Nothing and KEF announce strategic audio partnership
Nothing, the London-based consumer technology company, and KEF, the renowned British audio pioneer, today announced a strategic partnership to explore new frontiers in sound innovation and bring refined audio experiences to a broader audience.
Rooted in a shared commitment to craftsmanship, engineering excellence, and bold design, this collaboration brings together two of the UK's most iconic brands. KEF's six decades of high-fidelity audio expertise will support Nothing's expansion into new audio categories – bringing acoustic precision to products shaped by Nothing's distinct approach to design and user experience.
"KEF is one of the most respected names in audio, and we're proud to partner with them as we take the next step in expanding Nothing's audio journey," said Andrew Freshwater, head of smart products marketing at Nothing. "By combining KEF's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio."
"At KEF, we've always believed in the power of great sound to inspire and connect people," said Grace Lo, president and head of global marketing at KEF. "This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation."
"This partnership marks a powerful step forward. By uniting KEF's exceptional audio heritage with Nothing's boundary pushing design, we're creating something truly special for consumers in the Middle East and Africa. It's an exciting opportunity to reimagine everyday listening, making it more immersive, more inspiring, and more connected than ever before," said Rishi Kishor Gupta, regional director for Nothing Middle East and Africa.
The collaboration marks a meaningful evolution for both brands. For Nothing, it diversifies its audio offering and enters new product categories. For KEF, it opens new pathways to share its expertise with a wider audience through a fresh design and technology lens. With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware.
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