Bollywood Stars Meet Kitchen Innovation as TTK Prestige Unveils its Latest Product, the AirFlip Air Fryer at the Style Icons Summit 2025
Anjali Anand with TTK Prestige AirFlip two-in-one Air Fryer at the Style Icons Summit 2025
The launch was led by actor Chitrangada Singh, joined on stage by style icons Nushrratt Bharuccha, Radhika Madan and Abhishek Banerjee, adding a glamorous touch to the brand's celebration of kitchen as a space of aspiration and self-expression.
Traditionally seen as a purely functional space, the Indian kitchen is undergoing a cultural shift. It's now a place of creativity, connection-and increasingly-style. Through this association, TTK Prestige is championing the idea that 'The Kitchen is the New Red Carpet', where everyday moments and meals reflect modern Indian sensibilities, values, and aesthetics.
Speaking about the partnership, Mr. Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, said, 'Our presence at the Style Icons Summit is a conscious, strategic decision. The modern Indian consumer seeks products that reflect their identity, and the kitchen has become a primary canvas for this expression. TTK Prestige is synonymous with the style and substance of the new-age Indian lifestyle. With products like our newly launched AirFlip Air Fryer and the Svachh range, we are making a cleaner, healthier, and more stylish way of living effortlessly accessible.'
By participating in a platform that honours fashion, glamour, and cultural influence, TTK Prestige is sending a powerful message-that true style begins at home. With its elegantly engineered innovations, the brand is reimagining kitchens not just as cooking zones, but as vibrant, social spaces that represent personal flair. This partnership is part of a larger storytelling arc where the brand aims to shift the perception of kitchenware from utility to aspiration-celebrating the style icon in every Indian home.
About TTK Prestige
TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India's largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige bought UK based Horwood Homewares and launched Judge Brand in India in August 2017.
For more information, please visit shop.ttkprestige.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
Matcha in Demand: How South India is Embracing the Trend
Strawberry Matcha at Dou, Nungambakkam Nirmal Raj, founder of Buddies Café and Dandjo Teas in Ooty, has been selling matcha since 2015. But of late, says the tea merchant, the quantities he has had to procure have more than quadrupled. 'Till a couple of years ago, I used to buy only 500g a month. It's now 8kg a month and rising,' says Nirmal. He's not sure what's driving the surge, but he's planning to ride the wave with a matcha dessert menu soon. It's game, set, matcha everywhere. Namratha Marlecha, founder of Sante Spa Cuisine in Chennai, is also seeing an increase in demand for their matcha dishes. 'We've been around for more than seven years now, and hardly a handful of people used to try our smoothie matcha bowl or matcha pina colada, for the health benefits. Today, almost every table has someone ordering matcha dishes. The demand has pushed us to rework our menu and add more matcha drinks,' says Namratha. A finely ground powder made from specially grown and processed green tea leaves, matcha involves consuming the entire powdered young leaf, offering a more concentrated dose of nutrients and antioxidants, unlike regular green tea, where you steep the leaves. Once a niche Japanese import, matcha is now riding the social media wave into cafés, kitchens, and even personal tea collections across Chennai. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like American Investor Warren Buffett Recommends: 5 Books For Turning Your Life Around Blinkist: Warren Buffett's Reading List Undo You Can Also Check: Chennai AQI | Weather in Chennai | Bank Holidays in Chennai | Public Holidays in Chennai | Gold Rates Today in Chennai | Silver Rates Today in Chennai Latshyamitra R says every time she opens her Instagram account, her feed is filled with matcha tea recipes. So much so that the UX designer got curious, bought 30g of ceremonial-grade matcha online, a premium quality powder traditionally used in the Japanese tea ceremony, for Rs 800. 'I made matcha drinks with caramel, strawberry and vanilla,' says Latsyamitra. 'I'm planning to bake next,' she says. Saravanan B V, a brand designer from Ooty, initially tried it for its high antioxidant properties and health benefits. But soon he fell in love with the taste and now collects matcha varieties. Not all matcha tastes the same, says Saravanan. Indian matcha has an astringent taste (a dry, puckering sensation in the mouth) that comes from the altitude difference and the way it is ground, compared to Japanese matcha. The Japanese matcha, says Alexander R K, chef at Dou, Nungambakkam, has a unique flavour profile; a delicate balance of earthiness, umami and subtle bitterness making it a versatile ingredient that blends well with sweet and savoury dishes. 'We are trying to use matcha as salt in barbecue meats and tempura,' says Alexander. 'They are still in a trial phase, but show promise among adventurous diners. We're also exploring matcha-infused sauces and glazes that can complement Asian-inspired small plates and grills,' he adds. Matcha Brownie Café owners and tea merchants say they procure their matcha from Japan or Assam (the only place in India where it is grown). Chota Tingrai in Assam's Tinsukia district is the only tea estate in the country that produces it. 'We've been making green tea at Chota Tingrai using Japanese technology since the 1980s, but matcha requires far greater precision and investment,' says tea manufacturer Mrigendra Jalan of Jalan Industries. The estate is experimenting with the Yabukita cultivar and its Assam equivalent, slowly moving toward Japanese standards with both ceremonial and culinary grades. 'The process is slow and costly, as one Japanese grinding machine costs Rs 40 lakh and produces just 10kg a day,' he says. South India has the potential to grow matcha, says Jalan, but the climate and altitude will influence its flavour profile. 'South Indian tea is not as strong as Assam tea, and less bitter. While Assam works on refining production, demand from Chennai, Bengaluru, and Ooty is already surging, pointing to a future where locally grown matcha could complement imports from Japan.' Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area.
