Supercar sales soaring in Australia despite cost-of-living crisis
Sales of some of the most expensive cars in Australia have soared in 2025, with April showing significant jumps for exotic sports cars from Ferrari, Lamborghini and Aston Martin.
While Australian new vehicle sales reached a record 1,220,607 units last year, analysts predicted a sales decline into 2025, and while there have been fewer new car purchases so far this year, exotic brands continue to boom.
Ferrari sales in April rose 44.4 per cent year over year – the third successive month of gains following increases of 69.2 and 22.3 per cent in February and March – with 71 cars sold so far this year.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert
The year-to-date gain for the Italian brand is at 12.7 per cent, made more impressive given the overall new vehicle market has fallen 5.1 per cent (not including Tesla and Polestar brands, reported separately).
Ferrari is not alone, with rival Lamborghini – which posted record sales in Australia in 2024 – up 40.0 per cent in April, with 103 cars sold compared to 63 at the same point in 2024.
Lamborghini's year-to-date growth so far in 2025, too, is a staggering 68.9 per cent – with only Chery (+234.0 per cent), BYD (+103.3 per cent), Mini (+71.9 per cent) and Rolls-Royce (+130.8 per cent) recording greater increases.
While the Rolls-Royce figure may seem flattering given its low volumes, the BMW-owned brand has sold 30 cars in 2025 compared to 13 by the end of April 2024. Supplied Credit: CarExpert
Aston Martin, too, posted 77.8 per cent growth in April, helping it to a 42.0 per cent increase compared to the first four months of 2024 and – despite having a slow April (down 27.3 per cent) – McLaren remains 33.3 per cent up so far this year.
The upward trend follows trends from 2024, following the last interest rate rise in November 2023 and inflation steady with the Consumer Price Index (CPI) at 2.4 per cent for more than two years.
While Ferrari sales grew 14.4 per cent for the full calendar year, Lamborghini set a record local sales result of 273 sales, up 13.3 per cent on the previous record of 241 set in 2023. Supplied Credit: CarExpert
It wasn't all good news for high-end brands in April.
Bentley saw an 8.3 per cent fall and is down 25.9 per cent year-to-date, while Maserati suffered a 44.8 per cent dive in April for a 20.0 decline so far this year.
Maserati has denied repeated rumours it is for sale given a more than 50 per cent slide in global sales in 2024 and €260 million ($A455 million) loss.
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