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News.com.au
28 minutes ago
- News.com.au
E.L.F. Cosmetics slammed for hiring controversial comedian
A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ' and comedian Matt Rife as 'schmarnes'. The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N Closet and Rife try to defend their clients from overpriced beauty products. Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, said of the ad; 'For 21 years e.l.f. has been making the best of beauty accessible to every eye, lip and face. 'From 'Cosmetic Criminals' to 'Judge Beauty' to the law offices of ' and schmarnes', we stand with our community in favour of beauty justice. 'Our vigorous defence is high quality beauty without compromise – to your wallet or your values. That's the way.' However many people have been left unimpressed with the inclusion of Rife in the campaign, after he was widely condemned for featuring a domestic violence joke in his 2023 Netflix special. During the special, Rife recalled an incident about a waitress he was served by that had a black eye. 'My boy who I was with was like, 'Yeah, I feel bad for her, man, I feel like they should put her in the kitchen or something where nobody has to see her face.' And I was like, 'Yeah, but I feel like if she could cook, she wouldn't have that black eye,'' Rife said, according to Independent. Rife's response to anger at the joke included an Instagram story with a link that people were encouraged to click on to 'solve their issue'. The link led to a website that sold helmets for people with disabilities. After the E. L. F Cosmetics ad dropped, people were quick to issue their anger with the brand for including a man they claim doesn't respect women, and for taking away an opportunity from a beauty creator. 'Bruh not Matt Rife. I love y'all as a brand but Matt Rife is not a good person,' one person said. Another added: 'You didn't have the budget for a comedian who doesn't joke about abuse?' 'Out of all the people in the world,' one social media user said. Another added: 'I truly can't believe that not one person at E. L. F did not say, 'We should not partner with a man who makes jokes about domestic violence'.' 'E. L. F I have always used and loved your products especially since they are more affordable and accessible but I cannot support you guys when you think Matt Rife being on your payroll and making an advertisement for y'all is a good choice. We have so many better people in the world,' one commented. Another said: 'I guess 2025 is the year of brands completely losing touch with who their audience is.' 'So you've paid a comedian who jokes about domestic violence to promote your make up brand, are you going to be promoting a good concealer to cover bruises next,' one said. 'You could have picked hundreds of other comedians to be in your ad, put the money into the pocket of someone who would be a positive role model but yet you chose someone who thinks domestic violence is something to joke about. 'I can't understand how he has anything to do with make up. You've shown your lack of compassion by completely ignoring anything but positive comments. I won't ever be buying E. L. F products which is a shame after so many years of supporting you.' One added: 'Well I guess E. L. F is off my approved makeup list.' 'I'm out sorry E. L. F,' one commented.
News.com.au
3 hours ago
- News.com.au
Groom goes viral after bride's surprise performance at wedding
Ortal Edri and Shamir Fink had been together for 12 years before he took her by surprise with a proposal in Las Vegas. 'I'd always been waiting for that moment,' Edri told The couple had always talked about getting married in the City of Lights, so she decided to organise their wedding in just four days, 'so he wouldn't have time to change his mind!' Edri, a singer-songwriter, wanted to make the ceremony as memorable as possible, so she planned a surprise performance for her husband-to-be. She decided to serenade him and the five guests with Elvis Presley's 'Can't Help Falling in Love' and Mariah Carey's 'My All'. 'Music is such a huge part of both of our lives (he's a music producer), so it was really important to me to sing to him on our wedding day – something I'd been dreaming of for 12 years,' Edri explained. She posted a short clip of the moment on her TikTok, where she has 1.2 million followers and often posts videos of herself while singing in public. However, as soon as it went live, she realised she was about to go viral in a way she'd never done before. 'It happened instantly – straight after I posted it, comments started pouring in at lightning speed,' she recalled. Text on the video read, 'POV: When you decided to surprise your camera-shy husband with a wedding song and you had to chase him down the chapel because he disappeared on you'. In the video, a confident Edri holds a microphone in the tiny chapel, her beautiful Celine Dion-style voice mesmerising as she walks back down the aisle to Fink, who's standing at the back of the venue. The pretend Elvis sings along with her and they try to get the vibe going, but Fink looks a bit uncomfortable and awkward, which prompted thousands of commenters to weigh in. 