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Life insurance is still a super idea

Life insurance is still a super idea

In FY24 alone, super funds paid out $1.7 billion in death benefits and $3 billion in permanent disability payments – providing vital support to Australians when it mattered most.
This is a powerful demonstration of the role super funds play in protecting Australians – not just in retirement, but throughout life's most challenging moments.
Still, there's room to do more. Many members don't realise what cover they have or how to tailor it to their needs. Default cover is a great starting point but it differs significantly between funds. Without engagement or advice, members are unlikely to tailor their cover and instead rely on default settings that may not suit their individual needs.
Regulatory changes introduced since 2019 – such as restrictions on default insurance for younger members or those with low balances or inactivity – were designed to protect retirement savings, but they've also led to gaps in coverage. ASFA estimates that 11,000 Australians are now missing out on $1.5 billion in disability benefits each year.
Super funds are working hard to close these gaps by helping members engage early and make informed choices about their insurance needs – so they don't miss out on the protection they may need most.
Underinsurance has broader social implications. When individuals aren't adequately protected, the burden shifts to families, communities, and taxpayers. Increased reliance on government support places pressure on public systems designed to support vulnerable Australians.
In today's cost-of-living crisis, the financial shock of losing a loved one can push families into immediate hardship. Without adequate death cover, many would struggle to meet basic expenses like rent, groceries, and school fees – let alone plan for the future. Life insurance through super can provide a vital buffer, helping families maintain stability during one of the most difficult times in their lives.
While Australians are more likely to hold permanent disability cover, it's income protection that often makes the biggest difference in the early stages of illness or injury. Without it, a temporary setback can quickly spiral into a permanent crisis. Early financial support can mean the difference between recovery and long-term disability.
Nearly half of Australians have three months or less in savings if they're unable to work. Women are particularly vulnerable – 35 per cent couldn't cover expenses beyond one month. Income protection provides a critical safety net, offering regular payments to help people stay afloat while they recover.
Many funds offer the ability to take up income protection and tailor the level of cover. Doing this through super allows people to balance current protection needs with saving for retirement – and importantly, it's funded through super rather than as an out-of-pocket expense.
At Acenda, we're proud to partner with super funds to help members understand and optimise their insurance cover. We're passionate about improving outcomes and driving innovation that supports Australians through every stage of life.
Super funds play a vital role in building a more secure future for Australians – and the more the industry optimises the experience, the better the outcomes for members, their families, and the broader community.
So Australians can continue to take life on.
This article is general in nature and was prepared without taking into account the objectives, financial situation or needs of any individual. Please consider the appropriateness of the information in this article having regard to your own objectives, financial situation and needs and obtain your own financial advice if you need to do so. Please also consider the product disclosure statement of any financial products you are considering before making any decision about them.
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Average grocery shop tops $12,000 per year despite shoppers changing habits
Average grocery shop tops $12,000 per year despite shoppers changing habits

The Advertiser

time32 minutes ago

  • The Advertiser

Average grocery shop tops $12,000 per year despite shoppers changing habits

The average household grocery shop has hit $12,480 each year for a family of four, with 2025 delivering the largest increase in five years, according to a new survey. Families said they spend $240 per week, an increase of 11 per cent compared to 2024. The rise comes despite 80 per cent of shoppers saying they had employed tactics to bring down the price at the checkout. The Canstar Blue 2025 Most Satisfied Customer Award for Supermarkets surveyed 2800 shoppers to rate supermarkets and also assessed shopping habits. Compared to 2021, the average spend climbed by $53, with change between 2024 and 2025 almost making up half of the ammount. The survey found 61 per cent of Aussies shopped around to bring down the cost, with just 2 in 5 shoppers sticking to just one store. Once inside the store, eight in ten shoppers utilised tactics to get the most out of what they buy, with the most used tactic being spending more time checking unit prices (44 per cent). But what do most shoppers want? Low prices across all products, not just specials, according to 63 per cent of surveyed shoppers. Shoppers can forget their Flybuys because only ten per cent said rewards like points, offers and collectibles were most important. Canstar Blue spokesperson Eden Radford said low prices were "overwhelmingly" what Australians want from supermarkets, "far more than convenience, variety, or even rewards". "Our survey data also shows that they're willing to change how they shop - such as opting for frozen vegetables instead of fresh, or buying in bulk where possible - to make sure they're getting the best deal," Ms Radford said. She said shopping around can offer more than variety, as it allows households to compare prices to save more. She said the rise of the average weekly spend was a "big jump for a non-negotiable purchase". For the eighth year in a row, Aldi scored the Most Satisfied Customer Award after receiving five stars for overall satisfaction, freshness of fruit, vegetables, and meat, store/website layout and presentation, and quality of supermarket-owned branded products. ALDI Australia group director Simon Padovani-Ginies said the supermarket was proud to have maintained customer satisfaction. "Awards like this prove we're leaving a lasting impression, with customers loving what we do time and time again. Customers know they can rely on us to consistently deliver everyday low prices and value for money," Mr Padovani-Ginies said. "From day-one fans and ALDIcore loyalists to fresh new faces, our customers keep coming back for the staples they know and love, but also the surprising golden nuggets they uncover while browsing our aisles." The only other supermarkets to receive top five-star ratings were IGA for customer service and checkout experience, and Woolworths for its product range. 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Low prices across all products, not just specials, according to 63 per cent of surveyed shoppers. Shoppers can forget their Flybuys because only ten per cent said rewards like points, offers and collectibles were most important. Canstar Blue spokesperson Eden Radford said low prices were "overwhelmingly" what Australians want from supermarkets, "far more than convenience, variety, or even rewards". "Our survey data also shows that they're willing to change how they shop - such as opting for frozen vegetables instead of fresh, or buying in bulk where possible - to make sure they're getting the best deal," Ms Radford said. She said shopping around can offer more than variety, as it allows households to compare prices to save more. She said the rise of the average weekly spend was a "big jump for a non-negotiable purchase". 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Low prices across all products, not just specials, according to 63 per cent of surveyed shoppers. Shoppers can forget their Flybuys because only ten per cent said rewards like points, offers and collectibles were most important. Canstar Blue spokesperson Eden Radford said low prices were "overwhelmingly" what Australians want from supermarkets, "far more than convenience, variety, or even rewards". "Our survey data also shows that they're willing to change how they shop - such as opting for frozen vegetables instead of fresh, or buying in bulk where possible - to make sure they're getting the best deal," Ms Radford said. She said shopping around can offer more than variety, as it allows households to compare prices to save more. She said the rise of the average weekly spend was a "big jump for a non-negotiable purchase". For the eighth year in a row, Aldi scored the Most Satisfied Customer Award after receiving five stars for overall satisfaction, freshness of fruit, vegetables, and meat, store/website layout and presentation, and quality of supermarket-owned branded products. ALDI Australia group director Simon Padovani-Ginies said the supermarket was proud to have maintained customer satisfaction. "Awards like this prove we're leaving a lasting impression, with customers loving what we do time and time again. Customers know they can rely on us to consistently deliver everyday low prices and value for money," Mr Padovani-Ginies said. "From day-one fans and ALDIcore loyalists to fresh new faces, our customers keep coming back for the staples they know and love, but also the surprising golden nuggets they uncover while browsing our aisles." The only other supermarkets to receive top five-star ratings were IGA for customer service and checkout experience, and Woolworths for its product range. 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Reason Aussies are $3k worse off
Reason Aussies are $3k worse off

