
Here are Monday's biggest analyst calls: Nvidia, Apple, Tesla, Duolingo, Netflix, Target, CVS, Sunrun, Live Nation & more

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Yahoo
32 minutes ago
- Yahoo
Apple Watch Import Fight Escalates With Masimo Lawsuit
This article first appeared on GuruFocus. Masimo (MASI) isn't letting Apple (NASDAQ:AAPL) off the hook. The medical tech firm has taken U.S. Customs to court, accusing the agency of quietly giving Apple a green light to import Apple Watches that use Masimo's patented blood-oxygen technology. Warning! GuruFocus has detected 5 Warning Sign with META. Is AAPL fairly valued? Test your thesis with our free DCF calculator. The backstory goes like this: in October 2023, the U.S. International Trade Commission (ITC) banned Apple from selling watches with the contested sensor after ruling it infringed Masimo's patents. At first, Customs sided with that decision, telling Apple it could only import redesigned models if the blood-oxygen feature was completely disabled. But Masimo says that all changed in August, when Customs reversed course without notice and let Apple resume imports. Apple, Customs, and Masimo all declined to comment, but the timing is striking Apple just rolled out a software update that reactivated the blood-oxygen tool across its Series 9, Series 10, and Ultra 2 watches. Sign in to access your portfolio


CBS News
34 minutes ago
- CBS News
What's the environmental cost of an AI text prompt? Google says it has an answer.
Amid growing concerns about the environmental impact of artificial intelligence, Google says it has calculated the energy required for its Gemini AI service: Sending a single text prompt consumes as much energy as watching television for nine seconds. The tech giant on Thursday unveiled a new methodology to measure the environmental impact of its AI models, including energy and water consumption as well as carbon emissions. AI tools have the potential to drive economic growth by boosting productivity and unlocking other efficiencies, economists say. By one estimate from Goldman Sachs, the tech is poised to increase global GDP by 7%, or $7 trillion, over 10 years. At the same time, scientists are flagging the outsized environmental impact of AI, which is not yet fully understood even as data centers require enormous amounts of electricity. "In order to improve the energy efficiency of AI, a clear and comprehensive understanding of AI's environmental footprint is important. To date, comprehensive data on the energy and environmental impact of AI inference has been limited," Ben Gomes, Google's senior vice president of learning and sustainability, said in a blog post Thursday. Aside from their electricity needs, AI data centers also require "a great deal of water ... to cool the hardware used for training, deploying, and fine-tuning generative AI models, which can strain municipal water supplies and disrupt local ecosystems," research from MIT shows. "The increasing number of generative AI applications has also spurred demand for high-performance computing hardware, adding indirect environmental impacts from its manufacture and transport." There are currently no regulations that require corporations to disclose how much energy or water their AI tools consume. Google said in a technical paper released Thursday by its AI energy and emissions researchers that as adoption of AI tools rises, "so does the need to understand and mitigate the environmental impact of AI serving." Google's new paper on the environmental impact of its own AI tools aims to set a standard for measuring the energy and water consumption as well as carbon emissions of various AI models, the company said. A typical Gemini text query uses 0.24 watt-hours (Wh) of energy, emits 0.03 grams of carbon dioxide equivalent (gCO2e), and consumes 0.26 milliliters — or about five drops — of water. By comparison, the average ChatGPT query uses 0.34 Wh and about one fifteenth of a teaspoon of water, Sam Altman, CEO of ChatGPT-maker OpenAI, has written. Google also outlined the progress it has made in reducing the environmental impact of its Gemini platform. Over a recent 12-month period, the energy consumption and carbon footprint of the median Gemini text prompt decreased by factors of 33x and 44x, respectively, it said. The quality of Gemini's responses also improved over the same time period, the company said.

Business Insider
8 hours ago
- Business Insider
Duolingo's top social media manager says she had more professional success when she didn't separate life and work
The face behind Duolingo's blockbuster marketing campaigns said virality comes with a human cost. Zaria Parvez, who announced her departure from her role as senior global social media manager to pursue another social media role, said her best work came when she put work-life balance aside. "There was a lot of, 'I'm not gonna check Slack after 5. I'm going to actually work a 40-hour week,'" she said in an interview with The Wall Street Journal published on Wednesday. "But I will say, when I didn't separate my life from my work, I succeeded far more in my role. That's a hard truth." The language learning app is famous for its creative and guilt-inducing app notifications and social media posts. Marketing experts say the approach works, especially with Gen Z, because the app's green owl mascot appears authentic and consistent. Whether it's on TV, in YouTube ads, or on TikTok, where Duolingo has over 16.7 million followers, the company is among the first to tap into viral, often country-specific trends. The 26-year-old marketing manager, who has been at the company for five years, also said she dealt with anxiety because she ran such a successful social media account. "Last year when I went on medical leave. I was really confused and exhausted," Parvez said. "It got to the point where the anxiety of running such a big account and having to be always on was so on my shoulders." She added: "I would get three hours of sleep at night. I would be incessantly trying to figure out, how do I be creative in all the best ways? How do I do this on my own?" She said that her family paid attention to her career, too. Last year, for a marketing stunt, Duolingo faked the death of its green owl mascot. It blew up and received lots of organic engagement from Duolingo users, celebrities like MrBeast and Dua Lipa, and brands such as Hilton, Chipotle, and Netflix. Parvez said that one campaign brought in 1.7 billion social media impressions. "People thought Duolingo the company had died," Parvez said. "My mom's like, did you lose your job?" Not all of Duolingo's messaging has gotten the same stamp of approval from the internet. Parvez shared a 2021 instance during the Johnny Depp-Amber Heard trial when Duolingo commented on a TikTok post, and it was not received well by Twitter users. Earlier this month, Duolingo CEO Luis von Ahn said the company had dialed back on "edgy posts" after his post on mandatory internal AI usage received harsh social media backlash. The Duolingo CEO said that "stopping edgy posts" helped turn social media sentiment positive. But he said the move may also have hurt the company's daily active user count, one of its most important metrics, in the quarter that ended in June. Duolingo's stock is up 61% in the last year.