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More scheduling challenges await top players in 2026

More scheduling challenges await top players in 2026

NBC Sportsa day ago
ATLANTA – The PGA Tour's 35-event slate for 2026 had few surprises. The majors will remain major, the signature events will again dominate the landscape and everyone else, both non-signature tournaments and players, will continue to scramble for relevancy.
Outside of Trump National Doral's return to the lineup – a somewhat curious move given the Blue Monster's status as a LIV Golf venue the last four years – next year's schedule looks much like this year's version and that is not entirely a good thing.
While the expansion to nine signature events with the addition of the Miami Championship seemed inevitable given the success of the limited-field, big-money events, the return to Doral only compresses a schedule that was already as congested as Interstate-20 at rush hour.
Consider one six-week stretch next spring features two majors (the Masters and PGA Championship) and three signature events (the RBC Heritage, Miami Championship and Truist Championship). For star players who were already looking for relief – not to mention tournaments like the CJ Cup Byron Nelson which now finds itself wedged between the Truist Championship, Charles Schwab Challenge and the Memorial, an invitational and signature event, respectively – next year's schedule is even more loaded with can't-miss stops.
It's not just the star players who will feel more of a pinch in '26. Those players who will begin the year outside the top 50 on the FedExCup bubble will face a nine-week stretch from April to early June that includes just four full-field events, with two of those being the Zurich Classic (a two-man team event) and an opposite-field event that awards less than half the FedExCup points (300) than a signature event (700).
There will be a similar crunch heading into the Florida swing with the Cognizant Classic framed by two signature events (the AT&T Pebble Beach Pro-Am and Genesis Invitational) and the Arnold Palmer Invitational and The Players Championship, yet another signature event and the Tour's flagship event, respectively.
The Tour's new CEO Brian Rolapp, who is scheduled to meet with the media Wednesday at the Tour Championship, has probably already discovered the foolishness of trying to please everyone but it is noteworthy that next year's schedule doesn't seem to land with either the stars or journeymen.
'I look at it in the sense of if there's a particular golf course or there's something to where I don't feel like I can play well or it's a place that maybe doesn't fit my eye historically, whatever it may be, then as a professional golfer, I have a hard time [going],' Justin Thomas said. 'If there are places that I think people look at that way, then you have to do what's best for that particular person. Obviously, the perfect model would be for all of us to be at all the events as often as possible.'
Whether the addition of Doral as a signature event was an inevitable expansion that could signal the Tour's long-term intent or a political reality is unclear, but it does further aggravate the fear of 'load management' for the game's top players. It is a fear that took on new life earlier this month when Rory McIlroy skipped the year's first playoff event in Memphis.
Never mind that McIlroy appeared to strongly indicate following last year's FedEx St. Jude Championship that he would not be returning to TPC Southwind in 2025, or that he was the only player out of the 70 who qualified to skip the opener, the handwringing reached feverish levels.
'I'll always choose the schedule that best fits me, and this year that meant skipping a few signature events. I might skip less next year. I might skip the same amount, I don't know,' said McIlroy, who played five of this year's eight signature events. 'The luxury of being a PGA Tour player is we are free to pick and choose our schedule for the most part, and I took advantage of that this year and I'll continue to take advantage of that for as long as I can.'
The working theory at East Lake is the Tour is considering making participation in all the signature events mandatory to be eligible for the Tour Championship, which would be another workaround that will likely be equally unpopular among the star players.
To be clear, players are not against the kind of limited-field, big-money events that are becoming the norm on Tour. What they typically don't like, however, is the kind of scheduling that requires five starts in six weeks which is why professional golf's version of load management has become a legitimate concern.
When the Tour first introduced signature events there was an attempt to leverage bonuses from the Player Impact Program with participation but that was met with mixed results. On this the independent contractors are surprisingly unified. Instead of trying to concoct a new way to mandate participation in top events the Tour would be better served by focusing on building a better schedule.
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Tour Championship 2025: TV Schedule, How to Watch, Stream All the PGA Tour Golf From Anywhere
Tour Championship 2025: TV Schedule, How to Watch, Stream All the PGA Tour Golf From Anywhere

CNET

time12 minutes ago

  • CNET

Tour Championship 2025: TV Schedule, How to Watch, Stream All the PGA Tour Golf From Anywhere

