Nutella-wagyu has the internet divided: gourmet genius or culinary crime?

IOL News

14 hours ago

Wagyu steak soaked in Nutella.
Image: Ohio Noah
Google 'Nutella Wagyu' and you'll be met with a bizarre flood of videos and recipes - yes, actual recipes - pairing the rich, buttery indulgence of wagyu beef with the sweet, nutty creaminess of Nutella.
And if social media is anything to go by, this chaotic pairing is very much alive and sizzling.
On TikTok and Instagram Reels, creators dramatically slather Nutella over seared wagyu steaks, zooming in as the chocolate melts into the beef.
In one viral video, content creator Ohio Noah coats a wagyu steak with Nutella, seasons it with salt and pepper, and fries it in a pan. The steak comes out looking perfectly cooked, but whether it tastes good is another story.
Viewers weren't convinced, and many in the comments echoed a collective 'no thanks'.
'I know it's sarcasm, but it's also criminal,' one user commented.
'Why would you ruin a wagyu steak?' asked another. 'Probably the worst cooking video I've ever watched LOL,' someone else wrote.
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But that's the internet for you. In today's food content economy, shock sells. From gold-dusted wings to sushi rolls filled with flaming hot Cheetos, weird food mashups are now a digital strategy.
Wagyu, prized for its intense marbling and melt-in-your-mouth texture, is considered one of the world's finest cuts of beef. It's already a flex just to cook it. But slathering it in Nutella? That's where things get murky.
To some of us foodies, the pairing is an insult. Wagyu is usually prepared with care - just salt and a little butter - to let its natural flavour shine. Drenching it in a sugary spread doesn't just hide those qualities - it destroys them.
So, should you try it? Unless you're chasing clicks, probably not. Even among adventurous eaters, few recommend it for the actual taste.
But that's the thing: in the current age of content-first cooking, delicious isn't always the main ingredient - viral is.
As one user put it: 'Awesome! I tried the peanut butter version, but I bet Nutella adds a richer flavour to the steak.'
Even Gordon Ramsay weighed in back in 2021, reacting to chef Gustavo Tosta's Nutella-wagyu stunt with trademark disgust: 'Nutella on wagyu? Seriously!! You idiot, Nutella sandwich.'
If you're hungry for likes, fire up the skillet. But if you're craving flavour? Maybe save the Nutella for dessert.