logo
Uganda Pearl of Africatrade Expo Opens in Malaysia

Uganda Pearl of Africatrade Expo Opens in Malaysia

Zawya25-04-2025
The Pearl of Africa Business Forum and Expo has opened in Kuala Lumpur, Malaysia, with Uganda set on securing trade and investment potential of around USD 5 billion over the next five years. A high powered delegation led by the Finance Minister Hon. Matia Kasaija, comprises Energy Minister Hon. Ruth Nankabirwa, Agriculture Minister in charge of Animal Husbandry, Hon Bright Rwamirama, Uganda's High Commissioner to Malaysia, Amb Betty O. Bigombe, Chamber of Commerce- President Olive Kigongo, Senior Presidential Adviser on Exports-Mrs. Susan Muhwezi and Chief of Protocol, Amb Charles Ssentongo, The opening ceremony was graced by Hon. Yang Bhg Muhtar Hashim, the Executive Director of the Chemical Industries Council of Malasyia. Muhtar informed the audience of the immense opportunities that Malaysia will tap into the various to drive trade between the two countries.
Speaking at the same Ceremony, Hon. Matia Kasaija said Uganda has a conducive climate investment that supports the most important needs of investors across board, including the legal framework.
Ruth Nankabirwa, the Energy Minister said Uganda continues to attract investment in the oil and gas sector. 'Our policy is not to export any raw materials, so there is plenty of investment opportunities in mineral processing' adding that Uganda has a number of minerals and areas of investment. 'Our iron ore is the best in the world, we have copper, oil, gold, several other minerals and are looking for investors in the sector,' Nankabirwa added. Ambassador Betty Bigombe said the Trade and Investment Forum reflected our mutual commitment to deepening economic, trade, and investment ties between Uganda and Malaysia. 'Today is more than just a business forum; it is a bridge between nations, between opportunity and ambition, and between vision and action.'
Bigombe gave rousing remarks about Uganda, which she said was blessed with vast natural resources, a youthful and energetic population, and a stable and liberalized economy. 'Uganda is strategically positioned as a gateway to the East African Community (EAC), a vibrant market of over 300 million consumers, and to the Common Market for Eastern and Southern Africa (COMESA). Investors who choose Uganda will not just invest in one country; rather, they will access an entire regional market full of opportunity and potential.' This Expo is themed 'Unlocking Uganda's Business Potential,' with a focus on five high-impact sectors that are central to our national development strategy: agro-industrialisation, tourism development, oil and gas, science and technology, and mineral development.
In agro-industrialisation, Bigombe said Uganda's fertile land and diverse agricultural outputs provide immense opportunities for value addition, agro-processing, and export-driven agribusiness. In tourism, she invited investment in eco-lodges, hospitality services, and tourism infrastructure to harness the potential of Ugandan national parks, including Kidepo Valley, Queen Elizabeth,
Murchison Falls, and the breath-taking Rwenzori Mountains. In the oil and gas sector, Uganda has made great strides, and several bankable projects are ready for investors. These include the East African Crude Oil Pipeline (EACOP), the development of an oil refinery in Hoima, and the construction of logistics hubs to support the petroleum value chain.
In science and technology, Uganda is driving digital transformation and innovation through ICT parks, youth innovation hubs, and the local assembly of tech devices. In mineral development, Uganda is richly endowed with gold, cobalt, rare earth elements, and more, and we welcome investors for sustainable and value-added exploitation. Amb. Bigombe highlighted Uganda Investment Authority's role in establishing a one-stop center to facilitate investors with licenses, land, tax advisory, and regulatory support.
Uganda permits 100% foreign ownership in most sectors, guarantees repatriation of profits, and offers tax holidays, customs exemptions, and infrastructure support for priority areas.
Furthermore, the UIA has also profiled over 120 bankable investment projects, spanning road infrastructure, tourism sites, agribusiness parks, and industrial parks across the country. The two-day forum has attracted a number of private investors from Uganda and Malaysia.
Distributed by APO Group on behalf of The Republic of Uganda - Ministry of Foreign Affairs.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Marketers react to American Eagle's Sydney Sweeney ad: Virality vs. value
Marketers react to American Eagle's Sydney Sweeney ad: Virality vs. value

