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Workinton Qatar rebrands to Nestwork: A strategic evolution aligned with Qatar National Vision 2030

Workinton Qatar rebrands to Nestwork: A strategic evolution aligned with Qatar National Vision 2030

Zawya7 hours ago

Doha, Qatar – Workinton Qatar, a leading provider of coworking spaces since 2018, is officially rebranding as Nestwork, embracing a fully independent, local-based identity that pays tribute to Qatar's rich heritage and dynamic culture. With four prime locations across Qatar—Alfardan Centre, Souq Waqif; Burj Al Gassar, Westbay; Burj Alfardan, Lusail; and M7, Msheireb—Nestwork offers customized office solutions, private suites, meeting spaces, event venues, and a full multimedia studio.
More than just a rebrand, Nestwork represents a strategic evolution. Developed under Alfardan Group and managed by Alfardan Properties, this transformation reflects a renewed commitment to supporting local entrepreneurship, fostering innovation, and building long-term partnerships.
Since its launch, Workinton Qatar has grown into a hub for business creativity and connection, serving a thriving community of over 500 members and hosting partnerships with key industry leaders. As Nestwork, this foundation expands with enhanced autonomy, deeper market alignment, and an elevated mission to shape a future where innovation, collaboration, and local ambition thrive.
'This rebrand marks a pivotal step in our long-term strategy to align more closely with Qatar's National Vision 2030,' said Mohamed Sleiman, Chief Executive Officer of Alfardan Properties and Alfardan Hospitality. 'By transitioning to Nestwork, we are deepening our roots within the local ecosystem and reinforcing our commitment to fostering a knowledge-based economy driven by local talent. Nestwork is designed to fuel startups and build agile, innovation-driven communities that support Qatar's ambitions for economic diversification and sustainable development.'
'Nestwork is here to support, elevate and grow alongside Qatar' said Zohour Omar Alfardan, General Manager of Wellness and Lifestyle at Alfardan Hospitality. 'We are here to empower entrepreneurs, foster innovation, and serve as a launchpad for the next generation of local and regional ventures.'
As Qatar's unique coworking concept offering both Enterprise-level and Suite solutions, Nestwork is uniquely positioned to address the evolving needs of the country's dynamic business ecosystem.
At its core, Nestwork is about productivity, community, and impact. It now steps into a new chapter, building on its legacy to meet the evolving needs of Qatar's dynamic business ecosystem. Nestwork is designed to foster collaboration, empower innovation, and position itself as a future forward hub for entrepreneurs and professionals alike, all rooted in a 'Make it happen' philosophy that turns ambition into action.
About Nestwork
Nestwork is a Qatar-based coworking brand fully managed by Alfardan Properties. Originally launched as Workinton Qatar in 2018, it has grown into an independent brand offering tailor-made workspace solutions for startups, SMEs, corporates, and global enterprises. With four locations across Doha- Alfardan Centre, Burj Al Gassar, Burj Alfardan, and M7 - Nestwork provides flexible offices, serviced suites, meeting rooms, event spaces, and creative studios. With collaboration and innovation at its core, Nestwork brings together professionals and businesses to foster growth, build strong local networks, and support Qatar's National Vision 2030.
About Alfardan Properties
Alfardan Properties, a subsidiary of Alfardan Group, is a leading luxury real estate developer in Qatar, holding a diverse portfolio of visionary, mixed-use, commercial, and residential developments with flagship projects across Qatar, Oman, KSA and Türkiye. Since its foundation in 1993, Alfardan Properties has provided an enriched lifestyle with a variety of services to its commercial and residential tenants, offering modern residences, executive offices, state-of-the-art facilities, recreational activities, and unique privileges.
Today, Alfardan Properties has established itself as a market leader and a pioneer in contemporary real estate development, pursuing a strategic and ambitious expansion drive. The company's numerous high-end ventures further Alfardan Group's legacy, enriching various sectors in the country from hospitality and real estate to infrastructure development and contributing significantly to the economy under the Qatar National Vision 2030.

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10 business secrets of the celebrity billionaires: What Taylor Swift, Kim Kardashian and Paul McCartney can teach every entrepreneur
10 business secrets of the celebrity billionaires: What Taylor Swift, Kim Kardashian and Paul McCartney can teach every entrepreneur

Arabian Business

time5 hours ago

  • Arabian Business

10 business secrets of the celebrity billionaires: What Taylor Swift, Kim Kardashian and Paul McCartney can teach every entrepreneur

