Parent company of Silver Dollar City acquires Palace Entertainment's U.S. attractions
BRANSON, Mo. — Herschend Family Entertainment has signed an agreement with Parques Reunidos to acquire all of Palace Entertainment's U.S. properties from Parques Reunidos.
According to a press release from Herschend Family Entertainment, the agreement supports Herschend's strategic expansion in family entertainment and hospitality while allowing Parques Reunidos to reinforce its strategic focus on its core European market.
Palace has over 20 entertainment venues across 10 U.S. states. Some of these include Kennywood in Pennsylvania, Lake Compounce in Connecticut and Noah's Ark Waterpark in Wisconsin.
'This year, we're celebrating 75 years of bringing families closer together—and looking ahead to the next 75,' said Andrew Wexler, CEO of Herschend. 'Today's announcement marks a natural expansion and continuation of that vision. By growing wisely and staying true to our purpose, we are building a future where we can continue creating memories worth repeating for generations to come.'
Herschend Family Entertainment is the world's largest family-owned themed attractions company, with more than 14,000 hosts serving 15 million annual guests across North America.
'Herschend is the ideal organization to lead Palace Entertainment's unique properties,' said John Reilly, Palace Entertainment Chief Executive Officer. 'Herschend is best in class in providing a high-quality guest experience within its parks. Palace Entertainment's team members and its parks are in great hands as we make this transition.'
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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