Meghan Markle's shows are just ‘rich housewife' hobbies – she throws mud at the wall to see what sticks

The Sun

2 days ago

MEGHAN Markle has gone from high-profile royal events to doing 'housewife hobby' TV shows, according to a royal expert.
Since stepping down as a senior royal in 2020, the Duchess of Sussex, 43, has done a number of shows with Netflix, including her cooking programme, With Love, Meghan.
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She's also launched her lifestyle brand, As Ever, which included £22 honey and £11 jam.
Speaking on The Sun's Royal Exclusive show, broadcaster Esther Krakue said: 'They did really well because they sold out, how many units did you actually sell? She could have sold 50 jars and if it sold out, it sold out.
'She doesn't really know what she's doing, which is fine because you can hire people that do.
'But to go from selling jam and shortbread and all of that, which has reportedly sold out, to not restocking and then kind of having this haphazard view of what you're going to do next and potentially go into fashion, she doesn't know what she's doing.
'It's just a hobby.
'But that's fine because she's rich and hot.
'There's not a single person that looks to Meghan Markle as some sort of business or commercial genius or even competent.
'She doesn't need to be.'
This follows Meghan hinting she won't restock As Ever products until the start of 2026, according to Fast Company.
Instead she hopes to 'take a step back, gather data from the launch, and figure out exactly what As Ever could be.'
Meghan is too vacuous. Why can't she promote women in a realistic way?
She told the publication: 'I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer's needs are seasonally.'
We could see Meghan leaning more into her fashion influencing, following the launch of her 'ShopMy' pag e featuring 'a hand-picked and curated collection of the things' she loves.
An array of Meghan's shirts, bags and jewellery are all pinned on her page and available to buy.
The duchess was asked by the publication if she'd like to capitalise more on this interest, she said: 'The category of fashion is something I will explore at a later date because I do think that's an interesting space for me.'
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Meghan's jams
But the former Suits actress was forced to roll out her rebrand, As Ever, in February after being hit by a string of set backs.
Her jams also featured in her eight-part Netflix docuseries With Love, Meghan, as she entertained Hollywood pals and celeb chefs.
Shoppers also rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus.
These sold out alongside £12 flower sprinkles - promoted in endless shots throughout her Netflix show.
However it has been debated whether Meghan used a 'marketing ploy' of making a 'relatively small amount available so it all gets bought and then you can say it's so popular it sold out."
Meghan's As Ever products have been created in partnership with Netflix Consumer Group.
THE Duchess of Sussex has kept busy since stepping down as a senior working royal in 2020 and relocating to California. Here are some of her business ventures...
Archewell Foundation – A nonprofit supporting charitable initiatives.
Netflix Deal – Producing content like Harry & Meghan and With Love, Meghan.
Archetypes Podcast – Former Spotify show on female stereotypes.
Clevr Blends – Investment in a women-owned wellness latte brand.
Cesta Collective – Minority stake in a handbag brand supporting Rwandan artisans.
As Ever – Previously known as American Riviera Orchard lifestyle brand selling jam.
ShopMy Page – Online store featuring her curated fashion and beauty items.
New Podcast – Confessions of a Female Founder focusing on entrepreneurship.