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A new generation of populists is showing Democrats how to defeat Trump

A new generation of populists is showing Democrats how to defeat Trump

The Guardian3 days ago
As Democrats continue to sift through the wreckage of the 2024 election, one truth should be impossible to ignore: they are bleeding support among working-class voters and Donald Trump's stumbles alone will not save them. From Black and Latino men to young and low-income voters, Trump's re-election made it clear that working Americans increasingly feel alienated from the Democratic party.
Democrats today might not be as sanguine about sidelining the working class as Chuck Schumer was before the 2016 election, when he claimed that for every blue-collar voter Democrats lost, they could pick up two college-educated Republicans. But it's clear that many Democrats still don't see winning back working-class voters as essential – either to defeat Maga or to build durable, majoritarian progressive coalitions for the future.
A new report from the Center for Working-Class Politics (CWCP) and Jacobin magazine, based on an analysis of hundreds of public opinion questions spanning six decades, suggests that blue-collar voters are not out of reach – if Democrats are willing to lead with economic populism. The report shows that American workers have long supported – and still overwhelmingly favor – a bold progressive economic agenda. If Democrats placed these policies consistently at the heart of their platform, they could not only improve conditions in working-class communities but also begin to rebuild trust with the very voters they need most.
Progressive economic reforms – from raising the federal minimum wage and implementing a federal jobs guarantee to expanding social security, taxing the rich, and investing in public goods such as education and infrastructure – are supported not only by Democratic-leaning voters but also by substantial segments of Donald Trump's base.
And while national Democrats remain unsure how to reconnect with these voters, a new generation of economic populists across the country is already showing the way. In New York City, Zohran Mamdani won the Democratic mayoral primary campaigning to tax the rich, fund public goods and confront corporate landlords. In Nebraska, independent union leader Dan Osborn – a mechanic and labor activist – ran on a tight platform of workers' rights and corporate accountability and over-performed Kamala Harris by 14 points in a deep-red state.
In difficult House swing districts, Democrats are leaning into economic populism with promising results. In Pennsylvania's 17th district, Chris Deluzio, a representative and navy veteran, champions 'economic patriotism', calling out economic elites and damaging trade agreements while pushing to rebuild domestic industry and strengthen labor rights. In New Mexico's second district, Gabe Vasquez has built his platform around a sharp critique of corporate greed – condemning CEOs and wealthy investors for inflating profits while shortchanging workers – and has pushed for a $15 minimum wage and cutting taxes for working families.
Meanwhile, in Wisconsin's third district, Democrat Rebecca Cooke – a waitress and small business owner who grew up on a dairy farm – is mounting a 2026 comeback bid after over-performing other Democrats and losing by less than three points in 2024, running on a platform that targets corporate price gouging, expands affordable rural housing and defends family farms.
These candidates come from different regions and backgrounds, and hold diverse ideological positions, but nonetheless share a core political strategy: they are highly disciplined economic populists who speak to working-class voters in language that's grounded, direct and relatable.
And, contrary to many centrist pundits, while they do need to avoid fringe rhetoric, Democrats don't have to embrace social conservatism to do it. The CWCP study shows that while working-class voters are generally to the right of middle-class voters on cultural issues, most hold moderate, and in some cases even progressive, views on issues such as immigration, abortion and civil rights. These voters do not want Democrats to mimic Republicans on controversial wedge issues, but they do want a commonsense message focused on the economic realities of working Americans.
Yet working-class voters don't just embrace politicians who support the right policies. Our previous research shows that they want leaders who understand people like them, share a similar class background and speak plainly about what they'll do and why it matters. The path to winning back working-class voters runs through authenticity, clarity and a credible commitment to improving people's lives.
Unfortunately, the national party has been slow to adapt. Harris's 2024 campaign offered ambitious economic proposals that could have benefited millions of working Americans. But as the race wore on, she grew increasingly reluctant to lead with economic populism, instead doubling down on a strategy rooted in fear of Trump. That may have comforted donors and consultants, but it left many working-class voters cold – and opened the door for Republicans to posture as the party of the people.
This vacuum has given Republicans room to pose as economic populists, despite an agenda that overwhelmingly serves corporations and the wealthy. Trump's so-called Big Beautiful Bill Act delivered massive tax cuts for the rich while masquerading as a working-class boon. House Republicans have attacked union protections and slashed social welfare programs – moves wildly out of step with working-class preferences. But without a compelling Democratic alternative, the right's billionaire populism can take hold. If Democrats want to rebuild a durable majority, they need candidates who stay focused on populist economics and steer clear of the culture wars.
Reversing the Democratic party's working-class decline will not be solved by platitudes or photo ops with hard hats. It demands a real shift in priorities. It means crafting campaigns that focus relentlessly on tangible economic outcomes and elevating candidates who reflect the experience of the working class. And it demands a clear, consistent message that puts class and dignity back at the center of Democratic politics.
Jared Abbott is the director of the Center for Working-Class Politics
Bhaskar Sunkara is the president of the Nation magazine and the founding editor of Jacobin
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