Latest news with #Interparfums
Business of Fashion
30-07-2025
- Business
- Business of Fashion
Can Deodorant Be a Luxury Product?
For decades, the number one prestige body product in the US has not been a pricey cellulite lotion or an ultraluxe bath oil, but a deodorant that was minted in 1994. Donna Karan's Cashmere Mist deodorant was invented to flank the brand's flagship white flower and musk scent before becoming a star all its own. Parent company Interparfums confirmed to The Business of Beauty that it still tops the charts according to Circana data. Proponents liken the smell to warm sheets or upscale baby shampoo. Navya Dev, a New York-based nose and founder of the custom perfumery Creature, doesn't wear perfume herself, but wears perfumed deodorants. She appreciates Cashmere Mist and other fine fragrance deodorants for their lowkey sillage. 'People will smell deodorant on me and they're like, 'You smell so good right now.' And I'm like, that's fascinating, because all I'm wearing is deodorant,'' Dev said. Today, the inclusion of fine fragrance in body care products, but especially deodorants, are table stakes as brands seek to value-pack their products with experiences. As trends like perfume layering gain traction in the global West, 'brands are reimagining body care as a fragrance-first category,' said Aishwarya Rajpara, a consultant at market research firm Euromonitor, pointing to a new guard of 'high-quality, complex fragrance compositions that rival traditional perfumes.' Spray deodorants are increasingly functioning as "fine fragrance mists," according to Papatui's Jenna Fagnan, driving demand. (BoF Team) Full-body spray has become the world's preferred deodorant format, selling more than roll-ons, sticks, creams and wipes combined — in no small part thanks to their resemblance to atomised fragrances. By 2026, the global deodorant market is forecasted to be worth $29 billion, according to Euromonitor, but much of this growth is being driven by the prestige segment, sales of which grew 24 percent in 2024, compared to 1 percent for mass formulas, said Circana. Few brands embody the Cashmere Mist effect like minimalist bodycare label Salt and Stone, a Sephora darling whose stick deodorant has become the best-selling product in its category on Amazon. In scents like Rose and Oud, it costs $20. Founder Nima Jalali, a pro snowboarder with an entrepreneurial streak, created the brand in 2017 as an upscale alternative to an unattractive category, and also contracted DSM-Firmenich to help develop a core scent collection. 'It was shocking to look at what was out there and how much I wanted to hide it away in my cabinet once I bought it,' Jalali said. 'Everything that I was seeing from the mass brands was very drugstore smelling — like 'mountain air.'' He shook his head. Elevating the Essential It sounds simple in theory: Mix a $10 speed stick with a drop of $200 perfume and upsell the customer. In practice, fusing deodorant and fine fragrance is a delicate and laborious alchemy, with its first ingredient being investment. Companies at every level and price point will partner with fragrance houses, from Burberry to Bath and Body Works, to imbue their products with 'elevating' scent experiences. A more recent phenomenon sees mass brands partnering with certain noses known for indie successes, like perfumer Frank Voelkl, who has earned an unlikely bit of celebrity for his creation of Le Labo's now-ubiquitous Santal 33. 'It's like using a fine fragrance mist at the same time,' said Jenna Fagnan, the co-founder of Dwyane 'the Rock' Johnson's personal care brand Papatui. (Johnson is, she said, a fine fragrance freak.) When it came to formulating its deodorant range, Fagnan and Johnson tapped Dsm-Firmenich, alongside Voelkl, to create scents like Sandalwood Suede. Dwayne "the Rock" Johnson's personal care line Papatui features deodorants with fragrances cooked up by Frank Voelkl, the creator of Le Labo Santal 33. (Golden Hours) While Papatui's Fagnan did not describe the cost of Voelkl's collaboration, she said it was more than they expected. 'We were a little naive to think that you could easily use fine fragrance and have something affordable,' Fagnan explained, citing the cost of high-quality perfume oil in particular. Fagnan said it cut into their margins but was a worthy investment to get customers hooked. Each and Every, founded in 2019 by Lauren Lovelady, reintroduced their line of deodorants this year with scents like Sunday Morning and Eternal Summer, created with essential oils in partnership with fragrance houses; the text on their new sleek black packaging revolves around the scent name, as on a perfume bottle. 