Sharvari joins Nykaa as brand icon
, India's
beauty and lifestyle
destination, has announced Bollywood actor,
Sharvari
, as its
brand icon
. With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country, the brand stated in a press note.
At the forefront stands Nykaa — not just a beauty destination, but a cultural force that's reshaping how beauty is discovered, celebrated, and shared. With the most iconic global names and beloved Indian brands under one roof, Nykaa is where every kind of beauty finds its stage. The introduction of a new face into this journey marks yet another chapter in Nykaa's belief that beauty has the power to connect, empower, and inspire - across India and beyond.
Anchit Nayar
, executive director and chief executive officer,
Nykaa Beauty
said, "Sharvari's authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn't just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.'
Sharvari expressed her excitement about joining Nykaa saying, "I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I'm excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I'm proud to be part of a brand that champions those values."
As Nykaa continues to be India's go-to platform for all things beauty, Sharvari's role extends beyond just endorsing the platform. She is a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, an influential role that further strengthens her position in shaping the beauty industry's direction. The NBIB 2025 jury is made up of industry experts and influential personalities who have the expertise to judge the very best of beauty.
Sharvari will connect with her growing community through content that celebrates confidence, creativity, and self-expression. From headline campaigns to Nykaa's most-loved beauty moments, she'll bring her world to life in fresh and inspiring ways.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
19 minutes ago
- India.com
India's most expensive film after Independence, budget was Rs 30 lakh, earned Rs 4 crore, not Sholay, Kismat, Mughal-e-Azam, film is…, lead actors are…
Indian cinema has been witnessing the greatest time in its history. Nowadays, the entire film industry is focused on delivering a pan-India film. From South Cinema to Bollywood, the number of pan-India films has increased in the last few years. After Baahubali, the craze for pan-India films has increased. After KGF, Pushpa, Jawan, Baahubali, and RRR, many Pan India films have created history by earning at the box office. Since then, films of big superstars are being made into pan-India films. But do you know that 77 years ago, a pan-India film was made in Indian cinema, which created a stir at the box office? Let's know more about it. Which was the country's first pan-India film? Made in 1948 with a small budget of Rs 30 lakh, this film earned a lot of money at the box office. In those days, films were not dubbed, but the makers' dream was to make this film a pan-India film. Then this film was released in different languages, and it became the country's first pan-India film. We are talking about the Kollywood film Chandralekha, which was directed by SS Vasan. The distributor of this film was Tarachand Barjatya, the founder of Hindi film production house Rajshri Productions, and he did the Hindi dubbing of this film. How much did the nation's first pan-India film earn? Not only was this film dubbed, but many scenes were re-shot. Huge sets and big war scenes were seen in the film. The film was loved in both Tamil and Hindi versions. Chandralekha's budget was Rs 30 lakh. The film earned Rs 1.55 crore in the Hindi version, while the total collection was Rs 4 crore. Chandralekha even surpassed this iconic film to rewrite history Chandralekha also broke the record of Ashok Kumar's film Kismat (1943 – the first film to earn Rs 1 crore). At the same time, the record of earning of this film was broken after 69 years. Talking about the star cast of the film, TR Rajakumari, MK Radha, Ranjan, MS Sundari Bai and L Narayan Rao played important roles in it.
&w=3840&q=100)
First Post
19 minutes ago
- First Post
'Nagarjuna slapped me 15 times, I had marks on my face,' reveals this Bollywood actress
The actress revealed, 'I got slapped by Nagarjuna. I was a fully committed actor that I want to perform in a real, method way. So when he was slapping me, I couldn't feel it.' read more There was a film back in 1998 called Chandralekha, which brought together the veteran actor Nagarjuna and Isha Koppikar back and there was a scene where Nagarjuna had to slap the actress. And she has revisited that scene in her recent interview with Hindi Rush. The actress revealed, 'I got slapped by Nagarjuna. I was a fully committed actor that I want to perform in a real, method way. So when he was slapping me, I couldn't feel it.' STORY CONTINUES BELOW THIS AD She added, 'This was my second film, so I told him 'Nag, you really slap me.' He said, 'Are you sure? No, I can't.' I said, 'I want that feeling. I am not feeling it right now.' So he slapped me, but softly.' 'In an attempt to look angry, I got slapped 14 times,' continued the actress. Is there a formula to make a blockbuster pan-India film? Superstar Nagarjuna feels there is only one ingredient of success: Stay rooted to your native language and the honesty will transcend language barriers. Nagarjuna, who has headlined some of the biggest Indian blockbusters over the decades, says the pan-India success of Telugu films like Pushpa and Baahubali, as well as Kannada actioner KGF, points to the fact that the Indian audience wants their heroes to be larger than life. At the WAVES 2025 summit, Nagarjuna said there is a reason why Allu Arjun's Pushpa franchise earned more in Hindi than Telugu, as the audience in the North was craving to see stars in a tentpole movie set-up, like the Sukumar directorial or Yash's blockbuster KGF series. The superstar was speaking on the panel discussion 'Pan-Indian cinema; myth or momentum?' and was joined by actors Anupam Kher, Khusbhu and Karthi. Nagarjuna said Indian films have their own, unique storytelling DNA, which one must be proud of.
NDTV
32 minutes ago
- NDTV
Parmeet Sethi On His Marital Struggles With Archana Puran Singh: "We Were Fighting A Lot"
New Delhi: Archana Puran Singh and Parmeet Sethi, one of the rock-solid couples of the Indian television industry, are in headlines, courtesy their eventful YouTube vlogs. Archana, Parmeet and their two sons Aaryamann and Ayushmaan portray a perfect family image, delving into their laughter and sorrow almost on a regular basis in their vlogs. In a recent conversation with their son Aryamann Sethi on his YouTube channel, Parmeet Sethi opened up about the challenges his marriage faced. What's Happening "I did the Art of Living course. Archana forced me to do it. We were going through a very bad time as husband and wife. We were fighting a lot. She said, come and do the course. I did not want to do it. I went to Bangalore, did the course," said Parmeet. He added, "After the course, mere andar jo jo cheezein thi, jo jo kachra pada hua tha in my soul, in my being, vo sab bahar aa gaya. (After the course, all the things bottled inside me came out.) I cried loudly for my sister who had died earlier. I cried to my heart's content. I used to diet a lot during that time, but during the meditation, I imagined myself eating rich food. After that, all my physical ailments were gone after that day." Archana is seven years older to Parmeet and his family didn't approve of the marriage initially. After Archana's first marriage ended in divorce, she was reluctant to marry again. She met Parmeet at a party and they bonded instantly. After being in a live-in relationship for four years, the couple eloped and got married secretly in 1992. Archana kept her wedding private to safeguard her acting career. Over the years, the couple proved their commitment to each other and emerged as one of the strongest couples in the B-town. Parmeet's family, later, accepted Archana. Archana Puran Singh now appears on The Great Indian Kapil Show along with her other series regulars. In A Nutshell Parmeet Sethi opened up about his marital challenges with wife Archana in a recent YouTube vlog. With the passage of time, they have overcome the hurdles.