The list of the world's richest people is dominated by tech entrepreneurs, investors, retail magnates and billionaire funds stacked up against the corporate ladder. While the fortune is undeniable, the fame is of the type that comes from years spent in the C-suite grinding out takeover strategies and delivering monotonous speeches at dusty AGMs to audiences of identikit suits. Then, there are the celebrity billionaires. They started with fame — but they didn't stop there. The ten billionaire celebrities on this list turned cultural capital into commercial empires. We might not have their rock star cool, creative vision or iconic glamour, but professionals at every level can learn business lessons from the celebrity billionaires. Celebrity billionaire business secrets Whether you're leading a regional sales team or building a startup from scratch, there's something to learn from the boldest decisions made by today's most successful celebrity entrepreneurs. These ten billionaires didn't inherit wealth — they earned it through ownership, execution, and strategic thinking. From Taylor Swift's renegotiation of rights to George Lucas' empire-building, the lessons go far beyond Hollywood. They're about how to structure deals, protect value, and scale intelligently. Here are 10 business secrets from the world's most effective celebrity billionaires — and exactly how to apply them in your own career. Taylor Swift Net worth: $1.1bn Known for: Music, branding, intellectual property Signature business move: When Taylor Swift lost control of her early music masters, she didn't complain — she outmanoeuvred. By re-recording her albums and releasing 'Taylor's Versions,' she created a second wave of revenue, retained artistic control, and made owning her content a cultural statement. Each re-release was treated like a new product launch, with deluxe editions, targeted marketing, and global fan engagement. It was a bold, complex act of business pivoting: turning a contractual setback into a billion-dollar opportunity. What entrepreneurs can learn: When you face a challenge, learn to, well, shake it off. Swift's fortune-making strategy is about turning risk into leverage. Most professionals don't own intellectual property, but we all own client relationships, data, or brand equity. Revisit the assets you already have — past campaigns, long-term customers, unused content — and ask: Can I relaunch or repurpose this to serve today's market? Her strategy also shows the power of controlling your narrative. In any industry, perception is value. Don't just work hard — own how your work is positioned. Quote: ''I tried to pick my battles 'til the battle picked me.' Steven Spielberg Net worth: $5.3bn Known for: Film direction, studio equity, intellectual property Signature business move: From Jaws to Jurassic Park, the Hollywood director has been making movies that are monster smashes at the box office for decades. Spielberg didn't just direct films, though. He co-founded DreamWorks and negotiated profit-sharing agreements across multiple studios and platforms. He's earned hundreds of millions not just from box office hits, but from backend rights, theme park deals, and long-tail licensing. What entrepreneurs can learn: If we can learn anything from Spielberg, it is to think in layers of revenue, not just projects. For corporate leaders, this might mean monetising services through partnerships; for SMEs, it could mean creating new income streams from existing IP or data. It's also a reminder that influence without ownership is fleeting. Creators, marketers, and strategists alike should look at how their work generates value — and who benefits. Also, bigger is always better, but it needs a personal approach. Quote: 'All good ideas start out as bad ideas — that's why it takes so long.' Kim Kardashian Net worth: $1.7bn Known for: Branding, fashion, beauty tech Signature business move: Recognisable around the world and a celebrity founded outside the traditional routes. Not a singer, not an actor, not a writer, not a sports star. Other than fame – what does she do? With clothing brand SKIMS, Kim Kardashian proved that she's not just a marketer — she's a founder who understands supply chains, digital commerce, and product design. Instead of licensing her name, she co-created a shapewear brand grounded in inclusivity, engineered fit, and e-commerce optimisation. She tested designs in public, gathered feedback in real time, and scaled fast — pushing SKIMS to a $4bn valuation within four years. What entrepreneurs can learn: Kardashian's success hinges on customer insight and operational focus. Whether you're launching a product or managing a team, ask yourself: Do I understand my market as well as she understands hers? Build feedback loops, simplify product offerings, and design experiences that reflect real user needs. Her model shows that brand alone isn't enough — operational discipline and smart execution turn attention into margin. Quote: 'You can say a lot of things about me, but you cannot say I don't work hard. I don't sing. I don't dance. I don't act. But I am not lazy.' Paul McCartney Net worth: $1.3bn Known for: Music, publishing rights, royalties Signature business move: While in The Beatles he famously sang that he doesn't care too much for money, because money can't buy love. The sentiment is fine, but masks the fact that McCartney spent years splashing the cash on serious investments. The Beatles lost the rights to their songs early in their career, so Sir Paul spent decades reacquiring music rights — both his own and others'. 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Even if your company doesn't have global IP, you have processes, packages, and client experiences that can be licensed, scaled, or adapted. Her story is a case study in brand governance and strategic patience — both rare, both powerful. Quote: 'It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all.' Jay-Z Net worth: $2.5bn Known for: Music, brand ownership, venture capital Signature business move: Jay-Z became a billionaire by doing a lot more than rap about money, wealth, hustling and grinding. Shifting from endorsements to ownership he helped build luxury drinks brands, built and sold streaming platforms and launched record labels. In Beyonce he has a wife with similar entrepreneurial drive and doesn't need help with bills. When Jay-Z exited some of his businesses, he did so having created real value. His venture firm, Marcy Venture Partners, now backs startups across tech, lifestyle, and sustainability. What entrepreneurs can learn: Jay-Z's path is a lesson in owning the infrastructure, not just appearing in the campaign. For business leaders, this means focusing on core processes and platform control — not relying on third parties. It's also about timing your exits and knowing what your equity is really worth. Whether you're a CMO or a startup founder, don't just build presence — build permanence. Quote: 'I'm not a businessman, I'm a business, man.' Oprah Winfrey Net worth: $2.8bn Known for: Media, equity deals, business leadership Signature business move: Initially famous for a talk show and being beamed to TV sets in millions of homes around the world. But Oprah, so famous she is known just by the first name, didn't just host — she owned. Through Harpo Productions, she licensed content instead of working for networks, allowing her to retain residuals and reinvest in future projects. 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Rihanna didn't just identify a gap — she filled it with the right team, right partnerships, and right product fit. Whether you're in software, healthcare, or finance, you win by solving underserved needs better than anyone else. Her use of digital feedback, influencer marketing, and lean inventory should be studied by every product or brand leader. Quote: 'When a door closes, you have two choices: Give up or keep going. Let them shut you down, or prove them wrong. We all start somewhere; it's where you end up that counts.' Jerry Seinfeld Net worth: ~$1bn Known for: TV syndication, minimalist business models, brand longevity Signature business move: The TV star and writer is laughing all the way to the bank after becoming the richest comedian of all time. There is nothing funny about money, but Jerry Seinfeld turned the laughs into loot by retaining co-ownership of his hit TV show. That means every subsequent streaming or syndication deal means he gets paid again. He didn't dilute, didn't overextend, and has monetised time after time. Like his well-crafted one-liners, business deals have been delivered with precision, from Netflix specials to clean, controlled IP licensing. What entrepreneurs can learn: Seinfeld offers a masterclass in lean business models. He kept teams small, products focused, and ownership intact. His model is relevant for professionals aiming to scale without complexity — consultants, boutique agencies, even product teams can learn from his approach: fewer moving parts, more margin, tighter control. Quote: 'People don't turn down money. It's what separates us from the animals.' Celebrity billionaire secrets These billionaires are celebrated for creativity and fame, but also business acumen. They're operators who mastered control, scale, and storytelling — not just attention. Whether you're a founder, a strategist, or an executive, the lessons are clear: Own your leverage Structure smart deals Execute with discipline Build for the long term Fame opened the door. Business acumen built the empire. There is a lesson for us all there.