Perth Now

timean hour ago

  • Perth Now

Reason Aussies are $3k worse off

Australians are $3000 a person worse off as a lack of competition among businesses adds to the country's productivity woes. That's the view of the Reserve Bank's latest research paper, which shows everyday Aussies are paying the price for the nation's lack of competition. The paper argues a core problem in Australia in the lead-up to the Covid-19 pandemic was the domination of big business, which led to higher prices. A lack of competition among businesses is costing households. NewsWire / Simon Bullard. Credit: News Corp Australia This in turn had negative impacts on productivity, incomes and the welfare of Australians as well as a misallocation of resources between firms. The RBA estimates that by 2017, this misallocation reduced productivity between 1 to 3 per cent, with the upper end of this range equating to every Australian being $3000 worse off today. 'Declining competition and productivity may be linked,' the RBA's report said. 'A decline in the degree of competition has the potential to weigh on productivity through a number of channels. 'It can blunt firms' incentives and ability to invest, innovate, improve and adopt new technologies.' The fall in productivity was not uniform across the economy. According to the paper, much of the falls were in 'upstream' industries, including manufacturing, wholesale trade and professional services. The RBA suggests the flow-on impacts could have reduced the goods and services businesses produce by as much as 40 per cent and households' quality of life by 20 to 30 per cent. Australia's Cash Rate 2022 The RBA's paper came out just days after the central bank's latest statement on monetary policy, which estimates productivity will continue to fall to just 0.7 per cent. According to the Australian Bureau of Statistics, Australia's long-term productivity has slumped. In 2003-2004, productivity grew at 1.8 per cent a year; in 2022-2023, it was down to just 0.9 per cent a year. The ABS graph shows Australia's falling productivity: Picture ABS Credit: Supplied To put a dollar figure on it, the Productivity Commission estimated that full-time workers would be $14,000 a year worse off by 2035 if Australia couldn't rediscover its previous growth and continued on its current trend. RBA governor Michele Bullock explained why the central bank cannot solve the productivity issue. Christian Gilles / NewsWire Credit: News Corp Australia When asked about productivity at a press conference, RBA governor Michele Bullock repeatedly pointed out it wasn't the central bank's issue. 'Businesses are looking at what they can do to take themselves out of the productivity slump,' she said 'There's nothing the Reserve Bank can do. 'All the Reserve Bank can do is make sure we have low and stable inflation, and if we have full employment, both of those things are very stable environments for businesses to think about how they might improve productivity, how they might produce more for the same amount of labour and capital input.' Australian politicians, industry experts and economists will soon meet in Canberra for a three-day forum aimed at lifting productivity. The roundtable has a focus on regulation, taxes, AI and even the amount of hours Australians should be working.

Struggling Aussies revile 'disgusting' mega profits from Origin, IAG, CBA as cost of living pressures plague millions
Struggling Aussies revile 'disgusting' mega profits from Origin, IAG, CBA as cost of living pressures plague millions

Sky News AU

time2 hours ago

  • Sky News AU

Struggling Aussies revile 'disgusting' mega profits from Origin, IAG, CBA as cost of living pressures plague millions

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