
Chance to pitch to Andy Murray as Scottish sporting icon becomes investor
The tennis champion will help find purpose-driven founders and businesses that match his values to invest in.
Scottish tennis icon Sir Andy Murray is stepping further into the world of business, joining Redrice Ventures as an Associate Partner in a move that could see entrepreneurs pitching their ideas directly to the former Wimbledon champion.
The Olympic gold medallist and three-time Grand Slam winner has already made waves in the investment world, having built a portfolio of more than 40 ventures across wellness, technology, hospitality and sport.
Now, he's taking on a more hands-on role with the London-based venture capital firm Redrice Ventures, Scottish Daily Express reports. Murray's connection with Redrice dates back to 2018, when he partnered with the firm to co-invest in premium sportswear brand Castore, which is now valued at $1billion.
Tom March, founder of Redrice Ventures, shared the news of Murray's appointment on LinkedIn, hailing the move as a reflection of the changing landscape of modern entrepreneurship.
'Proud to share that Andy Murray has joined Redrice Ventures as an associate partner,' he said. 'We've known Andy for a while, we first teamed up back in 2018 when we co-invested in Castore (now valued at $1bn).
"It's been great to see how much we align when it comes to backing founders with purpose and building brands that actually mean something.'
March praised the tennis star's approach to investment, adding: 'Andy's not just a legend on the court, he's built an impressive 40-plus portfolio of quality investments across wellness, tech, hospitality, and sport.
"What stands out is how intentional he is about the businesses he supports, it's never just about the numbers. He's totally committed to leveraging his network to provide support.'
He continued: 'This partnership also says something about where the world is heading. Athletes today aren't just athletes.
"They're entrepreneurs, cultural leaders, wellness advocates and they're helping shape how people live, work, and think. Wellness isn't a side topic anymore; it's become a cultural filter for how everyday decisions get made. Andy really gets that.'
March said Murray would play a key role in the company's current and future funds, and encouraged founders to get in touch.
He said: 'For both our current and future Redrice funds, we're so excited to have him involved, not just for his experience, but for what he stands for, and his real drive to back businesses that matter.
'Plenty more to come, watch this space. And if you're building something special at seed or Series A, or just want to hear about our future plans, feel free to reach out.'
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Murray said his mindset as a professional athlete has helped shape his approach to investment. 'My tennis career taught me the importance of discipline, resilience, and strategic thinking,' he said.
'And for the past few years, I've channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change. I've backed over 40 ventures in sectors from technology to fitness, hospitality to wellness.
'As an investor, I'm driven by the same principles that guided my tennis career, the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.'
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