NDTV
2 hours ago
- NDTV
Kerala Man Spent 51 Years In UAE Helping Indians, His Viral Return Will Move You
Thayyil Abdul Gafoor, a 64-year-old Indian expat from Kerala, has returned home after spending over five decades in the United Arab Emirates. Gafoor, who lived in the UAE for 51 years, played a key role in facilitating employment visa processing as part of his profession. Beyond his official responsibilities, he was known for personally helping many individuals from his hometown secure jobs in the Gulf. His efforts earned him deep respect among the Malayali community and the affectionate nickname "real-life Gafoor", a nod to the character from the Malayalam cult classic Nadodikkattu, though unlike the film's fictional conman, this Gafoor is celebrated for his genuine support. A video of his grand welcome ceremony in Kerala has gone viral on social media, with many praising his selfless service to the community over the years. Watch the video here: View this post on Instagram A post shared by Siyotechandtravel by shihabu (@siyotechtravel) According to Gulf News, last week, he left Dubai for good after multiple farewell parties by friends and colleagues here. On his arrival at Calicut International Airport, Gafoor was given a surprise welcome. A busload of well-wishers shouting slogans and hailing Gafoor ushered him on to a state-run KSRTC bus rented to transport him to his village, Maruthinchira, in Malappuram district. As they reached their village with an overwhelmed Gafoor aboard the rented bus carrying a banner welcoming him, a public announcement through loudspeaker was made from an escorting vehicle: "Our own Gafoorka (brother Gafoor) has landed."
Time of India
2 hours ago
- Time of India
11 times! Irfan Pathan recalls fiery rivalry with Shahid Afridi: 'I showed him who the real Pathan is'
Irfan Pathan and Shahid Afridi NEW DELHI: Former India all-rounder Irfan Pathan has opened up about his long-standing on-field rivalry with Pakistan's Shahid Afridi , recalling both the personal barbs and the cricketing battles that defined their encounters. Pathan, who had immense success against Pakistan in his career — taking 67 wickets and scoring 807 runs, including a century — dismissed Afridi 11 times across formats, including a golden duck in the 2007 T20 World Cup final. Speaking on Lallantop, the former left-arm pacer revealed how the rivalry turned personal early on. Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! 'Dismissed him 11 times. I have a different kind of fight with him [Afridi] because when I was new and young in the team… there was an interview of Afridi with Harsha Bhogle,' Pathan said. 'Afridi had said, 'I am the real Pathan, he is a fake Pathan'. Badtameez aadmi hai. Mujhe laga ki aap sirf mere baare mein nahi bol rahe ho, mere waalid ke baare mein bhi baat kar rahe, jo aapko nahi karna chahiye tha.' Poll Who do you think had the upper hand in the Pathan-Afridi rivalry? Irfan Pathan Shahid Afridi Both were equally matched Pathan admitted the comment fueled his determination whenever he bowled to Afridi. 'Toh jab jab mere haath mein ball tha, mere jahan mein yeh tha ki isko toh main out kar dunga. Maine out karke usko gyara baar bata chuka hoon ki asli Pathan kaun hai. Bade bade maukon mein out kiya hai — series decider mein, World Cup final mein,' he added. The rivalry also played out off the field. Pathan recalled a heated exchange during India's 2006 tour of Pakistan when both teams were traveling by flight from Karachi to Lahore. 'Afridi came and placed his hand on my head, messing up my hair. He asked me, 'How are you kid?' I said, 'Since when have you become my father?' The childish behaviour was actually his,' Pathan recounted. EXCLUSIVE | Harbhajan Singh on Rohit Sharma, Virat Kohli, Shubman Gill, India vs Pakistan and more What followed was a verbal spat, with Pathan landing the sharper wordplay. 'I said, 'He (Afridi) has eaten dog meat, he has been barking for a long time.' After that, Afridi couldn't say anything. Whatever he might have said, I would have just said, 'Look, he is barking again.' From that moment, he understood he could not win against me verbally,' Pathan explained. For Pathan, Afridi's remarks may have crossed a line, but the Indian all-rounder believes his performances on the field offered the most fitting reply. 'I showed him who the real Pathan is — not once, but 11 times.' Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
