Linda Yaccarino Tried to Tame X. Now She's Out as CEO
Her departure comes less than four months after Musk announced that X would be absorbed into xAI, the billionaire's existing artificial intelligence startup. In a post on X, Yaccarino thanked Musk for 'entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.'
Under her leadership, Yaccarino said that X did 'critical early work' to make the platform safe for users, and to 'restore advertiser confidence.' She pointed to new features like Community Notes, a system for crowdsourcing fact checks of X posts. 'Now, the best is yet to come as X enters a new chapter with @xai,' Yaccarino wrote.
Yaccarino did not say why she was leaving X or whether she had accepted a role at another company. Her announcement comes hours after Grok—a chatbot developed by xAI that has been integrated directly into X—began making antisemitic remarks in replies to user queries. Grok seemingly began generating the offensive content after Musk claimed on July 4 that the chatbot had been 'significantly' improved and that users would 'notice a difference' when asking it questions.
X did not immediately respond to a query from WIRED about whether it planned to appoint a new CEO for the social media platform. Musk currently serves as the chief executive of xAI, now the parent organization of X. 'Thank you for your contributions,' Musk wrote in a reply to Yaccarino's departure announcement.
Yaccarino joined X in 2023, less than a year after Musk acquired what was then known as Twitter and assumed the role of CEO. In December of 2022, Musk polled his followers about whether he should step down as Twitter's chief executive. Days after the poll ended and the majority of users answered yes, Musk said that he would resign once he found a replacement.
The following spring, Musk announced that Yaccarino, then an advertising executive at NBCUniversal, would be taking over as X's CEO in about six weeks. But even after Musk passed the reins, he remained a central public figure and decision maker at X, as well as the company's chairman and chief technology officer.
Prior to joining X, Yaccarino was the head of advertising and chairman of global advertising and partnerships at NBCUniversal. She was also appointed to a presidential sports, fitness, and nutrition council in 2018 during the first Trump administration.
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Well, first of all, thanks for having me. And what we're seeing is early days when these tariffs were announced right after Liberation day, lots of customers maybe went into a little bit of a pause mode to try to predict what was going to happen or to try to understand the uncertainty. Since then, I think people have understood that this isn't going to be quick, and some of these deadlines are going to move. And it's going to take some time. So the forward leaning companies are really getting back to their strategies and executing their strategies. And I think it's not too dissimilar to what we've seen with other supply chain disruptions like COVID and bridge collapses, et cetera. While there's a little bit of a pause in the beginning, I think it very quickly confirms the fact that supply chain is mission critical software. And this is not an area that companies are going to pause or delay for a long time. This is an area that they consider not only mission critical, but strategic. 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To the extent, Kevin, I wonder whether you get nervous when nobody else seems to be nervous. Absolutely, and I think what we need to understand is that we're pretty far along this bull market run. Through the first 73 trading days of 2025, the S&P 500 was down 10.2%, the fifth worst start in history. Now we've seen a significant move higher since day 74. How much longer can that run last? So I would anticipate some more short-term bouts of volatility ahead, whether it's due to the lack of trade agreements being announced, perhaps tariffs being more severe than when originally anticipated, or the Fed staying on pause for even longer than many are currently forecasting right now. That could all create more volatility. But I think each part of that volatility brings more investors back into the market. Mohit, what do you say to those folks who come on the show and they're, they're bulled up, they're more constructive. 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