Mobile Game Hay Day Lets You Swap Pixels for IRL Produce

Eater

16-07-2025

After a long work week, a Saturday morning stroll through the farmers market can be healing — and make you wish for a simpler life, one where your only concern is how much water your vegetable garden really needs. Cozy mobile game Hay Day brings those daydreams to life. In the game, you grow crops, raise animals, and develop your farm to be bigger and better. And for a limited time, you can even turn your in-game crops into real produce at farmers markets across the country — so you can tap into the satisfaction of eating something you grew (at least digitally) and save some money on groceries while you're at it.
The way it works is simple: show up at one of Hay Day's farmers market stalls on the day of the event. They'll be in NYC at Union Square on July 19, Ferry Plaza in San Francisco on July 26, and Chicago's Wicker Park on August 3. Just pull out your phone with Hay Day already downloaded, show the stall what you've managed to grow in-game, and they'll put together a customized produce box just for you. That's right: just show up with your digital vegetables, and they'll give you real groceries. The list of possible foods you could receive is long, and includes corn, tomatoes, potatoes, berries, and more. It'll all depend on what you've got on your digital farm.
Image courtesy of Supercell