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Rob49 on Viral Stardom, ‘Let Me Fly,' Collab Album With G Herbo & Making Music With Justin Bieber

Rob49 on Viral Stardom, ‘Let Me Fly,' Collab Album With G Herbo & Making Music With Justin Bieber

Yahoo23-05-2025

In an age of elusive algorithms and viral fame, Rob49 has had an uncharacteristically steady rise for a young rapper. After an uneventful stint in the National Guard and two semesters at Southern University, Rob49 picked up the mic for fun during the COVID-19 pandemic. Almost immediately, he garnered co-signs from industry vets like French Montana, and inked a record deal before the year was out. From there, Rob's uptick in popularity hasn't ceased — much to the surprise of everyone, even him.
'I ain't never wanna be no rapper. I used to really be looking at rappers like they were lying,' Rob told Billboard of his early days. 'Like, 'Ain't no way you doin' what I'm doin and made it out this s—t.' Now, I feel like all rappers gotta be doing what they're talking about — because ain't no way your hood let you [fake] that, let you say what you say and get away with it.'
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Rob49's latest album, Let Me Fly, is a testament to that relentless hustle, and to the acceptance that clearly he was built to be a rap star. The lighthearted nature behind his inescapable hit 'WTHelly' shows that making hit songs, even if the origin of it is rather silly, comes as easily to Rob as breathing.
'I don't be looking for a catchy record,' Rob says. 'I really just be doing what I want.'
Below, Billboard talks with Rob49 about 'WTHelly,' linking with Justin Bieber, and the key to making good music.
Let's set the record straight: Who was the first person to say 'what the helly?'
I don't know who the first person was, but a lot of people are trying to take credit for it in my city. It's New Orleans slang right now.
How are you feeling about the reception to 'WTHelly' so far? Were you expecting it to be a hit from the jump?
I knew it was gonna be good, but I was kinda scared. A lot of the other releases I had, I was kinda thinkin', 'Oh this is gonna be it!' and it was not what it was supposed to be. I was scared ['WTHelly'] was gonna be one of them ones. I'm grateful for it [catching on].
It must be nice to see it starting to get the traction the song is getting.
Did you see it?
Did I see what?
Did you see 'WTHelly' on your socials?
I had to search it, it didn't just pop up for me.
Ah, see that's why I asked you that. We ain't go hard enough then.
What's your favorite 'WTHelly' flip?
What the helly-Bron James. I came up with that one, and my friends came up with the rest.
How are you feeling about the reception to the remix? Justin Bieber's verse seemed to really divide people, and I can't help but notice you haven't dropped it.
I was gonna drop the [remix] with [G Herbo] first and add it to the album, but we wound up doing it too late. So it might come out the next day on the album, then we're just gonna go from there with it.
Do you plan to drop the Justin Bieber remix as well?
I talked to Justin a couple of days ago and he was telling me he wanted to do some more songs. So I don't know.
How is he feeling about the reception to his verse? It was pretty divisive when it dropped.
It's funny — when he first did it, he was like, 'What you think? You think I can go harder?' I told him like, 'Man I love it, bro — if you feel comfortable about it, if you like it, then I love it.' You know?
Were you surprised by people's negative reaction to Bieber's verse?
No, not really. I knew it was a possibility, because — it was the same way when he asked me, 'Do you think I can go harder?'
What do you think people misunderstood about it?
Probably the singing part. You just never know what it's gonna be — and fans don't understand that all the time, that you don't know what a hit is. Like, it just kinda happens. Some people might've been, like, 'Oh my god he sung!' and if it would have been a hit it would have been a crazy banger. That be the difference between songs.
Tell me about the work you did with Birdman on this album. What did you learn from working and talking with him?
Just go hard, cause you get a lot of motivation from him like that and I just be accepting it. We don't really be talking about too much. Don't let up, don't take it for granted, stuff like that.
You mentioned New Orleans — what's your relationship like with your hometown right now?
I love my city, but when I go back there now it just feels like dry energy. There's nothing really there, in terms of anything. I saw so much stuff traveling the world, it just doesn't feel like enough for me — and that's scary. I ain't never wanted it to be like that because I like going home.
I noticed Skilla Baby's not on — is that collab album still coming?
I'm gonna call him and talk to him about that. Right now, I'm working on a collab album with me and G Herbo. I don't know what we're gonna name it — one of my close friends be saying, 'Ghetto Poet' or something like that. I think I wanna name it that. I was gonna ask [G Herbo] how he feel about that. 'Ghetto Poet' sounds great for an album, right?
