Mango out to conquer UK with teen range
The company, best known for its womenswear, is planning to open more standalone stores for 11 to 15-year-olds in the UK after a sharp rise in sales of its teen collection.
Mango Teen sales in the UK rose 400 per cent in the first half of the year compared with the same period last year, driven by shop openings and increased demand.
While Shein and New Look are among the few fashion brands targeting teenagers in the UK, Mango believes many high street rivals are missing the mark. Zara's children's line and H&M's kidswear typically stop at age 14 and are not explicitly aimed at teenagers.
Mango Teen was launched in 2021 to bridge the gap between the company's children's and adult ranges. The first standalone Mango Teen store opened in Spain in 2022.
Since then, the company's Kids and Teen categories have delivered double-digit turnover growth. In June 2024, Mango launched its first UK Teen store on Carnaby Street in London. Like-for-like sales in the store for the second quarter of this year were up 110 per cent against the first quarter.
Its third UK Teen store opened in Glasgow on August 1, with more to follow, although the company has not confirmed how many or in what locations.
The teen-focused rollout is part of a broader global expansion strategy. Mango operates more than 40 standalone Teen stores and has a presence in 95 markets worldwide.
'We see a clear gap in the market for youthful, contemporary and good quality fashion for teens at a reasonable price point,' Berta Moral, global director of kids and teen at Mango, said.
She said the company saw 'real potential' in the UK for Mango's designs with a 'fresh, youthful and Mediterranean vibe'.
In the UK, Mango has overtaken rival Spanish brand Zara in the race for bricks-and-mortar dominance, with more than 70 stores across Britain compared with Zara's 60.
Globally, Mango operates more than 2,700 stores and has been accelerating its international footprint.
The retailer reported strong full-year results for 2024, with turnover up 7.6 per cent to €3.3 billion. International markets contributed 78 per cent of total revenue. Net profit rose 27 per cent to €219 million, while earnings before interest, taxes, depreciation and amortisation climbed 19 per cent to €636 million.
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