
Instant Bliss
Nongshim has added its flagship product, Shin Ramyun, to the menu at Fort Bliss, a major US military base in Texas with 170,000 stationed personnel. The addition has come through a collaboration with US-based Korean food franchise Cupbop, which operates within the base. Three Nongshim products — Shin Ramyun, Shin Ramyun Toomba and Soon Veggie Noodle Soup — will be available, with customizable toppings like bulgogi, spicy pork and dumplings. Nongshim plans to expand to other bases, including Alaska's JBER and Arizona's Luke Air Force Base, aiming to boost global recognition of Shin Ramyun brand among military communities. (Nongshim)

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