Absolutely. I'm curious about how you approach dropping music. For a lot of young guys the blueprint has been too flood the streets with as much music as possible, but you've been very intentional with the singles you've dropped since 4 God II.
I just didn't wanna drop no bulls—t. But at this point in my life I don't care. I know if it's hard, it's better than yours. They got a lot of people out here dropping stuff that's not better than mine.
Do you ever worry about losing momentum?
I definitely feel nervous about it. I was nervous this time, but I wasn't nervous for myself, I was nervous cause everyone around me was getting nervous. I keep tellin' em we good, but then they keep getting nervous! But you gotta be a strong-minded person, and not let people around you dictate your movements.
How did you creatively approach differently than ?
I just wanted to be myself for real. 4 God II, it did good, but I felt like I was listening to the people a lot about the songs I was picking and stuff. This time, no one has say so but me.
Do you feel pressure with this record to take it to the next level?
I don't feel no pressure, I just feel like we gotta go hard. Right now, we don't have to come out with a fake roll out. The songs are going up for real — it's not a game. Right now, I feel like I gotta show you [who I am], because a lot of people hold they nuts. You not gonna be able to hold your nuts this year.
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The rub is that over time, that sense of humor has been misdirected, misfired, and, eventually, lost entirely. All the while, her audience has changed dramatically, no longer in need of this particular kind of escapist poptimism. It's all amounted to a world where there is no room—or need—for a star like Perry. Three years ago at her Las Vegas residency, Perry performed 'California Gurls' while perched on man-sized toilet paper rolls as an anthropomorphic turd danced inside a pool-sized orange toilet. It was so, so stupid, but it was still funny, bizarre, and compelling enough to keep watching. These days, Perry is holding a flower in space and crying about it. Katy Perry used to be the one making the joke. Now? We're laughing right in her face. Born to Pentecostal pastors in Santa Barbara, Katheryn Elizabeth Hudson was carted around the country as a kid while her parents set up churches. The couple were notoriously strict, allowing the kids to watch only the Trinity Broadcasting Network or conservative news. According to their daughter, her parents' religiosity bordered on the paranoid: 'I was never allowed to call deviled eggs 'deviled eggs,' ' Perry told NPR in 2013. She started singing in her family's church at 13, before releasing her debut as Katy Hudson with a self-titled gospel album. At 17, she moved to L.A. to work on more-secular tunes. When Perry started out, she was more like Alanis Morissette than Madonna. You can hear that in her 2008 song 'Thinking of You,' which has recently gone viral on TikTok for the absolute meal Perry makes out of the words surprise center. Like a lot of pop acts, Perry started as more of a folk act, slowly finding an audience with a bright personality, a lively stage presence, and a public persona that was all about a good time, all the time. Footage of Perry's contemporaneous show in her 2012 documentary Part of Me looks like a Kidz Bop concert rather than a show for grown-ups. Indeed, a lot of Perry's audience has always been young girls, and so her performance always spoke to them first. Her clothes were candy-coated, her stage was splashed in neons, and she mastered adorkable when that meant something. This year's 'Lifetimes' tour is slightly more mature as a public performance, but only by virtue of being more choreographed, more controlled, and more expensive. Perry plays a futuristic warrior who has to battle through different levels of a video game to defeat an evil technological creature who's trying to destroy the world. TikTok has posited that Perry seems sleepy and disengaged during her shows, but real fans know we were never here for the choreography. 'She's not a good dancer. She's not a good singer,' said Levi Taylor, a 32-year-old Katy Kat. 'It's amazing she's created a career out of not being either of those things because she's just been herself. She's a performer!' I heard Taylor wax poetic about Perry on the sidewalk outside the Paycom Center, in Oklahoma City, an hour before the show. He was giving his friend an impassioned speech about why Perry had brought a flower with her into space: 'People don't get it. It was for her daughter. Her daughter is named Daisy. What do people want?' Taylor, a local clad in psychedelic mushroom earrings and a T-shirt from Perry's much-maligned and mostly forgotten Smile era (big stan behavior), thinks Perry has just become an easy target. 'Katy's been an artist for 25-plus years. It's going to be messy,' Taylor told me. 