Refresh, restock, radiate: Amazon's The Beauty Sale is live from July 18th - 22nd and it is your one-stop-shop for all things glow and glam
And if your vanity's been waiting for a makeover, here's the ultimate reason to indulge:
Amazon's The Beauty Sale
presented by L'Oréal Paris, in association with Pond's is back from July 18th to 22nd and it is set to be the biggest one yet.
The beauty shopping event brings together 75+ global beauty brands, new viral launches from TirTir, RoundLab, Tree Hut, Milani, Redken, Elie Saab, Lamel and Real Techniques among others. Discover up to 60% off on science-first skincare, cult-loved K-beauty staples, Gen Z's most-wanted makeup picks, and mood-matching fragrances — all curated to fit the way you wear beauty now.
With a wide selection of trusted brands, fast and reliable delivery, and curated deals across categories — Amazon's The Beauty Sale has everything you need, all in one place.
'The Beauty Sale's sixth edition showcases the biggest beauty trends of the season – from the latest in Korean Beauty to dermatologist-recommended skin and hair care essentials,' said Siddharth Bhagat, Director, Amazon Fashion & Beauty. 'We are making it easier than ever for beauty enthusiasts to discover trusted international brands and build their perfect beauty regimen. Whether you are exploring seasonal fragrances, seeking Gen Z's most-loved brands, or starting your skincare journey, our thoughtfully curated selection comes with Amazon's fast delivery and reliable service, ensuring a seamless shopping experience for everyone."
Beauty as a movement
What's shaping beauty right now? Not just one trend — but a whole shift in how we choose, layer, and love our products. Think K-beauty's glow-boosting hydration, haircare that focuses on scalp-first wellness, derma-led essentials that simplify routines without compromising results, and colour that's expressive, mood-led, and deeply personal. From skincare minimalists to makeup maximalists, 2025 is all about building a beauty ritual that actually fits your life. We take a look at how The Beauty Sale stands out by bringing the best of viral beauty essentials to your doorstep.
K-Beauty must-haves for the monsoon glow
Korean beauty has earned cult status by offering results-driven, gentle formulations that hydrate, repair, and protect– perfect for the monsoon's moody weather. The Beauty Sale puts a strong spotlight on K-beauty essentials with brands like TirTir, RoundLab, and Laneige leading the charge. TirTir's viral cushion foundations and soothing creams are known for their luminous finish, while RoundLab has become a hydration hero. Add to that Skin1004's Centella-rich products and Tree Hut's globally adored body scrubs, and you've got a Korean skincare regimen that caters to both face and body.
Expert-led skincare that puts science first
If you're the kind of shopper who scans ingredient lists before prices, this is your section. Derma-led brands have rewritten the rules of skincare, making science the true superstar and The Beauty Sale gives you access to some of the best names in the game. Explore clinically-proven, dermatologist-recommended offerings from CeraVe, The Derma Co, Cetaphil, and L'Oréal Paris, all formulated to tackle real skin concerns like acne, pigmentation, and barrier damage.
Chemist at Play introduces skin-friendly actives like ceramides and hyaluronic acid into everyday routines, while Nivea, Bella Vita and WishCare provide gentle yet effective options for all skin types. These products are personalised skincare tools for anyone looking to future-proof their skin - and if you time it right, Rush Hour Deals bring minimum 30% off, making it that much easier to upgrade your routine.
Fragrances for every season, and every version of you
Perfume isn't just about scent– it's about presence, memory, and mood. And with the shift in seasons, it's a great time to rethink your fragrance wardrobe. From the crisp, aquatic charm of Davidoff and sophisticated florals of Ellie Saab to the bold, masculine edge of Jaguar and the mellow scent of Skinn by Titan, there's a bottle for every personality. Whether you're layering for a rainy day brunch or picking a new festive signature, there's no better time to explore a scent that lingers in all the right ways — with up to 60% off across fragrances making the discovery even sweeter.
Regimen building, from head to toe
With scalp-first care, barrier-repair formulas, and multitasking treatments leading the way, beauty routines in 2025 are all about targeted results with less guesswork. The Beauty Sale makes it easier to navigate those trends with professional-grade haircare from Kerastase, Redken, and L'Oréal Professionnel — bringing salon-level nourishment to your everyday shower ritual. Whether it's scalp resets, repair masks, or shine-boosting oils, these brands deliver with precision and purpose — especially when you can get luxury picks at up to 50% off, along with 10% cashback on prepaid orders.
For skincare, dive into layered routines that begin with a cleanser and end with barrier-protecting moisturisers. Discover glow-boosting masks from O3+, multi-use body care from Tree Hut, and lightweight hydrators from WishCare.
Gen Z favourites and value beauty picks
TikTok trends, multi-use sticks, statement liners– Gen Z's approach to beauty is bold, experimental, and unapologetically fun. And they know that value doesn't mean compromise. This year, The Beauty Sale is stacked with high-performance, trend-forward picks from e.l.f, Sugar Cosmetics, Renee, and Lovechild by Masaba– brands that understand both form and function.
From e.l.f's power-packed primers to Sugar's matte lipsticks and Lovechild's playfully inclusive shades, these products are designed for the content-creating, statement-making generation — perfect for those looking to experiment without overcommitting. And with 20% Amazon Pay cashback on your first beauty order and up to 20% off when you buy more, it's the best time to play, mix, and repeat.
New launches you'll want to 'add to cart,' stat!
Every edition of The Beauty Sale comes with its share of show-stealing debuts—but this time, the lineup is especially exciting. Global names making their way into Indian beauty carts include TirTir, RoundLab, Tree Hut, Milani, Redken, Real Techniques, Ellie Saab, and Lamel.
From Milani's complexion-perfecting formulas to Real Techniques' pro-approved tools, these new launches bring freshness and innovation to the sale. Whether you're on the hunt for Instagram-famous beauty products or adding under-the-radar gems to your rotation, The Beauty Sale is a great place to start.
The best beauty deals– all in one place
Amazon's The Beauty Sale is a celebration of beauty in all its forms, bringing together innovation, luxury, affordability, and trust under one digital roof. From experimenting with trends to restocking everyday heroes, there's never been a better time to refresh your beauty shelf.
Ready to glow? Explore the full lineup and get your hands on the trendiest beauty picks of the season with
Amazon's The Beauty Sale
.
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