I'm a beauty writer — these are the Spring Prime Day deals I'm shopping
To help you navigate the sale, I combed through pages of discounts to find deals actually worth spending on. Not everything that's on sale is always a great deal, but as a beauty writer who frequently covers deals from Amazon, Ulta and Sephora, I know how to separate the lackluster discounts from ones that are truly worth shopping for.
This year, I found a few TikTok-popular brands that are currently on sale (like Biodance and Amika) so if you've been holding out on trying them, now's a great time to do so. Every item I highlighted below is at least 20% off and are NBC Select-staff favorites, expert-recommended products or highly rated items from brands I frequently report on.
Unlike Prime Day, Amazon's Big Spring Sale is available to everyone, including non-Prime members. If you see something you love or need restocking, act quickly since availability may change during the weeklong savings event.
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The best Amazon Big Spring Sale beauty deals
EltaMD UV Restore SPF 40
4.5-star average rating from 4,585 reviews on Amazon
EltaMD makes some of our favorite SPF, including this tinted sunscreen, which has broad-spectrum protection and ingredients like zinc oxide and titanium dioxide. These two key ingredients are ones our experts recommend looking for in mineral sunscreens because they're keygreat for blocking out the sun and are gentle enough for those with sensitive skin. 'It also blends in amazingly well on my skin within minutes, which is difficult to find as someone with a darker complexion,' says NBC Select commerce editor Cory Fernandez.
4.6-star average rating from 93,338 reviews on Amazon
'My teeth definitely look whiter ever since I started using these strips consistently,' says Malin. 'They're easy to use, grip my teeth well and are very low profile, so I can easily talk when I have them on.' The at-home teeth whitening kit uses non-slip grips with hydrogen peroxide (an enamel-safe ingredient) to remove stains and brighten teeth up to 20 levels, according to the brand.
4.3-star average rating from 629 reviews on Amazon
Since this is our favorite splurge-worthy neck cream, getting it on sale is a major win. 'It's incredibly thick, and one of those products I think actually lives up to the hype,' says NBC Select commerce editor Lindsay Schneider. 'It's normally pretty expensive so I definitely recommend getting it while it's on sale.' The cream combats crepey skin, fine lines and uneven tone and texture on your neck and decollete, according to the brand.
Laneige Lip Glowy Balm
4.7-star average rating from 29,828 reviews on Amazon
'I keep this lip balm with me at all times and reach for it multiple times a day because it's so effective at moisturizing my often chapped, flakey skin and gives my lips a little shine,' says NBC Select reporter Zoe Malin. The sheer, slightly tinted lip balm's formula has shea and murumuru seed butter in it that locks in moisture and hydration, according to the brand.
Biodance Bio-Collagen Real Deep Mask
4.4-star average rating from 211 reviews on Amazon
Lowest price ever
This viral overnight face mask minimizes pores, improves dullness and of course, adds hydration back into your skin, according to the brand. As your skin absorbs the mask's serum the mask will change color overnight. 'There's something so satisfying about putting on an opaque sheet mask and waking up when it's completely transparent and glossy,' says Schneider, who always buys a pack during Amazon's sale events.
4.4-star average rating from 2,074 reviews on Amazon
Lowest price ever
Use this staff-favorite dry shampoo to extend the time between your wash days. It has arrowroot powder, sea buckthorn and mandelic acid in it that absorbs excess hair and scalp oils. The lightweight spray has a natural finish with no white cast, according to Amika.
4.5-star average rating from 511,578 reviews on Amazon
After trying countless hair tools, this Revlon blow dryer brush is essential for NBC Select updates editor Mili Godio when styling her hair. 'It's so easy to use and makes my hair look and feel shiny and smooth,' she says. 'Plus, since I have fine hair, it takes me less than 20 minutes to style it using this tool.' It has three heat settings, a cool shot button and soft nylon bristles that help minimize snagging, according to Revlon.
Olay Super Serum
4.6-star average rating from 231 reviews on Amazon
This daily serum uses five key ingredients (collagen peptides, niacinamide, vitamin E, vitamin C and alpha hydroxy acids) to improve uneven skin tone and texture (including fine lines), increase firmness and hydrate the skin, according to the brand. Reviewers of all skin types say this serum absorbs quickly, making their skin soft, smooth, and glowy.
Up to 47% off Aveeno formulas
Up to 42% off Cocokind formulas
Up to 25% off Sunday Riley formulas
How I found the best Amazon Big Spring Sale deals
All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including NBC Select Wellness Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I'm an associate reporter for NBC Select who's covered beauty deals and sales for over two years. I combed through thousands of deals to find the best discounted skin care and hair care products on Amazon right no. I then pulled highly rated products, NBC Select-staff favorites and expert-recommended items. I'm also a frequent shopper at Sephora, Ulta and other beauty retailers so I have a firm understanding of standout deals and what products and brands rarely go on sale.
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