Radico Khaitan enters luxury vodka market with ‘The Spirit of Kashmyr'. Check prices
, one of India's leading alco-bev companies, has launched a new premium
vodka
brand,
The Spirit of Kashmyr
, with its initial rollout starting in Uttar Pradesh. The company plans to expand distribution to Goa, Maharashtra, and other key markets in the coming months.
The new offering includes two variants—Indian Natural Vodka and Indian Saffron Vodka—positioned in the luxury segment. While the company highlights Kashmir's cultural and natural heritage as an inspiration behind the product, the move is part of Radico's broader strategy to strengthen its presence in India's growing
premium spirits
category.
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In Uttar Pradesh, the saffron-infused vodka is priced at Rs 3,000 and the natural variant at Rs 2,500 for a 750 ml bottle. Both variants are also available in 180 ml packs, priced at Rs 740 and Rs 620, respectively.
'With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan's premiumisation journey. As India's largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This vodka is created with an aspiration to transform into a leading global brand,' said Abhishek Khaitan, Managing Director, Radico Khaitan.
Amar Sinha, Chief Operating Officer at Radico Khaitan, said, "Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With over 60% market share in the
vodka segment
, we are proud to lead from the front."
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