Campaign's Creative Faces to Watch 2025 – Mohammad El Tayech, Strategy Manager, Havas Middle East
Campaign's Creative Faces to Watch 2025 – Mohammad El Tayech, Strategy Manager, Havas Middle East
Age: 25
Nominated by Alejandro Fischer, SVP Strategy:
Mo is a passionate strategist who seamlessly bridges data-driven insights with cultural intuition, making his work both rigorous and deeply relevant. Beyond his sharp thinking, he is highly collaborative, always engaging with the team to push ideas further. His ability to connect the dots between numbers and human truths sets him apart, ensuring his strategies are both impactful and actionable. What truly defines Mo, though, is his relentless drive to improve—constantly refining his craft, challenging himself, and elevating those around him. He is a valuable asset to any team and a strategist who consistently delivers with thoughtfulness and ambition.
Career highlights
With a background in data & analytics, I took a road less taken and took on and entered the world of advertising & creative strategy. And that has definitely made all the difference.
I started off my career by working across different categories, with a strong focus on automotive. After that, I decided to make the shift to Havas, where I have played an integral role in working on strategies across the agency's different clients, bringing in new business opportunities and was part of the team that helped bring Adidas' recent 'Desert Runner' campaign to life.
Guiding principles
Learning never stops; always be hungry to learn new things.
Every problem, big or small, always has a solution.
Side hustle
I recently started watching a lot of cooking videos and practising making certain recipes. And gaming has always been a huge part of my life, from playing Crash Bandicoot on my PS2 in 2006, to playing it on my PS5 today.
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