Interparfums launches Solférino Paris, its first high-end perfume brand
Already available for a week at the Drugstore Publicis in Paris, the collection will be gradually rolled out, with the opening of its first own-name boutique at 310 rue Saint-Honoré in September. The strategic location is situated on a thoroughfare where more and more high-end perfumery boutiques are emerging. At the same time, the brand plans to launch a dedicated e-commerce site in September.
Positioned in the premium segment, Solférino Paris offers two formats: 75 ml at 160 euros and 125 ml at 260 euros. With this initiative, Interparfums aligns itself with a trend driven by other major groups in the sector. In early 2024, Coty inaugurated Infiniment Coty Paris, its own prestige perfumery house, also with a boutique in Paris.
In the first quarter of 2025, Interparfums recorded sales of 235.5 million euros, up from 212.7 million euros the previous year. Growth was driven in particular by the performances of Jimmy Choo (+40%) and Lacoste (+34%). In March, the group also announced the acquisition of the Goutal house, founded in 1981 by Annick Goutal, further strengthening its portfolio in the premium segment. With Solférino Paris, Interparfums initiates a shift towards the ultra-selective, while capitalising on its Parisian roots and olfactory expertise. A positioning that could appeal to international markets, notably China.
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