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Business Standard
14-05-2025
- Business
- Business Standard
Nothing partners with KEF to boost audio performance of upcoming lineup
British consumer technology brand Nothing has announced a partnership with British audio specialist KEF. According to the company, this collaboration aims to explore new frontiers in sound innovation and deliver refined audio experiences to a broader audience. The partnership suggests that Nothing may expand its audio portfolio to include new products, such as speakers, and could potentially introduce KEF-tuned sound in its upcoming generation of earbuds. 'By combining KEF's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio,' said Andrew Freshwater, Head of Smart Products Marketing at Nothing. While the details have not been confirmed, Nothing's 2025 Ear and Ear(a) earbuds series may feature KEF-tuned audio. Currently, Nothing uses Dirac Opteo tuning in its CMF Buds 2 and Buds 2a, a feature that the company claims improves vocal clarity and enhances instrument separation. In related developments, Nothing has confirmed it will launch its next-generation flagship smartphone, the Phone (3), later this summer. The announcement was made via a video posted on Android's official YouTube channel, featuring a 'Device Showcase' segment in which Nothing CEO Carl Pei appeared with a blurred-out device in hand, teasing the upcoming release.
Phone Arena
14-05-2025
- Business
- Phone Arena
Nothing's next audio products might be what audiophiles have been waiting for
Nothing is back in the spotlight as hype builds for the upcoming Phone (3). While there is still no official launch date, Carl Pei has just dropped a major hint – the next Phone is aiming straight for the flagship segment (price-wise, that is). But that is not the only surprise. Nothing also announced a brand-new partnership that could reshape its audio lineup in a big way. The company has teamed up with legendary British audio brand KEF. Founded in 1961, KEF is well-known for its high-end audio gear – everything from HiFi speakers and subwoofers to sound bars, headphones and more. This new collaboration aims to blend KEF's deep audio expertise with Nothing's signature design-forward approach. – Andrew Freshwater, Head of Smart Products Marketing at Nothing, May 2025 Now, the big question is what these products might be, right? Well, according to both companies, the partnership will help Nothing branch out into new audio categories – which probably means we are looking at more than just earbuds. A Bluetooth speaker or a pair of over-ear headphones would make a lot of sense and would fill a gap in Nothing's current product lineup. I can imagine something sleek looking and with great sound that can rival Apple's AirPods Max, for example. Can you? And KEF's involvement also opens the door for Nothing earbuds that are tuned by real audio experts – which could take sound quality up a notch. Over the past year or so, Nothing has made it clear that it's taking audio more seriously. The Nothing Ear (a) already delivers solid sound at a great price and the regular Nothing Ear packs a bunch of smart features for a bit more money. KEF, on the other hand, is known for making amazing-sounding headphones, but they've often lacked the smart features people expect today. So if Nothing plans to go more premium – whether that is with new earbuds or a full set of over-ears – I think KEF is the right kind of partner to make sure the sound lives up to the hype while Nothing takes care of the smarts.
GSM Arena
14-05-2025
- Business
- GSM Arena
Nothing partners up with KEF for multiple audio products coming this year
Vlad 14 May 2025 Nothing Android Today, Nothing has announced a long-term strategic partnership with iconic British audio pioneer KEF "to usher the company's next chapter in sound". The collaboration brings together KEF's six decades of Hi-Fi audio expertise with Nothing's design-led approach to technology. Expect this to result in Nothing expanding into new audio categories, and several acoustically co-developed products are already in the works and launching later this year. Remember those Nothing headphones that were rumored in February? KEF might have something to do with them. At least we hope so. But the company mentions several products, so we're excited to see where this will lead - Nothing earbuds tuned by KEF? That's a very interesting prospect, headphones aside. The press release says that for Nothing, this partnership lets it diversify its audio offerings and enter new product categories, while for KEF, it "opens new pathways to share its expertise with a wider audience through a fresh design and technology lens". Andrew Freshwater, Head of Smart Products Marketing at Nothing, said: KEF is one of the most respected names in audio, and we're proud to partner with them as we take the next step in expanding Nothing's audio journey. By combining KEF's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio. Grace Lo, President & Head of Global Marketing at KEF, said: At KEF, we've always believed in the power of great sound to inspire and connect people. This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation.
Digital Trends
13-05-2025
- Business
- Digital Trends
Nothing and Kef are making premium audio products together
Technology brand Nothing has announced a partnership with audio experts Kef, and said it's already hard at work on co-developed products together. Nothing is best known for its smartphones these days, but its first ever product was the Nothing Ear 1 earbuds, and it has continued to build and diversify the line ever since. However, Nothing has greater ambitions in audio and it's with Kef it intends to make plans for an expansion into new audio categories a reality. Kef has been building audio products for more than 60 years. Andrew Freshwater, Nothing's head of smart products said: Recommended Videos 'By combining Kef's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.' If that wasn't interesting enough, Kef's Grace Lo, head of global marketing, added: 'This partnership allows us to bring our acoustic heritage into a fresh context, working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation.' There's no hard information about the products Nothing and Kef are designing together, aside from the press release stating 'several acoustically co-developed products' are already in progress, with further details expected to be shared in the coming months. Nothing's last audio product releases were the Nothing Ear (a) in April 2024, along with a series of new earbuds in its CMF by Nothing range in April 2025. It's also reasonable to think Nothing and Kef may work together on future smartphone releases, tuning the speakers and the audio for higher quality sound. Asus and Dirac have proved great sound can come from a smartphone with the ROG Phone 9 Pro, but few others have exploited mobile audio in the same way, leaving an opportunity for Nothing and Kef beyond the new audio products it has planned.
The Hindu
13-05-2025
- Business
- The Hindu
Nothing announces partnership with British audio brand KEF for product expansion
Nothing on Tuesday (May 13, 2025) announced its partnership with British audio pioneer KEF with a likely entry into a new segment within the audio business. Both companies stated that they will explore new frontiers in sound innovation and bring refined audio experiences to a broader audience. KEF is an iconic brand that makes speakers and headphones. 'Our six decades of high-fidelity audio expertise will support Nothing's expansion into new audio categories – bringing acoustic precision to products shaped by Nothing's distinct approach to design and user experience,' said KEF. 'KEF is one of the most respected names in audio, and we're proud to partner with them as we take the next step in expanding Nothing's audio journey,' said Andrew Freshwater, Head of Smart Products Marketing at Nothing. (For top technology news of the day, subscribe to our tech newsletter Today's Cache) 'By combining KEF's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio,' he added. 'This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation,' said Grace Lo, President & Head of Global Marketing at KEF. With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware, added Lo.
