Shein's London IPO ‘on hold' after Trump's crackdown on China
Shein has cut ties with two UK corporate communications companies brought in to support its London stock market flotation as the fast-fashion giant quietly puts its preparations on hold amid pressure from President Trump's tariff war.
The Chinese-founded retailer has not renewed contracts with Brunswick and FGS Global which ended this month, The Times understands.
Both companies were understood to have been brought in last year to advise on the Chinese-founded company's proposed blockbuster London float but both have now stood down.
The move reflects a wider reassessment of Shein's initial public offering strategy amid mounting pressure from Trump's proposed tariff crackdown on Chinese goods.
• Can Shein save its flotation from tax and ethical worries?
Shein, valued at £50 billion, had initially targeted the
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