California company launches frozen Juicy Lucys at Target
Juicy Lucy, Inc. has announced it's making a frozen Juicy Lucy — the Minnesota-born, cheese-filled burger staple of Twin Cities dive bars — that will be hitting the freezer aisle at Target.
The frozen version comes from a company co-owned by chef and TV personality Aldo Lanzillotta. They're calling the burgers a tribute to the Minnesota original, which will come in a classic version as well as Spicy Jalapeño.
Lanzillotta says he's been serving Juicy Lucys at his Barney's Beanery restaurant in Hollywood for years and now hopes to bring an homage to the original to a wider audience.
'This is our way to honor this best-of burger, and we believe the more people who can enjoy a Juicy Lucy, the better, so we are making it more available to more people,' says Lanzillotta, who was a co-host of Compete to Eat and a guest chef on Bravo's short-lived Best New Restaurant.
The announcement goes on to recognize the contested origins of the burger at Matt's Bar and the 5-8 Club before adding that "imitation is the purest form of flattery."
Though, the announcement doesn't finish its paraphrasing of the Oscar Wilde-attributed quote, which concludes "that mediocrity can pay to greatness."
The burgers will be available for around $14.99 per six-pack at select Target locations.
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