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Popular crisps brand brings back iconic flavour which rivals McCoy's classic

Popular crisps brand brings back iconic flavour which rivals McCoy's classic

The Sun21-07-2025
A POPULAR crisps brand has brought back a limited-edition flavour that had fans going wild.
Seabrook's Loaded Tasty Takeouts Burger crisps in the Sizzlin' Steak Burger Flavour will be landing back on Aldi shelves this week.
The flavour was initially released as a limited edition back in April in Aldi's middle aisles.
But after disappearing from shelves for a short time, it's now coming back again on Sunday.
The packs cost £1.25 for 130g.
They are also gluten free and vegan.
Foodies spotted the crisps on shelves back in April, with some saying they were "very nice".
One person commented: "It seems just when Walkers discontinue their range or flavours, Seabrook just bring out more choice."
Popular Instagram reviewer John's Snack Reviews posted a review of the crisps previously, saying they tasted "like a big mac without the gerkin".
He added: "It's got that musky chargrill with hints of beef along with the big mac burger flavour."
At the time, Seabrook also brought out another flavour called Spicy Mexican Taco.
It said both flavours were limited edition so "they won't be around for too long".
Wake up to a weed-free lawn for months thanks to Aldi's £10 gadget that pulls them out without bending or kneeling down
The Sizzlin' Steak Burger flavour could be a good dupe for McCoy's iconic Flame Grilled Steak crisps.
You can get a multipack of six of these for £1.74 at Asda or currently £1.75 at Waitrose.
Elsewhere they're £2.35 at Morrisons or Ocado.
Reviewers say the McCoy version is "truly a household favourite" and "so delicious and moreish".
Seabrook recently brought back another iconic flavour that rivalled a Walkers classic.
The crinkle cut Tomato Ketchup crisps are available in Morrisons, where shoppers can pick up packs of six 25g bags for £1.45.
The supermarket launched the limited-edition crisps in stores on May 19.
They are similar to Walkers' Heinz Tomato Ketchup bags, which were confirmed as re-launched in March after being axed in 2023.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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