'All this shitty stuff aside, she's an artist who always finds joy.' At her peak, her songs were perfect summer earworms or propulsive, satisfying ballads. But what also made Perry so fun to watch back during her 'I Kissed a Girl' era was how well she seemed to understand the internet outrage machine. She leaned into the agita around her queerbaiting with her lyrics, her music videos, and with her broader persona. In recent Trump-dominated years, the idea of 'bimbofication' has gained traction, a kind of intersectional feminism itself in which women and girls reserve the right to be sexy, misandrist, and clever. Back in 2008, Perry's success was a kind of response to the Paris Hiltons and Heidi Montags of the world, who were bimbo-influencers before it was widely embraced—Perry could be hot and sly. She wasn't going full #GirlBoss, nor was she burning her bras and demanding equal pay. Not full bimbo, and not quite an intellectual, Perry occupied a complex third position of a guy's girl and a girl's girl. Later, her feud with Taylor Swift would obfuscate just how friendly she was to other women, but even they famously made up in a Swift music video while dressed up as a burger and fries. You can get away with a lot if you do it with a punch line. The mistake Perry made was when she started trying to teach us a lesson. After a few years playing a ditzy but winking brunette, Perry started to pivot into message-first pop music. 2013's Prism was still fun and flashy, but with an undertone of needless import. The debut single, 'Roar,' was a fight anthem for girls who thought Sara Bareilles' 'Brave' was too aggressive. While still reviewed favorably by critics, Prism was also when fans started to notice some of Perry's more offensive stunts, like how she shows up in cornrows in her video for 'This Is How We Do' while smacking gum. Eventually, she embarked on a mini–apology tour: 'I won't ever understand some of those things because of who I am,' she told DeRay McKesson in 2017. 'But I can educate myself, and that's what I'm trying to do along the way.' It was another in a litany of Perry misfires, including when she dressed up as a geisha for the American Music Awards. Pop music with intention is a fine pursuit, but it falls flat if your history is riddled with myopia. Perry was faltering at the same time our culture was moving toward a demand for more accountability—from men, from the police, from the government, and even from our ignoble pop stars. By 2017—during Trump's first term—Perry tried again, with Witness. When she released 'Chained to the Rhythm,' a dance-pop anthem that semi-chastises its audience for seeking distractions from modern-day pain, she dubbed it 'purposeful pop.' Most people who listened to it deemed it merely condescending. Witness' cover says it all: Perry, covering her eyes, her mouth open to reveal a bright blue eyeball in her mouth. Perry said that the record was inspired in part by Hillary Clinton's 2016 loss. 'There was a lot of noise about me taking a stand because I was a neutral girl for a while,' Perry said of Witness. 'My friend DeRay says, 'Don't focus on the king—focus on the kingdom.' ' Perry wanted to still be the funny girl, but she also wanted to be profound. While 'Bigger Than Me' was a song supposedly inspired by one of the most devastating political losses in American history (until, well, you know), she was also yukking it up in her visuals. In 'Bon Appétit,' Perry is placed in front of a bunch of pastry chefs kneading her ass and showering her in mirepoix. Meanwhile, the video for 'Swish Swish' betrays someone who has lost the upper hand in her comedy: Perry and a host of D-list internet celebrities play basketball against a team of burly men, the video periodically interrupted by references to memes and celebrity cameos from Molly Shannon, Rob Gronkowski, and Terry Crews (as well as Nicki Minaj, seemingly green-screened in). The song sucks and the video is perplexing, but worse, it's routinely cruel toward fat people—in 2017 Perry was still making the kinds of jokes you'd have rolled your eyes at in 2007. Most of the video's crummiest gags revolve around Christine Sydelko, a viral TikTokker whose name in the video is 'Shaquille O'Meals.' Sydelko allegedly didn't know that her entire involvement in the video would be just a bunch of fat jokes. It's not that being a pop-star scold doesn't work. (Perry's earlier influence Alanis Morissette did it very well for a while there in the '90s.) It's also clear that Perry hasn't totally lost her grip on what's funny and campy. It's that combining the two postures—funny girl, big thinker—means she alienated audiences seeking more substantial art and audiences who just want to laugh and dance. As the culture turned toward something more serious and heady, she wanted to make that pivot too. In hindsight, everything from 2017 seems so heavy and earnest and, frankly, pointless. No wonder Perry couldn't quite get the tone right. In the 'Eterniti' pit at the 'Lifetimes' show in Oklahoma City, the crowd seemed evenly split between 11-year-old girls with their very game parents and 45-year-old men with 'Blue Lives Matter' hats. The disparity was confusing until you asked around: At this particular stop, the foundation Vet Tix had gifted more than 1,000 veterans discounted tickets to the show—around $4 a pop for many of them. 'That usually means it's not selling well,' a Vet Tix beneficiary serenely told me after Rebecca Black, Perry's opener, left the stage. (He called her 'discount Sabrina Carpenter,' which his wife evidently did not like. 