruben Amorim plan Eleven years ago, Louis van Gaal bullishly said, 'I don't need a holiday' at his unveiling by United, four days after leading the Netherlands to fourth place at the 2014 World Cup. That was the last time United were gearing up for a season devoid of European football. Amorim insists he does not need to 'disconnect' from the summer activity back at base. 'It was important to finish the season, that was important,' he noted. 'We needed to close that chapter. 'It's not fully behind us because I have one row of English journalists waiting for questions! So I will rest from that when we finish the tour. 'But to tell the truth, I closed that chapter. I'm excited. I'm nervous. I want to work to the next season. So I don't have a feeling that I need to disconnect. 'I had the feeling to close the season but now it's a new season. So I'm excited. I don't need to rest. I just need to prepare for next season.' Apart from the presence of four journalists from Manchester, Amorim had a new audience in Kuala Lumpur. He and Mason Mount arrived to the sound of 'Glory glory Man United', a song that was not played in Bilbao or Manchester last week. The media WhatsApp group for the friendly with ASEAN All-Stars has 61 members. Hundreds of fans have been milling around the United hotel, pens and smartphones in hand for signed or photographic mementoes. Amorim was in a gracious mood given that this week is akin to a detention for the worst United squad in 51 years. Rasmus Hojlund and Chido Obi accidentally entered the eighth-floor room reserved for the press conference and were redirected elsewhere before local media could get a picture of them. United first visited Malaysia in 1995 and there was already an established supporters' club. The signing session at the team's hotel had to be abandoned following overcrowding amid intense demand. That was David Beckham's first exposure to anorak fans familiar with him through United's official magazine. A United official half-joked that they did not know what day it was after the Sunday evening flight from Manchester. A few players in one of the lifts were complaining about the commercial activities they had been subjected to. Amorim was more statesman-like. 'It's amazing to see, even in difficult seasons, to see how many fans this club has,' he enthused. 'It's our duty to be here, it's a pleasure. 'They are outside, following this club for many years and it's really important to have that connection. It makes this club one of the best clubs in the world, so we are happy to be here.' United are raking in £8million from their two games with ASEAN All-Stars and a Hong Kong XI. Omar Berrada, the chief executive, is here in Kuala Lumpur but the technical director Jason Wilcox isn't. Amorim's alarm was not related to Matheus Cunha or Liam Delap. 'I have the phone always on silent,' Amorim apologised. 'Especially on this occasion. It's a house alarm. When I'm away, I like to control my kids!' There are seven kids on tour with United who are yet to make their debut. Godwill Kukonki, Reece Munro, Jaydan Kamason and Jack Moorhouse have made the bench before but this is unchartered territory for Jim Thwaites, Shea Lacey and Tyler Fletcher. The injury-plagued Lacey, 18, started four games for the academy all season but he already has a large profile on Instagram, with 117,000 followers. He recently deleted every post. His is a selection that a cynic would say is commercial-led. United claimed they were carefully managing Lacey's injury as of March. Now he is making a 6,500-mile round trip to Asia. United sources insist Lacey has been picked on merit, as all the youngsters have been. "It's a good opportunity to see the young players," Amorim remarked. "And sometimes we have surprises like Ayden (Heaven) every time he played he proved that he's a first-team player. 'I think one of the issues sometimes with youngsters is we push too much from the beginning. That sometimes is really hard. 'You have social media, all this pressure around young kids, sometimes it's hard to control. I don't want to say any name (to look out for). I believe in all of them and, sometimes like I said, you have surprises. 'My job is to give the tools and the opportunities for the young kids, try to protect them. This is a massive club. 'That is a big question in our club, putting our young kids on the pedestal and that is an important thing to change because we need to control that.' No need to sound the alarm just yet.