Campaign ME

time4 hours ago

  • Campaign ME

Marketers react to American Eagle's Sydney Sweeney ad: Virality vs. value

If there's one topic that absolutely every marketer seems to have an opinion on at the moment – whether spoken out loud, or silently in coffee huddles, or not verbalised but constantly thought about – it's New York Stock Exchange-listed American Eagle Outfitters' Sydney Sweeney campaign. The discussions brought back the age-old debate about how marketing campaigns ought to be judged and measured – whether success is purely based on business outcomes, brand sentiment and brand lift studies, or its social impact and effectiveness in terms of moving the needle on purpose-led conversations? At the time of writing, American Eagle shares had climbed 17 per cent since the July 23 launch of the Sydney Sweeney ad campaign, raising the apparel retailer's stock to $12.58, marking a 23.94 per cent lift month on month and sending the brand's market capitalisation soaring to $2.2bn. However, data that drives past financial milestones shows a potential reputational and brand hit, with foot traffic falling 9 per cent year-on-year for the week of August 3 to August 9, a considerable drop considering a 4 per cent decline in foot traffic the previous week, according to data shared by retail market intelligence company pass_by. Although American Eagle's mention volume rose 18 times higher following the campaign launch, according to Signal AI data, its sentiment toward the brand plummeted from +50 to -31. Meanwhile, data and insights company Consumer Edge reported that traffic to American Eagle's US website bumped up more than 60 per cent on July 28, compared with the same day the previous year, closing off the first week of the campaign's launch on a high, although several other reports indicate that sales haven't risen considerably year on year, the brand has reportedly recorded more than $2mn in sales already. Campaign Middle East kept a close eye on how brand and marketing leaders in the region have reacted, sharing their opinions on various social media channels. Here's a brief compilation of some of their thoughts: Hubert Boulos, Founder of Das Kapital, said: (sic) 'Ok loads of interpretations, like ' is this the end of woke-ism?' etc.. in the end it's just a funny clever idea that built business beyond imagination: genes sound like Jeans , a celebrity and boom… sales through the roof ( it increased the market capitalization of the brand by 400 Million USD in one day!)That's why the algorithm hates advertising… it beats it anytime and it's not even close. This is clever and light yet it did wonders. Just imagine campaigns with a little bit more creativity and depth… Ideas do actually work!' Marwa Kaabour, Group Marketing and Corporate Communications Director, Al Masaood, said: 'We've seen this before. Brands chasing attention, not intention. Provocation over purpose. And it shows. Advertising can be funny. Yet, it can even be polarising. But it must, at the very least, be aware. Aware of timing. Aware of tone. Aware of the cultural moment we're all living in. Not this jeans, not for me, not for many. There's something profoundly unsettling about American Eagle's latest campaign featuring Sydney Sweeney — and no, it's not just the awkward wordplay. Let's forget the controversy for just a second. Strip it back to the core idea. Even then — it doesn't hold. It's not that the campaign is offensive by design. It's that it's creatively thin. A hollow concept dressed up in celebrity gloss. A tagline that leans on legacy ideals of beauty and genetics. And a moment of silence where cultural insight should've been.' Mazen Hayek, an advisor to senior officials and C-suite executives in the region, pointed out how American Eagle 'doubled down on its controversial ad campaign'. He said, 'American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. While the campaign first went viral on social media, it also garnered coverage in roughly 3,000 news articles. Those generated more than 50 million readers, according to Memo readership data shared with Axios.' Fatima Shaikh, Director – Strategy, Content and Innovation – AI, Radix Media MENA, highlighted viewpoints of many others who sat on the fence, saying, 'For once, I don't seem to have an opinion. Not sure if it was good or bad. Well intended or cheeky. Smart or just bizarre.' Globally, Chelsea Burns, CEO, The Marketing Psychologist, shared, 'The campaign was engineered for outrage. Not resonance. Not representation. But reactivity. And that's exactly what happened. Over 200 million impressions in 48 hours. A dopamine spike for the brand. A cortisol crash for the audience. But here's the thing: 📉 Attention doesn't equal alignment. 📉 Nostalgia doesn't equal trust. 📉 And virality doesn't equal value.' Sharing a directly opposing viewpoint to 'virality doesn't equal value', Rhonda Swan, CEO, The Unstoppable Branding Agency, said, 'Virality beats vanilla. Was it controversial? Absolutely. Was it intentional? No question. Was it genius? 100 per cent. American Eagle didn't just drop a campaign … they dropped a cultural bomb. And it worked: ✅ $2M+ in sales ✅ Thousands of shares, stitches, and headlines ✅ Everyone talking…whether they loved it or hated it They didn't sell jeans. They sold attention. They sold a moment. They sold emotion …and the world clicked, commented and converted.' The jury's still out on whether the marketing world is going to reach a consensus. If you've got an opinion and would like it to be added into this article, drop us an email.

Binghatti Holding's USD 500 Million Benchmark Sukuk Begins Trading on the London Stock Exchange
Binghatti Holding's USD 500 Million Benchmark Sukuk Begins Trading on the London Stock Exchange

Web Release

time7 hours ago

  • Web Release

Binghatti Holding's USD 500 Million Benchmark Sukuk Begins Trading on the London Stock Exchange