'You have daughters,' she said, scolding him and slapping him on the arm.) The venue expected 10,000 attendees in its 15,000-person arena, and even though many of the concertgoers were adult men with no knowledge of the Perry catalog, the thousands of preteen and teenage girls in the crowd made for an earsplitting audience. Security winced through every teenage screech, even with earplugs. Throughout the Paycom Center, girls were dressed up either in Taylor Swift runoff clothes (white cowboy boots, bedazzled dresses, denim jackets, and friendship bracelets—I'm sure Perry would love that) or in Perry cosplay. Some arrived dressed as the candy dots Perry wore in the 'California Gurls' video, or in grass skirts à la 'Roar,' or as Kathy Beth, Perry's loser alter ego in 'Last Friday Night (T.G.I.F.),' headgear and all. But even those showing up in their Friday-night best couldn't quite muster up much enthusiasm for Perry when asked. A group of eight work friends had come to the show together in matching 'Lifetimes' shirts. They still wouldn't admit to being big fans. 'We just thought it was fun,' one of them told me while waiting in line to take a photo in front of a 6-foot-tall illuminated Katy Perry installation. Several attendees had gotten their tickets that day, citing the cheap price. A 17-year-old had come with her mom and sister, seemingly dressed up for the occasion in a sequin skirt and a sweep of blush. Despite being on her way to a Katy Perry concert, she rolled her eyes into oblivion at my idiotic questions about why she liked Katy Perry. 'I don't really,' she said. 'It's just, like, something to do.' Her mom had gotten their tickets that day, for around $60 each, up in the nosebleeds. A Katy Perry concert is certainly something to do, but unlike a Taylor Swift concert, it is not very cool to talk about it. No one here, for example, was especially enamored of Perry's space expedition. 'My husband is a pilot, and I know how much work that takes,' one woman told me, walking toward the merch line for a $50 tank top. 'She's not an astronaut.' Two 11-year-old girls with front-row seats, vibrating with excitement over their first concert, were still unimpressed about the jaunt to space. 'It was stupid,' one said, adjusting her baby-pink iridescent T-shirt. 'She could have given that money to animals.' It's worth comparing the Perry we got in interviews from a decade ago with the Perry we got in her post–space exploration interview earlier this spring. Perry in 2015, when interviewed about her forthcoming Super Bowl appearance, cutely quoted Marshawn Lynch, saying, 'I'm just here so I don't get fined.' Meanwhile, postspace Perry was speaking in a word salad so impossible to understand that you have to read the whole thing to even wrap your head around its meaninglessness: 'I feel super connected to love. This experience has shown me you never know how much love is inside of you, how much love you have to give, and how loved you are until the day you launch.' She thanked NBC News—with what seemed like genuine gratitude and humility—when it congratulated her for becoming an 'astronaut,' an accomplishment that typically requires a master's degree and 1,000 hours of aircraft experience. She was still holding on to the daisy she had brought for her daughter (to … space). She seemed almost like the kind of character that 2015 Perry might parody in a music video: a beautiful woman floating off into space, divorced from every single reality happening on Earth. Going to space didn't just betray Perry as a sincere dork—it also revealed her to be a hypocrite. While plenty of Democrats glad-hand with billionaires, Perry's version of it—hanging out with Bezos on election night, taking him up on the offer to go skyward and framing it as a feminist cause—was at odds with her work for the Harris campaign. In October 2024, Bezos killed a Harris endorsement from the Washington Post, the paper he owns. In November, 24 hours before Harris would lose the election, Perry performed at her Pittsburgh rally. 'I've always known her to fight for the most vulnerable, to speak up for the voiceless, to protect our rights as women to make decisions about our own bodies,' she said of Harris during her performance. 'I know she will protect my daughter's future and your children's future and our families' future.' Between those two events? Perry's Orient Express–themed 40th birthday party in Venice, where Bezos and his girlfriend, Lauren Sánchez, were present. They actually hang out a lot; Sánchez's 24-year-old model son, Nikko Gonzalez, goes skydiving with Orlando Bloom, Perry's husband. Midtour, Perry flew to Paris for Sánchez's bachelorette party. Perry isn't the first or only or last celebrity to mingle with the uberrich while wearing the skin of a progressive. Beyoncé, too, campaigned for Harris while on the verge of billionairedom herself. (Her husband is already one, twice over.) But Perry has spent years staking her reputation on being a social renegade, someone who rebuffed her parents' conservatism and religious fervor. She stumped for abortion and gay rights, she vacationed with