Great news for sports fans as booze ads ban AXED sparing fans a ticket price hike and boosting investment in grassroots
PLANS to ban alcohol sponsorship at sporting events have been axed — sparing fans ticket price hikes, The Sun can reveal.
Health
Secretary
football
, rugby and
tennis
chiefs.
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2
Adverts like David Beckham's for Stella Artois would have been banned under the proposals
Credit: Stella Artois.
The Premier League agreed a four-year mega-deal with Guinness last season while ABK
Beer
backs October's Rugby League
Ashes
.
Dropping the 'nanny state' ban will also boost grassroots sport, as cash trickles down from the elite levels.
One senior Tory said: 'Sponsorship helps keep football tickets affordable and grassroots sports alive.
'You don't drive harmful drinking down by banning adverts, you just hit fans in the pocket.'
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However, partial restrictions on alcohol ads will form part of a ten-year NHS plan out
next
week, it is believed.
They may be outlawed before the 9pm watershed in line with junk food and drink as ministers try to tackle growing health problems.
Junk food ads are to be banned between 5.30pm and 9pm from October.
We told yesterday that more than half of Labour voters opposed an ads ban by meddling ministers.
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Fury as cost of 12-pack of beer set to soar by £1 thanks to sinister new tax brought in by Labour
2
Health Secretary Wes Streeting has ruled out barring booze firms from sporting events
Credit: Getty
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