ASK Automotive enters JV with Germany's TDH to manufacture sunroof control cables for passenger vehicles
By Aman Shukla Published on June 26, 2025, 15:33 IST
ASK Automotive Limited has officially entered into a Joint Venture Agreement (JVA) with Germany-based T.D. Holding GMBH (TDH) for the production and marketing of sunroof control cables and helix cables for passenger vehicles. This move follows board approval on June 25, 2025, and marks a strategic collaboration to tap into the growing demand for advanced automotive components in India.
The new joint venture company (JV Co.), to be incorporated in India, will focus on supplying these specialized components to OEMs, Original Equipment Suppliers, and Tier 1 suppliers in the Indian automotive market. Under the agreement, TDH will hold a 51% stake in the JV Co., while ASK will own 49%. The board of directors for the JV Co. will comprise five members, with ASK nominating two and TDH three.
TDH will also contribute its technical expertise and manufacturing know-how to the venture, ensuring global-quality standards in product development. Both parties have confirmed there are no related party concerns or conflicts of interest, although two directors will be common to both ASK and the JV Co.
This partnership reflects ASK Automotive's commitment to expanding its product offerings and deepening its presence in the high-precision component segment, especially for the evolving needs of India's passenger vehicle industry.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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