'You can elevate this simple daily ritual into something that feels luxurious,' said Lovelady, who was inspired by how brands like Supergoop and Vacation used texture and scent, respectively, to turn sunscreen into a beauty staple. Scent Overload The ubiquity of ultraluxe scents like Baccarat Rouge 540, and the countless dupes they've spawned across the price spectrum, have no doubt stoked demand for inventions like vetiver or oud deodorant. But fine fragrance's descent to the least sexy of personal care categories feels irreversible. After the armpit, where else could perfume possibly go? Strong demand for hair perfumes, hand lotions and body soaps indicate that the infusion is far from over. But fine fragrance fatigue is already beginning to set in, as surges in sales and social media content conspire to make these scents ubiquitous — cheapening them in the process. Analysts predict sales to soften in the US as price hikes and a 15 percent tariff on goods imported from Europe take effect. Perfumer Dev thinks, optimistically, that more niche formulations will help brands (and shoppers) continue the fragrance conversation, sustaining sales in the process. 'People are so willing to get niche about every step of their style,' Dev said. She should know: Dev recently became the in-house perfumer for indie bodycare label Soft Services, where she's building a long runway of scent launches. Though the brand originally debuted without fragrances — to show shoppers that it was more geared toward solutions than sensuality — founder Rebecca Zhou said that it has since become a priority. (It's also become a priority at Sephora, where Soft Services sits in the bodycare section alongside Sol de Janeiro, Touchland and Salt and Stone.) After contacting fragrance houses like DSM-Firmenich and Givaudan, she decided to hire Dev to quicken the product development process. 'Now in one day we'll make 12 fragrances, and we can iterate on one of them three times,' Zhou said. 'We want scents that are unique and stick in your mind,' she continued. 'But you know, at the end of the day, we're not a niche fragrance brand. We need something that people can connect to at mass.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
Yahoo
28-07-2025
- Business
- Yahoo
Canaccord Genuity Maintains Buy Rating on Interparfums (IPAR) Stock
Interparfums, Inc. (NASDAQ:IPAR) is one of the Best Mid Cap FMCG Stocks to Buy Now. Analyst Susan Anderson from Canaccord Genuity maintained a 'Buy' rating on the company's stock, while keeping the price objective of $168.00. The analyst's rating is backed by several compelling factors demonstrating Interparfums, Inc. (NASDAQ:IPAR)'s growth and strategic positioning. Its management remains optimistic regarding the short-term and long-term prospects, as the company continues to execute effective brand-building strategies. A shelf of luxurious perfumes in an upmarket department store surrounded by satisfied customers. Additionally, Interparfums, Inc. (NASDAQ:IPAR)'s asset-light licensing model enables it for operational flexibility and agility, which remains important in the broader fast-growing fragrance market. The emphasis on prestige fragrances and partnerships with brands possessing strong growth potential further strengthens the position. Considering that the fragrance category continues to experience strong growth, mainly in critical markets such as the US and Asia, Interparfums, Inc. (NASDAQ:IPAR) remains well-placed to benefit from such favorable market dynamics. Interparfums, Inc. (NASDAQ:IPAR) has reaffirmed its 2025 guidance of net sales of $1.51 billion and earnings per diluted share of $5.35, reflecting 4% growth for both metrics. Interparfums, Inc. (NASDAQ:IPAR) is a leading player in the broader FMCG space since it produces and distributes branded fragrances and personal care products which are frequently purchased, non-durable as well as available via global retail channels. While we acknowledge the potential of IPAR as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 13 Cheap AI Stocks to Buy According to Analysts and 11 Unstoppable Growth Stocks to Invest in Now Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
25-07-2025
- Business
- Fashion Network
Buoyed by Lacoste, Coach, and Jimmy Choo, Interparfums grows by 5.8% in the first half of 2025
The Interparfums group posted sales of 446.9 million euros for the first half of 2025, up 5.8% on the same period last year. These results were mainly driven by the strong momentum of the Lacoste and Coach brands, and by the results of Jimmy Choo. On Tuesday, Interparfums also announced that it has signed a perfume license agreement with Longchamp until December 31, 2036, with immediate effect and a first launch scheduled for 2027. In the first half of 2025, sales of Lacoste's perfume segment rose by 42% to 52.2 million euros. The brand confirmed the positive trajectory it began in 2024, and Interparfums hopes it will reach 100 million euros in sales for the current financial year as a whole. For its part, the fragrance segment of New York brand Coach grew by 24% between the first half of 2024 and 2025, reaching 106 million euros in sales thanks to the launch of the Coach For Men Eau de Parfum line in the first quarter, and Coach Women Gold in the second. Lacoste, Coach, and Jimmy Choo fragrances in vogue Jimmy Choo posted half-year sales of 104 million euros thanks to its "I Want Choo" women's franchise, launched in 2021 and soon to be expanded with a fourth iteration. The first-quarter launch of a new fragrance in the Jimmy Choo Man franchise also contributed to this. Perfumes from Rochas reached 19.8 million euros (-3%), with the launch of the Rochas Audace and Eau de Rochas Néroli Azur lines, while Lanvin