ADPIC signs strategic partnerships with nine leading academic institutions at Abu Dhabi Infrastructure Summit
ADPIC signs strategic partnerships with nine leading academic institutions at Abu Dhabi Infrastructure Summit

Zawya

time6 hours ago

  • Zawya

ADPIC signs strategic partnerships with nine leading academic institutions at Abu Dhabi Infrastructure Summit

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Pane and gain: Dubai Investments glass division shatters production record with 14.8 million sqm in 2024
Pane and gain: Dubai Investments glass division shatters production record with 14.8 million sqm in 2024

Arabian Business

time7 hours ago

  • Arabian Business

Pane and gain: Dubai Investments glass division shatters production record with 14.8 million sqm in 2024

Dubai Investments has reported record-breaking growth across its glass manufacturing portfolio, with production exceeding 14.8 million square meters in 2024. The surge reflects increased demand from regional mega projects and the company's continued investment in advanced, sustainable glass technologies. Glass LLC, a wholly owned subsidiary of Dubai Investments, oversees the group's glass operations and includes: Emirates Glass (EG) Emirates Float Glass (EFG) Saudi American Glass (SAG) Dubai glass manufacturing The three manufacturers serve the construction, architecture, transport, and energy sectors across the GCC and beyond. Abdulaziz Bin Yagub Al Serkal, CEO, Industrial Platform, Dubai Investments, said: 'The glass sector is a cornerstone of Dubai Investments' industrial platform—driving significant growth and reinforcing the Group's leadership in the GCC's high-performance materials market. 'As the region advances through mega projects and places greater emphasis on sustainability, Dubai Investments glass businesses are well-positioned to lead through innovation and product excellence. 'Continuous investments in cutting-edge technologies are sharpening the Group's competitive edge, enabling it to meet evolving industry needs while laying a strong foundation for long-term market leadership'. Emirates Float Glass (EFG), the UAE's only ICV-certified float glass manufacturer, produced over 12.6 million sqm of glass, reaching full production capacity in 2024 and exporting to five continents. EFG is listed on Abu Dhabi's Golden List for its contribution to national industrial development and is a key participant in the UAE's Projects of the 50 and Abu Dhabi Local Content Program. Emirates Glass (EG) reported an 8 per cent year-on-year production increase, contributing over 1.3 million sqm in 2024. Growth peaked at 28 per cent in December, thanks to investments in jumbo glass processing lines. Meanwhile, Saudi American Glass (SAG) achieved a 13 per cent annual increase, producing 927,000 sqm—its highest-ever output. A 48 per cent spike in digitally printed architectural glass demand has driven the success of Elite Vitrage, SAG's new artistic interior glass brand, with 57 per cent additional growth forecasted for 2025. Together, the companies under Glass LLC export to over 35 global markets, including the GCC, Africa, Europe, and Asia. Dubai Investments continues to invest in automation, capacity expansion, and next-gen technologies, ensuring it remains a leading force in the region's transition to sustainable infrastructure and advanced building materials.

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