Lazada Commits US$100 Million to Enhance LazAffiliate Programme and Power Creator Commerce
Lazada Commits US$100 Million to Enhance LazAffiliate Programme and Power Creator Commerce

The Sun

time4 days ago

  • Business
  • The Sun

Lazada Commits US$100 Million to Enhance LazAffiliate Programme and Power Creator Commerce

--> Investment aims to deepen brand–creator partnerships and boost performance-driven marketing for brands and sellers in Southeast Asia --> New features include new affiliate channel, custom storefronts, and performance dashboards --> Affiliates can unlock higher commissions and gain strategic support ahead of mega campaigns such as 6.6 and 11.11 KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 May 2025 - Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme ('LazAffiliate Programme'). Unveiled at the Lazada Affiliates Southeast Asia Awards 2025 held at the W Hotel Bangkok, the strategic investment will fuel elevated commission frameworks, performance-based incentives, and enablement features, empowering affiliates to usher in a new era of creator-driven commerce across Southeast Asia. Empowering creators through a new and improved LazAffiliate Programme The enhanced LazAffiliate Programme introduces an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers and everyday shoppers – to maximise monetisation on their platforms and amplify their impact. The key enhancements and new features include: --> Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient. --> High-Commission Product Curation: A dedicated list of top-converting, high-commission products allow affiliates to prioritise what sells best. --> Performance Dashboard: A new dashboard offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings. --> Custom Storefronts: Affiliates can now personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing. --> Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings. Driving cost-effective growth for brands and sellers To increase earnings for affiliates, Lazada is partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies. These partnerships will see Lazada co-investing through: --> Lazada-funded store vouchers: In addition to affiliate rewards to incentivise consumer purchases. --> Multi-tier creator ecosystem: A cultivated network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery. The result is a performance-based framework where brands and sellers invest only for actual conversions – transforming creator collaborations into measurable, sustainable, and scalable revenue channels. What's next: 6.6 Mega Sale and beyond This upcoming 6.6.'s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers. Over 80 fashion and beauty brands have partnered with Lazada to co-fund affiliate rewards and incentives. In addition, a total of US$100,000 in rewards will be issued to top-performing regional affiliates. Going forward, top affiliates can enjoy extra bonuses and rewards based on their performance during sale campaigns. 'Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,' said Jared Chan, Head of Regional Affiliate, Lazada Group. 'With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.' Over 20 affiliate partners from Malaysia attended the Lazada Affiliates Southeast Asia Awards 2025, where they were recognised for their exceptional efforts in driving sales conversions for the marketplace. Top performers were awarded cash prizes and trophies, receiving accolades such as 'Affiliate of the Year 2024'. Representing Involve Asia, which received the Affiliate of the Year 2024 award, Natasya Ramlies – Vice President of Commercial said: 'We're proud to be recognised as one of the top-performing affiliates in Malaysia. It has been an incredible journey since we started, and we're thrilled to have been part of the Lazada Affiliate ecosystem for over a decade. While the space continues to grow more competitive, we've been able to scale and diversify our portfolio thanks to the dedication of our team and the strong partnerships we've built with the affiliates in our network. Receiving the Affiliate of the Year 2024 award is a truly meaningful milestone that reflects the effort and collaboration of our affiliates and team members across the board.' LazAffiliate is Lazada's flagship affiliate programme that connects a growing network of creators—ranging from influencers and content creators to passionate everyday shoppers—with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required—just share, recommend, and earn. To learn more or join the LazAffiliate community, click here to learn more or follow LazAffiliate's socials here. About Lazada Group Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

History In A Glass: America's Oldest Distilling Traditions Land In Malaysia
History In A Glass: America's Oldest Distilling Traditions Land In Malaysia