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Tiger Woods Takes On New Role For PGA Tour Ahead Of Tour Championship
Tiger Woods Takes On New Role For PGA Tour Ahead Of Tour Championship

Newsweek

time13 minutes ago

  • Newsweek

Tiger Woods Takes On New Role For PGA Tour Ahead Of Tour Championship

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The future of golf isn't just players; creators (and their cameras) are here too
The future of golf isn't just players; creators (and their cameras) are here too

Yahoo

timean hour ago

  • Yahoo

The future of golf isn't just players; creators (and their cameras) are here too

ATLANTA — I saw the future of golf Wednesday afternoon on the East Lake Golf Club putting green. There, 2019 Open champion Shane Lowry and Ryder Cup hero Tommy Fleetwood lined up their last putts before the Tour Championship begins on Thursday. Just a few feet away from them, a handful of YouTube creators, podcasters and influencers — each with their own camera crew — milled about, reading putts and pacing before their own tee times. Wednesday marked the fourth installment of the Creator Classic, a PGA Tour-developed, YouTube-sponsored event pitting 12 of the best-known golf creators against one another in a nine-hole made-for-YouTube event, on the exact same course the pros will play in their season-ending tournament this week. A few steps away from the putting green, three of the stars of the 'Good Good Golf' YouTube channel (1.93 million subscribers) walked toward the first tee for their 3:54 p.m. tee time. On the nearby 18th, another professional golfer measured out his last putts of the day. A group of kids standing along a fenceline couldn't quite figure out whom to watch — the Good Good guys or the pro … a guy by the name of Scottie Scheffler. If that sounds weird or strange or flat-out wrong to you, well … you're not the target demographic for this particular brand of golf. But a whole lot of people are, and the PGA Tour is trying its best to reach them. 'These creators all kind of speak to their own audiences with their own production crews and their own voices,' Chris Wandell, the PGA Tour's Senior Vice President for Media, told Yahoo Sports. 'The amount of content that has resulted from this, and each one of these, has been mind-blowing … content that we could never have scripted just organically happens.' For as long as there's been golf, the relationship between player and fan has been clear: the player plays in front of the fans, the fan watches the pros. But the rise of cheap video capabilities and easy distribution created a third class: fans who play for other fans. Golf 'influencers' and 'content creators' — purists may cringe at the terms, but they're the ones that fit — play some variant of the game in front of literal millions of fans, demythologizing and democratizing a game that's been defined by its gatekeeping rather than its inclusivity. Wednesday's Creator Classic is the fourth installment of the series that began last year at East Lake, a creation born after the Tour recognized just how much Tour-adjacent work that creators were already doing — player interviews, analysis, even tournaments of their own. East Lake makes for a perfect The Tour Championship provided an unconventional, but ideal opportunity — with only 30 players in the field, the course was largely clear by Wednesday afternoon. (Scheffler, Lowry and Fleetwood notwithstanding.) Fans were already on the course and ready to watch more golf … why not give them something a bit outside the norm? 'It was kind of a test — would the idea resonate with fans? Would it resonate with sponsors? Would it bring new people to a tournament that might not otherwise come on a Wednesday at 4:00?' Wandell said. 'We ran it as a test with no solid plans to do it again, and the creators had a great time. Sponsors said, How do I get involved with that? A lot of tournaments called us and said, Can we do this at our tournament?' And so, here we are. Draw a Venn diagram of golf creators, and all you'd have in the center is the word 'golf.' Creators run the gamut from analysts to comedians, precise shotmakers to pranksters. Each style draws in a different subset of fans — fans who might not otherwise get anywhere near a PGA Tour event. 'My fans like to see my friends and I just bantering, talking nonsense,' said Luke Kwon (379,000 subscribers), winner of the 2024 East Lake Creators Classic. 'I think we tend to act like how they act. There's so much comedy that golf sometimes gets pushed to the side.' Others seek to set an example and open doors for people traditionally excluded from the golf world. 'You don't have to be from the best area, the best circumstances to find a place in this game,' Roger Steele (232,000 Instagram followers) said. 'I think that there's opportunities for everybody. You meet good people, and good people will do good things for you.' The twelve creators invited to play on Thursday represent a diverse group of interests and demographics. (Well, not age-wise. Most appeared to fit comfortably in the millennial/elder-Gen Z demo. There were no 65-year-old Boomers or precocious Gen Alphas in the mix. Maybe next year.) Some were here for the competition, some for the fashion, some for the laughs. But all brought massive audiences to the table. The live stream on YouTube easily topped 20,000 viewers — perhaps not massive numbers when compared to a seven-figure PGA Tour broadcast, but better than other golf YouTube streams we could name. 