Taylor Swift-favoured Perthshire clothing firm celebrates a decade in business

Daily Record

11 hours ago

Glencarse-based Little Lies' Sweet Jane dress, worn by superstar, have launched their 10 Pieces For 10 Years collection.
A Perthshire clothing brand beloved by global superstar singer Taylor Swift is celebrating its tenth birthday.
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The singing sensation had been spotted stepping out in a velvet dress created by Little Lies' fashion designer Jade Robertson in January 2024.
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The multiple Grammy winner wore Jade's 'Sweet Jane' mini dress which sells for £58 while out for dinner in New York.
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As well as celebrities like Swift, Denise Van Outen and Helena Bonham Carter have been seen sporting Little Lies' pieces over the years.
The Glencarse-based firm, founded by Jade and husband Stuart, began in a Kirkcaldy bedroom in 2015.
Its name comes from a Fleetwood Mac song and its inspiration from the flowing outfits of rock goddesses like the band's Stevie Nicks.
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To mark the anniversary they have launched the 10 Pieces For 10 Years collection described as representing 'a decade of graft, heart and style'.
Co-founder Jade said the company's biggest success was in still being in business after a decade which has seen a pandemic, cost of living crises and tough conditions for independent retailers across the board.
Jade commented: 'Independent businesses have not had it easy over the last few years so we're delighted to be thriving in the current environment.
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'There have been some incredible highs and some difficult times, but nothing pleases us more than seeing our customers all over the world loving the products we are coming up with right here in Perthshire.'
Each and every Little Lies piece is created at their current rural Perthshire headquarters and the firm work closely with trusted manufacturers to bring their unique designs to life.
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Jade added: 'We are all about creating what we call 'future vintage' - the opposite of fast fashion, quality items you're going to love and wear again and again for years to come.
'That's been critical to the transformation and growth of the business over the past ten years and it is the key thing we hope to carry forward in to our second decade.'
Following Taylor Swift's 2024 endorsement the business received a big boost.
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Jade said at the time: 'The response has been phenomenal – we sold out of the last few of the dresses that we had in stock and opened it up to pre-orders, and we've had customers from all around the world buying it.
'It has been bigger than anything we could have dreamed of, and that demand has gone across into our other items which has been great.
'It has opened us up to a new audience and we're delighted to have them checking us out.
'We are a small family business run by a small team and this was just so unexpected that we are mostly trying to play catch-up right now.'