Rakyat Post

time5 days ago

  • Business
  • Rakyat Post

History In A Glass: America's Oldest Distilling Traditions Land In Malaysia

Subscribe to our FREE The legendary Sazerac Company, keeper of some of America's most coveted bourbon traditions, is officially rolling out its full portfolio in the Malaysian market. Through local powerhouse The introduction couldn't be more perfectly staged than at W Hotel Kuala Lumpur's Living Room, where industry insiders got their first official taste of what's been making bourbon aficionados weak in the knees for generations. Bottled at 45% ABV, the iconic Sazerac Rye Whiskey leads the charge. It carries the legacy of the famous Sazerac cocktail, which was born in New Orleans. This spicy, complex rye whiskey, with its distinctive candied citrus and vanilla notes, is a testament to America's oldest distilling traditions and remains an essential component in classic cocktails. Kentucky's Bourbon Legacy Following closely is Buffalo Trace Bourbon, produced at America's oldest continuously operating distillery. Bottled at an approachable 40% ABV, this flagship bourbon brings rich waves of vanilla, toffee, and candied fruit, backed by gentle spices. With over 200 years of distilling heritage and countless awards, it represents the cornerstone of the Buffalo Trace Distillery's remarkable portfolio. The 1792 Small Batch Bourbon, named for the year Kentucky joined the United States, offers a more robust experience at 46.85% ABV. Its higher rye content delivers a complex character that bourbon enthusiasts will appreciate. Its distinctive tall-shouldered bottle presents deep notes of caramel, vanilla, and oak. This expression perfectly bridges the gap between everyday bourbon and premium sipping whiskey. Mastering American Whiskey Heritage The prestigious Eagle Rare 10 Year Old, bottled at 45% ABV, completes the quartet. This highly sought-after bourbon, aged for a minimum of 10 years, showcases the pinnacle of Buffalo Trace's craftsmanship. Its complex profile of almond, orange peel, honey, and leather notes has earned it numerous accolades, including multiple Double Gold medals at major competitions. The two-hour session was an intimate deep dive into these premium offerings, giving attendees a comprehensive introduction to American whiskey craftsmanship. From the spiciness of rye to the sweetness of bourbon, each expression tells its own story of American distilling heritage. A New Chapter in Malaysian Mixology For trade partners and media representatives lucky enough to secure an invitation, this exclusive first look represents more than just new additions to their portfolio – it's access to some of the most storied brands in the spirits world, each bringing its own legacy to Malaysian shores. As Malaysia's craft cocktail scene evolves, Sazerac's arrival couldn't be better timed. From high-end bars to premium retailers, these spirits promise to bring a touch of New Orleans magic to Malaysia's drinking culture. While the W Hotel launch may be exclusive, the real celebration will be knowing that these legendary bottles will soon be available at Malaysia's finest establishments. The spirits are coming – and they're bringing two centuries of American heritage with them. Essential Bitters: The Soul of Classic Cocktails The Sazerac portfolio's Malaysian debut wouldn't be complete without introducing two essential cocktail components. In the bustling French Quarter of 1832 New Orleans, Antoine Amédée Peychaud, a recent arrival from San Domingo (now Haiti), began crafting what would become one of cocktail history's most influential creations in his humble apothecary. His special blend of botanicals, now known worldwide as Peychaud's Bitters, started as a zesty addition to his pharmacy's elixirs but grew to become an essential ingredient in the legendary Sazerac cocktail. Decades later, across the cocktail landscape, Gary Regan would develop his legacy with Regans' Orange Bitters, creating a precise balance of citrus peel and herbal notes that would become a cornerstone of classic and modern mixology. Today, these two distinctive bitters—each with its own character—Peychaud's with its liquorice and saffron notes and Regans' with its citrus-forward profile and ginger-like finish continue to be indispensable tools in crafting sophisticated cocktails worldwide. Where Tequila Meets Bourbon Meanwhile, deep in the heart of Mexico, Corazón Tequila tells a fascinating story of two worlds coming together. It begins with their Blanco – pure and honest, like capturing sunshine in a bottle. Here, the blue agave speaks for itself, untouched and unaltered, sharing its natural sweetness and character just as nature intended. But the story gets even more interesting. Imagine taking this pristine tequila and letting it rest in barrels that once cradled some of Kentucky's finest bourbon. That's precisely what happens with Corazón's Reposado and Añejo expressions: these special barrels, fresh from Buffalo Trace Distillery, add their own whispers of American oak and bourbon heritage to Mexico's beloved spirit. Completing this Mexican journey is Los Vecinos del Campo mezcal, crafted from carefully selected wild and cultivated agave varieties, offering a traditional taste of Oaxaca's rich mezcal heritage. Think of it as a limited-edition masterpiece where Mexico's finest tequila and Mezcal meets America's most treasured whiskey barrels. Each bottle tells a unique tale, having rested in barrels that once held Buffalo Trace's most prestigious whiskeys. Crafting Caribbean's Finest: From Myers's to Jung & Wulff Following the distinguished spirits mentioned earlier, the historic Myers's Original Dark Rum from Jamaica, crafted since 1879 using pure Jamaican sugarcane juice, brings over 140 years of heritage to the portfolio. Take a sip, and you'll discover why this rum has stood the test of time- it's like biting into a chocolate-covered caramel, with tobacco hints reminding you of an old wooden cigar box. Hidden beneath these bold flavours are subtle whispers of sweet raisins and fresh figs – all coming together in perfect harmony thanks to patient ageing in white oak barrels. But the Caribbean's rum story doesn't end there. Jung & Wulff have crafted three distinct chapters from three different islands. Trinidad's smooth and sophisticated character, Guyana's mysterious and complex personality, and Barbados's rich, full-bodied charm. Each is carefully crafted at 43% ABV, striking the perfect balance between strength and flavour. From Myers's time-honoured Jamaican traditions to Jung & Wulff's modern approach, these rums complete the picture of Caribbean craftsmanship. READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.

