Doja Cat fronts Marc Jacobs' pre-fall 2025 campaign
Dubbed "Staycation", the campaign debuts its latest Dual bag collection, and features an exclusive first preview of Doja Cat's yet to be released song, "Jealous Type'.
Shot by Stef Mitchell, styled by Sydney Rose Thomas, and directed by Christian Breslauer, the campaign captures the spirit of summer through a dreamlike city Staycation, where a construction site becomes the perfect place to catch some sun, and a bus stop doubles as a spa.
At the heart of the campaign is the new Dual Bag, first seen on the Marc Jacobs runway, which combines understated luxury and everyday practicality.
Complementary styles, including the Snapshot Pochette, Large Denim Chain Sack, and Glam Claw Clip Shoulder Bag, round out the accessories lineup, and are paired with Marc Jacobs' pre-fall 2025 ready-to-wear and footwear.
"Being on vacation isn't about where you go," said Doja Cat. "It's about how you show up—whether you're just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn't be a more perfect stage to preview my new music, where retro glam meets a little soul.'
Marc Jacobs' pre-fall 2025 collection is available now at Marc Jacobs boutiques worldwide, online, and at select luxury retailers.
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