sales reached 19.5 million euros (-7%). Montblanc results were down 10%, slowed by the decline of the Montblanc Legend Red and Montblanc Legend Blue lines. The other brands (Karl Lagerfeld, Van Cleef & Arpels, Boucheron, Kate Spade, Moncler) reported stable cumulative sales of 52.6 million euros over the same period. At group level, the situation is very different in each geographic zone. North America, Interparfums' main market, achieved sales of 164 million euros in the first half of 2025 (+15% on the same period in 2024), but the Group's forecasts point to a "more difficult" second half of the year. In Asia, the dynamic remains positive in China and Japan, despite distribution continuing to weigh on the market. The region accounted for sales of 62.2 million euros in the first half. Business in the Middle East affected by geopolitical crises In Western Europe, the resumption of Lacoste's fragrance distribution and the Lacoste Original and Montblanc Explorer Extrême lines enabled the Interparfums group to achieve sales of 84.7 million euros over the first half of the 2025 financial year. In Eastern Europe, the relaunch of Lacoste fragrances and good results from Lanvin and Karl Lagerfeld fragrances drove sales to 35.3 million euros over the same period (+15%). The Middle East suffered from the repercussions of existing conflicts in the region and a reduction in the number of points of sale. Sales in the region fell by 13% between the first half of 2024 and 2025, when they reached 24.9 million euros. While Interparfums chairman and CEO Philippe Bénacin stressed an "increasingly complex environment", the group indicated that it could take comparable measures in the autumn should US tariffs reach 30% this August 1. For the time being, Interparfums estimates full-year sales for 2025 at €910 million.
Fashion Network
25-07-2025
- Business
- Fashion Network
Buoyed by Lacoste, Coach, and Jimmy Choo, Interparfums grows by 5.8% in the first half of 2025
The Interparfums group posted sales of 446.9 million euros for the first half of 2025, up 5.8% on the same period last year. These results were mainly driven by the strong momentum of the Lacoste and Coach brands, and by the results of Jimmy Choo. On Tuesday, Interparfums also announced that it has signed a perfume license agreement with Longchamp until December 31, 2036, with immediate effect and a first launch scheduled for 2027. In the first half of 2025, sales of Lacoste's perfume segment rose by 42% to 52.2 million euros. The brand confirmed the positive trajectory it began in 2024, and Interparfums hopes it will reach 100 million euros in sales for the current financial year as a whole. For its part, the fragrance segment of New York brand Coach grew by 24% between the first half of 2024 and 2025, reaching 106 million euros in sales thanks to the launch of the Coach For Men Eau de Parfum line in the first quarter, and Coach Women Gold in the second. Lacoste, Coach, and Jimmy Choo fragrances in vogue Jimmy Choo posted half-year sales of 104 million euros thanks to its "I Want Choo" women's franchise, launched in 2021 and soon to be expanded with a fourth iteration. The first-quarter launch of a new fragrance in the Jimmy Choo Man franchise also contributed to this. Perfumes from Rochas reached 19.8 million euros (-3%), with the launch of the Rochas Audace and Eau de Rochas Néroli Azur lines, while Lanvin sales reached 19.5 million euros (-7%). Montblanc results were down 10%, slowed by the decline of the Montblanc Legend Red and Montblanc Legend Blue lines. The other brands (Karl Lagerfeld, Van Cleef & Arpels, Boucheron, Kate Spade, Moncler) reported stable cumulative sales of 52.6 million euros over the same period. At group level, the situation is very different in each geographic zone. North America, Interparfums' main market, achieved sales of 164 million euros in the first half of 2025 (+15% on the same period in 2024), but the Group's forecasts point to a "more difficult" second half of the year. In Asia, the dynamic remains positive in China and Japan, despite distribution continuing to weigh on the market. The region accounted for sales of 62.2 million euros in the first half. Business in the Middle East affected by geopolitical crises In Western Europe, the resumption of Lacoste's fragrance distribution and the Lacoste Original and Montblanc Explorer Extrême lines enabled the Interparfums group to achieve sales of 84.7 million euros over the first half of the 2025 financial year. In Eastern Europe, the relaunch of Lacoste fragrances and good results from Lanvin and Karl Lagerfeld fragrances drove sales to 35.3 million euros over the same period (+15%). The Middle East suffered from the repercussions of existing conflicts in the region and a reduction in the number of points of sale. Sales in the region fell by 13% between the first half of 2024 and 2025, when they reached 24.9 million euros. While Interparfums chairman and CEO Philippe Bénacin stressed an "increasingly complex environment", the group indicated that it could take comparable measures in the autumn should US tariffs reach 30% this August 1. For the time being, Interparfums estimates full-year sales for 2025 at €910 million.