'We've tried our best to balance size of audience, diversity of audience and golf skill,' Wandell says. 'We would love to host 25 handicaps, but this golf course is so hard. Most of these guys are scratch, and even putting them on a course like this, they're going to have trouble breaking par.' The Creator Classic is the live embodiment of an internet truism: where vast viewership numbers gather, money and brands follow. Virtually all of the players in Wednesday's event have their own sponsorship deals, and many have their own merch lines. Akshay Bhatia, who would tee off in the Tour Championship Thursday, mingled with several creators around the putting green. No Laying Up's Soly even managed to wrangle Atlanta Falcons quarterback Matt Ryan as a caddie. Oh, and there was $100,000 on the line for the winner. Not a bad paycheck for nine holes' work. It's always strange to see social media influencers in the wild. They locate, and mug for, the camera after virtually every significant moment. Their voices, their movements, their entire demeanor are exaggerated when the camera's on them, which works on a phone screen but is juuuuust a bit too much for real life. And oh, the cameras are everywhere. They're the reason these 12 are here, after all. Every moment — every drive, every putt, every chip, every expression — is potential fodder for content, so those cameras have to be rolling. Producers will be hard at work starting Wednesday evening, chopping and carving hours of footage into easily digestible social media content. 'We're trying to build all types of fans, and we want to create products and data and content for fans, no matter how much they want to consume,' Wandell says. 'A lot of the new fans may not have cable, or don't have ESPN Plus. So let's give them some snackable video content, develop the love of golf.' As for the golf itself … well, let's just say the spotters and fore-right paddle holders got more of a workout Wednesday than they're likely to get the rest of the week. Several players dunked their tee shots on the wicked 15th, and most got a chance to visit East Lake's lush rough. Most finished their eight holes over par — in some cases, well over par. But we have all weekend to watch exceptional players at East Lake; this was about watching men and women not all that different from us — better golf games, sure, but otherwise relatable — handling a challenge that most only get to watch on TV. 'My main goal?' said Peter Finch (753,000 subscribers) shortly before teeing off. 'To not be crap.' Haven't we all felt that way, every single round? (For the record, Finch would go on to finish at +6, two strokes out of last place.) In a very real way, the creators are the viewer's avatar, and that's what makes them compelling viewing — it's not hard to imagine ourselves in that spot, and not hard to wonder how we'd do trying to clear the waters of East Lake. (Answer: probably not well.) 'They're getting to play the course inside the ropes, and the full broadcast and all the production, but they're just as excited to see these guys play the course [Thursday] and all through the weekend,' said Chad Mumm, one of the creators of Netflix's 'Full Swing' and president of Pro Shop, a studio that develops original content like the Creator Classic. 'It's just so important for cultivating a healthy future for the fan base of the tour … The internet seems to be in love with what we're doing, and the engagement's been really good.' The Creator Classic ended up being one of the most dramatic finishes of the year on Tour, with four players competing on a single sudden-death playoff hole, in an absolute frog-strangler of a downpour, for $100,000. In the end, Good Good's Brad Dalke took home the title, soaked to the bone as he bro-hugged his way off the course. Golf is uniquely positioned to take advantage of the creator economy; no other sport combines the diversity of locales with the relatively low cost of entry. One tennis court looks pretty much like another, and racing is far too expensive for a casual creator, to cite two other individual-friendly sports. Baseball, basketball, football — none of those lend themselves to the combination of banter, skill and camera-friendly settings that golf does. This isn't the golf of Jack Nicklaus or Tiger Woods, true … but each one of those legends advanced the game far beyond where they found it, too. There's room for both creators and players in the game of golf, both metaphorically and literally. As several of the creators left the driving range, working their way through both a thicket of cameras and pros like Justin Thomas, one security guard nudged another and pointed at one of the creators, crowing loudly, 'He's internet famous!' A few years ago, that would have been a dismissive insult. Now, though, it sounds a whole lot like admiration.

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