the guy who killed a Harris endorsement in his own paper, and she has been entirely silent about Harris' loss or Trump's actions since he returned to office. In truth, though, Perry's progressive politics have always been flimsy. For the 2022 L.A. mayoral race, she proudly voted for Rick Caruso, a billionaire who spent more than $100 million (mostly of his own money) to lose to Karen Bass. Perry, despite her own staunchly pro-abortion stance (in public, at least), was backing a candidate who had donated to anti-abortion groups and who had plans to 'end street homelessness' while also operating several luxury apartment complexes with no affordable housing. Still, Perry hasn't handled anything as badly as she has handled her continued working relationship with Dr. Luke. In 2023 singer Kesha and Dr. Luke reached a settlement after almost 10 years of lawsuits between the two of them stemming from allegations she made that he drugged and raped her, and his consequential claim that she defamed him. A year later, Perry announced she would be working with Dr. Luke on 143. Kesha tweeted, seemingly in response, 'lol.' It's already gauche to work with a producer accused of raping a fellow pop star, but it's especially off-kilter considering that the first song that came from this Dr. Luke–produced record was 'Woman's World.' Released a few months before Harris would lose the election, Perry's uninspired, insipid reheating of 2008 pop feminism met a political climate that seemed to disagree with the song's very message. The Guardian gave it one star, writing, 'It sounds less like a roar of triumph than the echoing cry of someone falling down a large ravine.' If you're going to work with someone who's been accused of harming women, it's perhaps ill advised to have that work be a feminist anthem. But this kind of disjunction has become endemic to Perry's career. In Oklahoma City, plenty of her fans weren't plugged in enough to know about Dr. Luke, or about the song's production credits, or about Perry's political and personal associations. The ones who were aware seemed downright pragmatic about it. 'If every single dollar you had to spend had to be accountable to some social issue, you would not be able to spend one dollar in America,' 35-year-old Stephen Fitzsimmons said while walking into the concert. 'I just want to see her sing 'Firework.' ' And Perry gave Fitzsimmons exactly what he wanted. When she emerged from the undercarriage of the stage, connected to futuristic-looking wires like an intergalactic science experiment, singing weakly into a microphone with a butterfly on the end of it, her audience was with her, screaming. Perry transmuted into exactly what she's known for: not a singer, not a dancer, but a performer. This crowd knew every word of all her classics, and when she played something more recent, attendees were still gamely dancing on their feet. Go to a Perry concert, bop along with little girls hyperventilating because they're mere feet from her and adult men who have no fucking clue what's going on, and it will feel impossible to reconcile this kind of enthusiasm with the culture's dismissal of Perry and her power. Even as her message got muddled—which, to be clear, the show's message certainly did—her audience still loves her. For these fans, it wasn't necessarily ever about just being funny or quirky or sexy or clever or cute. She was so sincere, so truly and firmly herself, so willing to dance around like a dork onstage, that she's still laudable. They believed, through and through, that Perry is just being herself, and facing consequences for it. Perry's fans and detractors alike think they know her and see her clearly. Of all the footage that betrays Perry's essence, one clip from her 2012 documentary comes up again and again among her supporters. Sitting in a makeup chair before a stadium show in Brazil, Perry weeps while her staff whispers around her. Her then husband, Russell Brand, now accused of sexual assault multiple times over, broke up with her over text right before she was set to perform. For true-blue Katy Kats, this moment is emblematic of what makes Perry worth rooting for: Despite her devastation, she pulls it together, sobbing all the way to the stage but then performing without missing a beat. She's just like us, picking up the pieces of her heart and doing her job anyway. But what feels even more emblematic of who Perry is as a performer is a recent pep talk she gave her team before one of her shows. It's simple, it's lightly disillusioned, and it's exactly right. 'You know this is just a fun game, right? Don't be so serious. This is entertainment; this is show business; we're storytelling. You're having fun. You don't have to be perfect,' she said. It's another very 2025 lesson: Nothing is that important, because this is all for fun. There are real tragedies around. Perry knows exactly who she is and what she's here for. 'When you're perfect, consider yourself dead,' she says, before guiding her team out onstage in front of thousands of excited fans, and even more strangers on the internet ready to call her a loser. 'We are not dead tonight: We are living.'

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