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Aamir Khan APOLOGISES over 'Sitaare Zameen Par' YouTube lie amid Pay-Per-View vs OTT release debate

Aamir Khan APOLOGISES over 'Sitaare Zameen Par' YouTube lie amid Pay-Per-View vs OTT release debate

Time of India21 hours ago
Aamir Khan
, in a press conference, confirmed that his recent release, 'Sitaare Zameen Par,' will not be hitting the OTT platform. The actor stated that the film will be released directly on YouTube.
However, during the same event, he even apologised to everyone for lying about the movie.
Here's what happened.
Aamir Khan apologises for lying about 'Sitaare Zameen Par'
During the press conference, Aamir Khan was asked if he already had an idea about the film releasing on YouTube and whether he lied, saying that was not the case during promotions. The Hindustan Times quoted Aamir saying, "I fold my hands and apologise because I lied when I said Sitaare Zameen Par wouldn't be released on YouTube.
I did it because I had no other choice. I had to protect the film's theatrical business."
The 'Taare Zameen Par' actor shared that he is very "loyal" to theatres, as his life started with cinema. And hence, the actor added, he always does his best to protect the theatrical business of his movies. Khan said, "Still, I apologise because I had to lie. Otherwise, my dreams for this film would've ended there."
Aamir Khan shares his thoughts on pay-per-view vs. OTT
Aamir Khan expressed that releasing movies after a certain period of time on OTT has not done any good for the film industry.
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He stated that there is a lot of difference between the pay-per-view model and the subscription model.
Khan said, "When I release a film after 8 weeks on a subscription model, people aren't buying my film. They're only subscribing to the OTT platform." According to him, it wouldn't matter if a person wants to watch the film or doesn't after subscribing to the platform. He shared, "I don't want ₹125 crore from a big company; I want ₹100 from my audience."
Aamir stated that the subscription model is doing nothing but harm to the industry.
More about the 'Sitaare Zameen Par'
YouTube release
RAID AT AAMIR KHAN'S RESIDENCE? 25 IPS OFFICERS VISIT ACTOR
The Aamir Khan film will be out on YouTube on August 1, 2025. It will be available to watch after paying Rs 100. Meanwhile, it was released in theatres on June 20, 2025.
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