Lazada invests US$100 million in creator commerce via LazAffiliate Programme
Lazada invests US$100 million in creator commerce via LazAffiliate Programme

Business Times

time6 days ago

  • Business
  • Business Times

Lazada invests US$100 million in creator commerce via LazAffiliate Programme

[SINGAPORE] E-commerce platform Lazada announced on Monday (May 26) its annual investment of US$100 million in the Lazada Affiliate (LazAffiliate) Programme, in a bid to support affiliates and a new era of creator-driven commerce across South-east Asia. This was unveiled at the Lazada Affiliate Southeast Asia Awards 2025, held at the W Hotel Bangkok. The investment is set to drive commission frameworks, performance-based incentives and enablement features. LazAffiliate is Lazada's flagship affiliate programme which enables a zero-barrier entry into creator commerce, with no minimum following required of the creator. The affiliates expected to benefit from this programme range from established influencers to emerging micro-influencers, and even everyday shoppers, thanks to an incentive structure and a new suite of advanced features which will be made available through the enhanced initiative. In addition to a dedicated list of top-converting, high-commission products available for affiliates to prioritise what sells best, affiliates will also have access to a new dashboard reflecting traffic metrics and link performance to enable more data-informed content strategies. Affiliates will also be able to personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up In addition, they will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings during major online shopping festivals such as 9.9 and 12.12 sales. This latest move by Lazada comes right before the 6.6 Mega Sale, in which the campaign rewards accelerators will offer incentives of up to 36 per cent commission and more than US$100,000 in regional affiliate rewards. Looking ahead, Lazada's partnerships point towards the e-commerce platform co-investing in various brands and sellers through a multi-tier creator ecosystem, which is a cultivated network of influencers, content creators, and key opinion consumers, to amplify product visibility and improve product discovery. With a performance-based framework as an end goal, the aim is to transform creator collaborations into measurable, sustainable, and scalable revenue channels.

Lazada invests US$100 million in LazAffiliate Programme
Lazada invests US$100 million in LazAffiliate Programme

Business Times

time6 days ago

  • Business
  • Business Times

Lazada invests US$100 million in LazAffiliate Programme

[SINGAPORE] E-commerce platform Lazada announced on Monday (May 26) its annual investment of US$100 million in the Lazada Affiliate (LazAffiliate) Programme, in a bid to support affiliates and a new era of creator-driven commerce across South-east Asia. This was unveiled at the Lazada Affiliate Southeast Asia Awards 2025, held at the W Hotel Bangkok. The investment is set to drive commission frameworks, performance-based incentives and enablement features. LazAffiliate is Lazada's flagship affiliate programme which enables a zero-barrier entry into creator commerce, with no minimum following required of the creator. The affiliates expected to benefit from this programme range from established influencers to emerging micro-influencers, and even everyday shoppers, thanks to an incentive structure and a new suite of advanced features which will be made available through the enhanced initiative. In addition to a dedicated list of top-converting, high-commission products available for affiliates to prioritise what sells best, affiliates will also have access to a new dashboard reflecting traffic metrics and link performance to enable more data-informed content strategies. Affiliates will also be able to personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up In addition, they will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings during major online shopping festivals such as 9.9 and 12.12 sales. This latest move by Lazada comes right before the 6.6 Mega Sale, in which the campaign rewards accelerators will offer incentives of up to 36 per cent commission and more than US$100,000 in regional affiliate rewards. Looking ahead, Lazada's partnerships point towards the e-commerce platform co-investing in various brands and sellers through a multi-tier creator ecosystem, which is a cultivated network of influencers, content creators, and key opinion consumers, to amplify product visibility and improve product discovery. With a performance-based framework as an end goal, the aim is to transform creator collaborations into measurable, sustainable, and scalable revenue channels.

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