The Spectator to double print for U.S. edition
Why it matters: It's part of an industrywide print revival in the U.S. as publishers look for more ways to upsell jaded digital advertisers in the AI era.
It also comes after other U.K.-based publishers like The Guardian, Reach, Financial Times, Hello! magazine, The Sun and The Daily Mail look to expand deeper into the U.S.
Zoom in: For The Spectator, which launched a U.S. print version in 2019, reader demand for more print products has been significant, per Andrews.
"We find that when we offer print as part of a package (or events for our subscribers), it tends to attract new readers," Andrews said.
In addition to doubling its subscription print offering, The Spectator U.S. will also bring its print product to newsstands this fall.
Between the lines: For advertisers, subscription print magazines offer a highly engaged audience that's hard to come by in the AI era.
Like other digital-first outlets, The Spectator U.S. has seen advertising demand increase as the digital universe becomes crowded.
"We do find that in marketing, some kind of print product helps us in every other aspect," Andrews said, referring to the ability to upsell advertisers.
Zoom out: Andrews said the outlet has upsized its New York and Washington, D.C., offices in preparation for a significant increase in hiring and events.
The big picture: Several publishers, including The Onion, The Cut, Complex, Nylon, Spin, Us Weekly, Swimming World, Sports Illustrated, Saveur and Ebony, have all launched or relaunched print editions amid reader and advertiser demand.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NBC Sports
19 minutes ago
- NBC Sports
Fleetwood 'due to win' on the PGA Tour
Ewan Murray of The Guardian joins Golf Today to report on today's press conference on the PGA Tour's future with Brian Rolapp's beginning as PGA Tour CEO and Tommy Fleetwood's quest to win.
Yahoo
an hour ago
- Yahoo
Target CEO steps down as company faces weak sales and customer boycott
The CEO of Target is stepping down, as the embattled retail giant seeks to turn around its fortunes amid an ongoing customer boycott over its scaling back of diversity, equity and inclusion (DEI) initiatives. Brian Cornell will be replaced next year by , Target's chief operating officer, the company said on Wednesday. Cornell helped re-energize the company when he became CEO in 2014, but has struggled to turn around weak sales in a more competitive retail landscape since the Covid pandemic. Sales at Target, which has almost 2,000 stores across the US, fell more than expected in the first quarter of 2025, and the retailer warned earlier this year that sales will continue to slip through the rest of the year. Target said people were scaling back spending over worries about the impact of tariffs and the state of the economy. The company also said customer boycotts affected sales. The company scaled back many DEI initiatives in January after they came under attack by conservative activists and the White House. The retreat created a backlash, and a poll in February found that Americans had changed their shopping habits and abandoned some stores in response to corporations shifting their policies to align with the Trump administration. The Guardian reported in July that many Black Americans were boycotting stores including Target and Amazon, and earlier this year more than 250,000 people signed a pledge to boycott Target after the Rev Jamal Bryant, pastor of New Birth Baptist church in Georgia, called for a 40-day 'Target Fast' that started at the beginning of the Lenten season. The company had previously come under fire in 2024 after it reduced its collection of LGBTQ+-themed merchandise for Pride month, in response to rightwing criticism. Target reported a 21% drop in net income in second quarter of this year. Sales were down slightly and the company reported a 1.9% dip in comparable sales – those from established physical stores and online channels. The company has seen flat or declining comparable sales in eight out of the past 10 quarters including the latest period. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Axios
3 hours ago
- Axios
FieldAI raises over $400 million to make robot "brains"
FieldAI, a California-based developer of "brains" for robots, raised $405 million in venture capital funding at a $2 billion post-money valuation. Investors include funds affiliated with Jeff Bezos and NVIDIA. Why it matters: This is AI that could enable future AI, by helping to build data centers. Field AI is developing what it calls field foundation models, trained on the physical world, rather than retrofitting large language models to robots. It then applies these FFMs to third-party robots, regardless of form, with a focus on applications in "dirty, dull, or dangerous" industries like construction, energy, and logistics. FieldAI CEO Ali Agha tells Axios:"All we need from the robot manufacturer is that the robot can be joysticked by a person. If you have that, we can replace the person by installing our box on the robot. For example, if it's a humanoid robot, then it looks like a backpack. If it's a quadruped, then it's on its back." Zoom in: The initial $91 million was raised at a $400 million pre-money valuation late last year. The remainder came in more recently at the $2 billion post-money mark.