'Did he know he was getting married?' asked one. 'He looks so uncomfortable.' 'Girl, why did you do this to him?' said another. Some accused her of 'main character syndrome' while others simply called her a 'Leo'. Edri admits she knew the video would garner attention, both good and bad, but she was blown away when it hit 18 million views. She says the critics have got it all wrong and were too quick with their assumptions about what was going on. 'His reaction was a mix of having too many drinks, being emotional, and just being naturally shy,' she insists. 'With all the last-minute wedding planning, I think the pressure just hit him all at once.' Despite how the whole thing turned out, she said she'd 'absolutely' do it again. 'I only posted a one-minute clip, but in other videos, you can see he was very touched and happy about the gesture,' she said. 'For us, it was a magical and special moment – and yes, sometimes things don't look exactly how you dreamt them, because that's life. His reaction might have looked like he wanted to run away from me, but that's not the case – we've been together for 12 years!' She admits she could have given him more of a heads-up to make him less nervous, but deep down she knows it's still a moment they'll cherish forever. For someone not used to being in her videos, Fink is taking the spotlight – and the backlash – 'surprisingly well'. 'We're both taking it in good humour because we know what really happened. I think the comments could have hurt if the video reflected our real life and people caught us in something genuine – but since it's not, we find it amusing,' she said. As for what's next, she and Fink are working on her debut album, which Fink is producing. 'I really hope it goes just as viral, or more, than our wedding video,' she laughed. 'I'm also getting lots of requests to perform at events and weddings around the world, because many people want a unique wedding experience like ours.'
News.com.au
4 hours ago
- News.com.au
Alan Tudyk says he was axed from film's publicity after testing more popular than star Will Smith
An actor who worked on the blockbuster film I, Robot has made a sensational claim about its lead star, Will Smith. Alan Tudyk, who appeared in the 2004 sci-fi as Sonny the robot via motion capture and voice acting, says he was axed from all publicity regarding the film after test audiences voted him more popular than the leading man. 'A lot of people did not know I did Sonny the Robot in I, Robot, and there is a reason,' Tudyk said during a recent appearance on Toon'd In with Jim Cummings podcast, 21 years after the film's release. 'They were doing test audiences for the movie and they score the characters in this kind of test screening. I got word back: 'Alan, you are testing higher than Will Smith.' And then I was gone. I was done.' Tudyk, now 54, said that despite the massive promotional push behind the film, no one knew he played the titular character as he was allegedly left out of the publicity trail. However, Tudyk did not name Smith as being responsible for his lack of visibility. 'There was no publicity, and my name was not mentioned. I was so shocked,' he said on the podcast episode. 'I was like, 'Wait, nobody is going to know I'm in it!' I put a lot into [that performance]. I had to move like a robot. At the time I was very upset.' In I, Robot, Smith plays Detective Del Spooner in the year 2035 who is investigating the death of the founder of a robotics company. The robots are highly intelligent and fill public service positions around the world, and Spooner is convinced a human-like robot named Sonny murdered the founder. The Alex Proyas-directed film, which earned an Oscar nomination in 2005 for Best Achievement in Visual Effects, also stars Bridget Moynahan and James Cromwell. Smith's Fresh Prince of Bel-Air co-star Janet Huber also alleged she felt diminished on the hit sitcom because of her differences with Smith. This led to her departure from the show altogether in 1993 with her character, Vivian Banks, played by actress Daphne Maxwell Reid from Season 4. Smith and Hubert patched things up in 2020 during a reunion special of their show. In the special, they addressed their once-fractured relationship, with the actor admitting he felt 'threatened' by his former co-star at the time. 'When I left the show, I had this new baby and no one – family disowned me, Hollywood disowned me. My family said, 'You've ruined our name,'' Hubert explained to Smith. 'And I wasn't unprofessional on the set. I just stopped talking to everybody, because I didn't know who to trust, because I had been banished. And they said it was you who banished me. Because you were Will. You were a kid. It was hard.' 'Everything was a threat to me,' Smith replied. 'Not you, the world. I was so driven by fear and jokes and comedy and all of that.'