Binghatti Holding Ltd ('Binghatti Holding'), one of the UAE's fastest growing real estate developers, celebrated the debut of its USD 500 million 5-year Senior Unsecured Sukuk on the London Stock Exchange with a ceremonial bell-ringing event, marking a key milestone in the company's international growth journey. The sukuk, issued under Binghatti's USD 1.5 billion Trust Certificate Issuance Programme, was oversubscribed five times, attracting over USD 2.5 billion in orders from a diverse pool of regional and global investors. The issuance was priced with a profit rate of 8.125%, reflecting investor confidence in Binghatti's robust financial position. The company is rated BB- by Fitch and Ba3 by Moody's, both with stable outlooks. Founder Dr Hussain BinGhatti, Chairman Muhammad BinGhatti and Chief Executive Officer Katralnada BinGhatti, accompanied by other senior executives and lead arrangers, rang the opening bell at the London Stock Exchange to celebrate the listing. The Sukuk will also be listed on Nasdaq Dubai. Muhammad BinGhatti, Chairman of Binghatti Holding, commented: 'The listing of our sukuk on the London Stock Exchange is a clear signal of Binghatti's commitment to engaging proactively with global investors and operating at the highest standards of transparency and governance. The landmark sukuk issuance enjoyed strong international demand, allowing us to close the books ahead of schedule and reinforcing market confidence in our credit profile, operational resilience, and growth strategy. As we scale our business and diversify our development portfolio, access to deep, liquid, and global capital markets is central to our financial strategy. Today's listing marks another important step in broadening our investor base and strengthening our global footprint.' Katralnada BinGhatti, Chief Executive Officer of Binghatti Holding, commented: 'Binghatti's sukuk programme reflects our commitment to diversifying the company's funding base, extending our maturity profile, and efficiently deploying capital to capture emerging opportunities. The five-times oversubscription and strong demand from institutional investors across Europe, Asia, and the Middle East signal a clear endorsement of our vertically integrated business model. With close to 50% of allocations going to non-GCC investors, we are pleased to see growing global recognition of Binghatti's unique positioning in Dubai's real estate sector. As we grow our portfolio and redefine luxury living in Dubai, we will continue to maintain prudent leverage and strong corporate governance.' The successful issuance and the strong demand come on the back of Binghatti Holding's strong H1 2025 results. During the first half, the company's net profit more than tripled to AED 1.82 billion, driven by resilient demand for Dubai real estate. The Group's total sales reached AED 8.8 billion, with revenue climbing 189% YoY to AED 6.3 billion. The Group launched seven new projects and delivered five developments in H1 alone, handing over 15 projects in the last 18 months. Its AED 12.5 billion revenue backlog and over AED 70 billion development portfolio position it as one of Dubai's leading developers. Binghatti currently has approximately 20,000 units under development across 30 projects in prime Dubai locations including Downtown, Business Bay, Jumeirah Village Circle, and Meydan, as well as its flagship branded residences in collaboration with luxury partners Bugatti, Mercedes-Benz, and Jacob & Co. The company's development pipeline was further reinforced by the recent acquisition of approximately 9 million sq. ft. megaplot in Nad Al Sheba 1, which will host Binghatti's first master-planned community, with a projected development value of over AED 25 billion.

Aquanow and SGB Partner to Enhance Fiat Banking for Digital Asset Sector in MENA
Aquanow and SGB Partner to Enhance Fiat Banking for Digital Asset Sector in MENA

Fintech News ME

time16 hours ago

  • Fintech News ME

Aquanow and SGB Partner to Enhance Fiat Banking for Digital Asset Sector in MENA

Aquanow, a Canada-based digital asset infrastructure provider, has formed a strategic partnership with SGB, a fully licensed digital bank regulated by the Central Bank of Bahrain (CBB), to improve access to fiat banking services for institutional and enterprise participants in the digital asset sector. SGB, backed by Bahrain's sovereign wealth fund Mumtalakat and Singapore's Whampoa Group, is the only bank in the MENA region authorised to digitally onboard clients worldwide. Through the partnership, Aquanow's clients, including exchanges, payment providers, over-the-counter (OTC) desks, neobanks, and fintech firms, will be able to open USD bank accounts, settle trades, and transfer funds by using SGB's full SWIFT membership and regulatory status. The arrangement allows for the movement of assets in major currencies such as USD, AED, SAR, BHD, SGD, EUR, HKD, and CNH on a 24/7 basis. Aquanow's digital asset services will also be integrated with SGB's regulated banking network and real-time settlement platform, SGB Net, enabling on- and off-ramping between crypto and fiat. 'As digital assets become part of everyday financial operations, institutions need more than access, they need reliable, compliant infrastructure to operate at scale,' said Phil Sham, CEO and Co-Founder of Aquanow. 'Our partnership with SGB addresses that head-on. By integrating with a regulated institution like SGB, we will enable a more crypto-friendly banking environment for various stakeholders. This is a critical step in closing infrastructure gaps and unlocking a more seamless, borderless financial system for our clients.' Shawn Chan, CEO of SGB, said: 'Our partnership with Aquanow marks a significant step forward in bridging digital assets with regulated banking infrastructure. By combining Aquanow's institutional-grade platform with SGB's banking capabilities and global onboarding reach, we're facilitating seamless access to fiat for digital asset users.' The collaboration comes as institutional adoption of digital assets grows, particularly in MENA and Asia, where progressive regulatory frameworks and demand for blockchain-based financial services are increasing. The integration is expected to pave the way for future fiat-crypto conversion features within SGB's platform, extending functionality for both retail and institutional account holders.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store