Primark's 'sleek' £12 shoes look 'just like' £330 designer version

Daily Record

29-06-2025

The Primark shoes bear a striking resemblance to a much more expensive pair from a designer brand
Primark is stocking a pair of shoes that bear a striking resemblance to a pricier alternative. Known for its affordable fashion and homeware, the high street giant may have just introduced a new crowd-pleaser.
The retailer's Satin Toe Post Mules look similar to a style by brand TOTEME, but at a fraction of the cost. Shoppers can snag the Primark version for £12, while the designer version is priced at £330 online.
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The shoes are very similar, with matching flip flop straps, kitten heels and a red colour palette. They also both have a sleek design with a black base.
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However, there are some slight differences. The more expensive shoes are made with 100% leather and feature suede straps, while Primark's are synthetic and have satin straps.
The designer shoes also have a more squared toe, while the Primark shoes are rounded.
Primark's version are described as "satin mules with toe post, crossover straps and a low kitten heel." They're available in red or black, in sizes three to eight.
Primark's full description reads: "Slip into something sleek with these satin toe post mules. In a bold red shade, they're designed with delicate straps - including a toe post and two crossover bands for a minimal look with just enough detail.
"The smooth satin finish gives them a touch of polish, while the low kitten heel adds a subtle lift without sacrificing comfort. Whether you're dressing up denim or finishing a night-out look, these sandals keep things simple, stylish and easy to wear."
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The designer description states: "The elevated simplicity of TOTEME's collections ensures you'll return to its designs year after year. These sandals are made from suede with flip flop straps, sleek square toes and 25mm kitten heels."
The Primark shoes retail for £12, while the TOTEME Flip Flop Suede Sandals come in at £339. This means shoppers could save around £318 by opting for the bargain version.
Customers can grab the Primark shoes, in red or black, in stores now. You can check availability at your nearest store or order Click and Collect here.