Latest news with #ShinRamyunToomba
Korea Herald
27-05-2025
- Business
- Korea Herald
Nongshim to double ramyeon exports with new Busan plant
South Korean food and beverage giant Nongshim has begun building a new export-only manufacturing facility in Busan, as it looks to ramp up production to meet surging global demand, the company said Tuesday. Named the Noksan Export Plant, the facility is being built on an 11,280-square-meter site with a total floor area of 48,100 square meters, located adjacent to Nongshim's existing factory. Completion is slated for the second half of 2026. The new plant will feature the company's artificial intelligence-powered smart factory technology, including deep-learning quality control systems and big-data-driven prediction and response capabilities. The facility's three production lines, with an annual capacity of 500 million instant noodle servings, will nearly double Nongshim's total export output to 1.2 billion units, combining with 600 million units from its Busan plant and 100 million units from its facility in Gumi, North Gyeongsang Province. The food giant explained that the facility could expand its production lines from three to eight if demand from overseas markets continues to grow. 'Noksan Export Plant will be equipped to expand capacity up to three times the current level,' said an official from Nongshim. 'As we prepare to ride a second wave of global growth with our flagship Shin Ramyun Toomba, the increased output will cement our position as a global K-ramyeon leader.' With the anticipated production boost, Nongshim aims to quadruple its sales in Europe by 2030. As part of its broader sales strategy, it launched its Amsterdam subsidiary in March. Looking beyond Europe, the company is targeting emerging markets in South America and Southwest Asia, regions with significant growth potential for Korean noodles.
Korea Herald
14-05-2025
- Business
- Korea Herald
Nongshim's Shin Ramyun Toomba sells out in Japan
South Korean instant noodle-maker Nongshim announced Wednesday that its newly launched Shin Ramyun Toomba sold out its initial shipment of 1 million servings within two weeks in Japan. Launched in April through 7-Eleven, Japan's leading convenience store chain, the cup noodles quickly gained traction, with shortages in some stores. A Nongshim official stated, 'Shin Ramyun Toomba is receiving strong response for its unique spicy cream flavor and pasta-style noodles, which can be prepared using a microwave.' Japanese consumers praised the product online, highlighting its rich creaminess balanced with spice, as well as the fun dual preparation method that involves both a microwave and hot water. With the success of the cup version, Nongshim plans to roll out a packet version of Shin Ramyun Toomba later this year. The product will be available at specialty import stores such as Aeon's Caferrant and Kaldi starting in the third quarter and will be launched nationwide in the fourth quarter.
Korea Herald
17-03-2025
- Business
- Korea Herald
Nongshim's Shin Ramyun Toomba debuts in Malaysia
Korea's No. 1 ramyeon maker, Nongshim, said Monday that it has launched its new Shin Ramyun type, Shin Ramyun Toomba, in Malaysia by launching a brand shop on TikTok Shop, the leading online platform there. To boost brand awareness, Nongshim appointed top Malaysian singers, including Khai Bahar and Wany Hasrita, as ambassadors. They are promoting the product through the TikTok series 'Snow Falling in Busan.' Additionally, the company is strengthening offline marketing by securing placements in major retailers such as Lotus, AEON and Jaya Grocer, with multiple pop-up events planned to engage local consumers. According to the Korea Agro-Fisheries & Food Trade Corporation, Malaysia's instant noodle market was valued at approximately $600 million in 2023 and is projected to grow over 6 percent annually for the next five years. With bagged noodles making up more than 90 percent of the market and fried noodles like Mie Goreng being particularly popular, Nongshim sees strong potential for success of Shin Ramyun Toomba, a bold blend of spiciness and creaminess. 'Southeast Asian consumers are accustomed to creamy flavors, such as coconut milk, making Shin Ramyun Toomba a great fit,' a Nongshim representative said. 'Starting with Malaysia, we plan to expand across the region.'
Korea Herald
17-02-2025
- Business
- Korea Herald
Nongshim eyes European growth with new Amsterdam subsidiary
Korea's top instant noodle maker Nongshim announced on Monday that it will launch a European subsidiary, Nongshim Europe, in Amsterdam, the Netherlands, this March. The Netherlands is home to the Port of Rotterdam, Europe's busiest port in terms of cargo volume. In addition, the country has a highly developed logistics infrastructure, featuring an extensive railway and road network connected to the port, making it an optimal hub for product distribution across Europe. Nongshim's decision to establish a European subsidiary stems from the rapid growth and increasing diversity of the European market. As of 2023, the European instant noodle market is valued at approximately $2 billion and has seen significant expansion, with an average annual growth rate of 12 percent over the past five years from 2019. During the same period, Nongshim's sales in Europe have risen by an average of 25 percent per year. Sales last year increased by some 40 percent compared to the previous year, emphasizing the need for an official subsidiary to facilitate aggressive market expansion, Nongshim said. In addition, consumer preferences in the European instant noodle market vary significantly across countries, with different brands in the lead, highlighting the need for a local subsidiary to provide a strong foundation for strategic growth. "Not only will spicy ramyeon products like Shin Ramyun and Shin Ramyun Toomba appeal to consumers, but Nongshim's diverse product lineup will also play a key role in expanding our presence in the European market," a Nongshim official said. "By broadening the distribution of key products and developing localized offerings tailored to European food cultures, we aim to reach $300 million in sales by 2030." To strengthen its foothold in Europe, Nongshim plans to increase the availability of Shin Ramyun and other major brands through leading European retail chains, including Tesco in the UK, Rewe in Germany, Albert Heijn in the Netherlands and Carrefour in France and across Europe. The company also intends to work closely with large retailers to develop country-specific products that cater to local consumer tastes. Recognizing the growing demand for K-food in Europe, Nongshim plans to accelerate the launch of popular new Korean products in the European market. Meanwhile, to keep pace with rising global demand, Nongshim is constructing an export-only plant in Busan. Once fully operational in the second half of 2026, the facility will give Nongshim the largest global supply capacity among its Korean competitors, capable of producing up to 2.7 billion units annually.
