Make Bravery The Norm—Advice To Graduates (& Leaders) From JB Pritzker

Forbes

27-06-2025

Galesburg, IL June 8, 2025 Gov. J.B. Pritzker delivers commencement address
We're at the end of graduation season, with its outpouring of advice dispensed from podiums across the country. My heart was full of joy and hope for my eldest daughter as she graduated from Knox College, a small liberal arts college in rural Illinois. But I'll admit, I anticipated the graduation speech by Governor J.B. Pritzker with a mixture of curiosity and skepticism. For one thing, this is a tough world our kids are graduating into—with the unemployment rate for 20-24-year-olds at 8.2%—more than double the 3.4% unemployment rate for those 25 and over, significant economic uncertainty, and heightened geopolitical risk. What could anyone say to equip and encourage them on this occasion? And in any case, hasn't it all been said? I've heard my share of commencement addresses, and few of them have transcended the usual platitudes. In addition, I am naturally skeptical of very rich guys in positions of political leadership and I worried the Illinios governor and potential presidential hopeful might politicize the speech or make it more about his agenda than the graduates. But when he took the stage in front of these young people and their parents, the governor won me over as he offered some wisdom to the graduates that many of our leaders in business and government could also benefit from.
As Gov. Pritzker warmed up, he started with some mild self-deprecation (appropriate, as he was standing where Abraham Lincoln took a stand against slavery in the Fifth Lincoln-Douglas Debate in 1858). He cracked a few jokes and offered some 'dad advice'—turn off the lights when you leave a room, put air in your tires, don't subscribe to too many streaming service subscriptions—very practical, and served up with a dose of humor. The crowd was with him. But then he moved into the heart of the address with three pieces of advice that should speak to us all:
Show Up. A leader, grounded in values, shows up for people when it matters, and knows that in many cases what they say or do is less important than the support provided by just being there. The governor touted the importance of showing up for others—attending funerals and soccer games and award ceremonies. 'In a world where TikTok and Instagram tells you to be selfish with your schedule, I am telling you: Be generous with your time. Showing up is a unique and meaningful thing only you can do.' This advice may seem to contradict much advice (including my own) about setting boundaries. But Pritzker's advice is not fundamentally about time management. It is about presence—not about transactions or outcomes—and our commitment to the people in our lives.
Doubt. In an increasingly complex world, we may feel the urge to cling to certainty, but certainty offers only a false security and is antithetical to innovation. Pritzker encouraged the graduates to cultivate doubt, because 'doubt makes us curious. Doubt keeps us humble. Doubt makes us seek when it would be so much easier to sit idle. Doubt prompts us to ask good questions. Questions like: am I looking at ALL the facts or just the ones I want to see?' As leaders, our experiences, mental models and the playbooks that we relied on in the past may not be equal to the task of scaling in a complex world. They require constant updating and iteration. Doubt invites leaders to be vigilant about confirmation and other biases, seek out divergent points of view, welcome challenges to assumptions, and be open to experiment.
Be Brave. Finally, Gov. Pritzker exhorted the graduates to make courage the norm, not the exception.
'When we tell the stories of history, we often excuse the atrocities of our ancestors by suggesting that they were merely acting on what was popular at the time. Because we understand in our core, whether we want to admit it or not, how much easier it is to live a life that chases popularity rather than courage. Occasionally we are confronted with stories, like the founding of Knox College [established in 1837 by abolitionists committed to educating women and people of color]Pritzker urged the graduates to 'expect bravery' of themselves and their communities rather than accepting passivity that it rooted in fear. In this time of uncertainty and even chaos, it is tempting to double down on fear, to hesitate and wait to see which way the wind blows. Instead, it is not just our newly-minted graduates who we are called upon to show up with the curiosity and humility borne of doubt, and be brave. It is all of us.