Fashion Network
25-07-2025
- Business
- Fashion Network
Buoyed by Lacoste, Coach, and Jimmy Choo, Interparfums grows by 5.8% in the first half of 2025
The Interparfums group posted sales of 446.9 million euros for the first half of 2025, up 5.8% on the same period last year. These results were mainly driven by the strong momentum of the Lacoste and Coach brands, and by the results of Jimmy Choo. On Tuesday, Interparfums also announced that it has signed a perfume license agreement with Longchamp until December 31, 2036, with immediate effect and a first launch scheduled for 2027. In the first half of 2025, sales of Lacoste's perfume segment rose by 42% to 52.2 million euros. The brand confirmed the positive trajectory it began in 2024, and Interparfums hopes it will reach 100 million euros in sales for the current financial year as a whole. For its part, the fragrance segment of New York brand Coach grew by 24% between the first half of 2024 and 2025, reaching 106 million euros in sales thanks to the launch of the Coach For Men Eau de Parfum line in the first quarter, and Coach Women Gold in the second. Lacoste, Coach, and Jimmy Choo fragrances in vogue Jimmy Choo posted half-year sales of 104 million euros thanks to its "I Want Choo" women's franchise, launched in 2021 and soon to be expanded with a fourth iteration. The first-quarter launch of a new fragrance in the Jimmy Choo Man franchise also contributed to this. Perfumes from Rochas reached 19.8 million euros (-3%), with the launch of the Rochas Audace and Eau de Rochas Néroli Azur lines, while Lanvin sales reached 19.5 million euros (-7%). Montblanc results were down 10%, slowed by the decline of the Montblanc Legend Red and Montblanc Legend Blue lines. The other brands (Karl Lagerfeld, Van Cleef & Arpels, Boucheron, Kate Spade, Moncler) reported stable cumulative sales of 52.6 million euros over the same period. At group level, the situation is very different in each geographic zone. North America, Interparfums' main market, achieved sales of 164 million euros in the first half of 2025 (+15% on the same period in 2024), but the Group's forecasts point to a "more difficult" second half of the year. In Asia, the dynamic remains positive in China and Japan, despite distribution continuing to weigh on the market. The region accounted for sales of 62.2 million euros in the first half. Business in the Middle East affected by geopolitical crises In Western Europe, the resumption of Lacoste's fragrance distribution and the Lacoste Original and Montblanc Explorer Extrême lines enabled the Interparfums group to achieve sales of 84.7 million euros over the first half of the 2025 financial year. In Eastern Europe, the relaunch of Lacoste fragrances and good results from Lanvin and Karl Lagerfeld fragrances drove sales to 35.3 million euros over the same period (+15%). The Middle East suffered from the repercussions of existing conflicts in the region and a reduction in the number of points of sale. Sales in the region fell by 13% between the first half of 2024 and 2025, when they reached 24.9 million euros. While Interparfums chairman and CEO Philippe Bénacin stressed an "increasingly complex environment", the group indicated that it could take comparable measures in the autumn should US tariffs reach 30% this August 1. For the time being, Interparfums estimates full-year sales for 2025 at €910 million.
