Call of Duty gamers use KFC ‘Bribe Bucket' to barter for mercy
The virtual warzones of Call of Duty, KFC, and TBWA\Raad have combined for a bold, disruptive campaign that now permits gamers on the verge of being killed the opportunity to negotiate for their survival by offering other gamers vouchers to a 'Bribe Bucket' in exchange for being spared.
Capitalising on Call of Duty's proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin' chicken to 'barter for mercy'.
'With the Bribe Bucket, we're not just serving chicken — we're giving players a whole new way to win,' said Ahmed Arafa, Chief Marketing Officer for KFC MENAPAKT & CIS. 'In
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