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BMW posts modest Q2 sales increase on growing demand in Europe, US resilience

BMW posts modest Q2 sales increase on growing demand in Europe, US resilience

Reuters10-07-2025
July 10 (Reuters) - German carmaker BMW (BMWG.DE), opens new tab reported a modest increase in second-quarter deliveries on Thursday, as growing demand in Europe offset a slump in China, with the U.S. market showing resilience.
In the April-to-June period, deliveries of BMW, MINI and Rolls-Royce vehicles increased by 0.4% year on year to 621,271 units, the company said.
BMW & MINI sales rose by 10.1% in Europe and by 1.4% in the United States, while sales in China fell by 13.7% compared to the same quarter last year, the carmaker said.
The U.S. market growth in the quarter is a signal of resilience, given the ongoing tariff pressures and economic uncertainties in the region, Pal Skirta, an analyst from Metzler Equities said.
In contrast, peer Mercedes (MBGn.DE), opens new tab earlier reported a 14% sales drop for its cars unit in North America in the second quarter.
German carmakers are pushing for a deal with President Donald Trump to replace a hefty 25% tariff on car and car part imports, from which BMW and Mercedes-Benz would benefit most as both companies operate large factories in the United States.
The analyst also pointed to "the strong performance of the MINI brand, which recorded growth across all regions" and should help alleviate market concerns surrounding the agency sales model recently introduced in some markets.
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