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Waves 2025: Strategic alliance of content creators from 75 nations could unlock $6 bn economic potential
India's entertainment sector could unlock an additional $6 billion in value by 2030 if it builds a global coalition of content creators from 75 countries, according to a landmark report launched at the inaugural WAVES 2025 summit in Mumbai.
Titled The Future of the Indian Entertainment Business in Partnership with the World, the report—released by DishTV and C21Media in collaboration with Allied Global Marketing—calls for India to recalibrate its entertainment model for the global stage. It emphasises the need for deeper international partnerships, creator-led ecosystems, and greater adoption of emerging technologies like artificial intelligence and virtual production.
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The report highlights that while India has over 551 million OTT users, the industry generates just $2.1 billion in revenue—significantly below its market potential. In contrast, countries like South Korea and Spain have successfully globalised their content industries through authentic storytelling and sustained international strategies.
'India has the talent and scale to become a global content hub,' said Jamie Crick of Allied Global Marketing, delivering the summit's opening address. 'With the right international alliances and a shift from sporadic hits to systemic exports, India could realistically reach $15 billion in entertainment value by 2030.'
Prime Minister Narendra Modi is set to inaugurate WAVES 2025 later today at the Jio World Convention Centre in Mumbai. The World Audio Visual and Entertainment Summit is a first-of-its-kind four-day event held under the theme 'Connecting Creators, Connecting Countries'. It aims to position India as a global powerhouse in audio-visual entertainment and creative innovation.
The summit is bringing together leading voices from the film, tech, and media sectors. The star-studded guest list includes Indian cinema legends like Shah Rukh Khan, Aamir Khan, Karan Johar, Rajinikanth, and AR Rahman, alongside international tech leaders such as Netflix Co-CEO Ted Sarandos, YouTube CEO Neal Mohan, and Instagram Head Adam Mosseri.
Organised by FICCI in partnership with the Ministry of Information and Broadcasting and the Create in India Challenge, WAVES 2025 is envisioned as a premier platform for collaboration, innovation, and global content exchange.
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