Ford Raptor Family Redefines Off-Road Performance - Middle East Business News and Information
Riyadh, Kingdom of Saudi Arabia, February, 2025 – Ford's Raptor family – the Ranger Raptor, Bronco Raptor, and F-150 Raptor – are not just trucks; they represent a complete 'Built Ford Tough' vehicle philosophy born from a fusion of Ford's performance street truck expertise and its off-road racing heritage.
The Raptor lineage began with the ground-breaking F-150 Raptor in 2009 and has grown across the last 15 years to a family of three.
The core principles established for that original Raptor – wider track, reinforced frames, long-travel advanced race-proven suspension, Ford Performance-tuned engines (with anti-lag technology), advanced drive modes (including Baja 1 mode), and functional design features like heavy-duty bash plates and upturned steel bumpers – remain central to each Raptor model.
This commitment to real-world performance is underscored by the fact that every Raptor model competes in stock form at the Baja 1000.
'The Raptor family is a breed apart from their base model siblings,' said Justin Capicchiano, Ford Performance and special vehicle program manager, Ford Australia. 'It's a family of vehicles inspired by Ford's off-road racing heritage and a lineup that's now proven itself in some of the toughest off-road races on the planet.'
Global success:
The Ranger Raptor has cemented its place on the driveways of performance enthusiasts from South Africa and the Middle East to Thailand, Australia and New Zealand and places in between.
'Across IMG in 2024, one in every six Rangers purchased was a Ranger Raptor,' said Kay Hart, president, Ford International Markets Group.
Purpose built:
When it comes to off-road capability, Ranger Raptor, Bronco Raptor and F-150 Raptor are apex predators.
Whether it's carving up a rough gravel track, low-speed rock crawling, or powering across dunes, all three Raptor models are equipped for adventure with selectable drive modes, live-valve FOX® shocks that can 'predict and prepare' and reinforced chassis and suspension systems to handle the abuse of life off-road.
'All three Raptor models have been developed with purpose in mind,' said Capicchiano. 'And that purpose is performance. Whether it's Ranger Raptor, Bronco Raptor or F-150 Raptor one drive down the road is enough to tell you that these machines mean business and that the Raptor name goes all the way down to the bone.'
The Ford Ranger Raptor, Bronco Raptor, and F-150 Raptor are available at distributor showrooms across the region.
About Ford Motor Company:
Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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