Big Blue Nation goes crazy for British cereal Weetabix
LEXINGTON, Ky. (FOX 56) — Thanks to Big Blue Nation, a breakfast classic in a different UK is now America's best-selling cereal.
It all started after UK's win over Illinois in Milwaukee.
Big Blue Nation goes crazy for British cereal Weetabix
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'They got me Weetabix; I had about 3 of them this morning. Coach Pope joined me too, and Brandon Garrison and I feel like that helped my performance today, for sure,' Amari Williams said.
'So we will have mandatory team breakfast this week, every morning, featuring Weetabix,' Mark Pope said.
Within hours of that clip going viral, online sales tripled, with Weetabix surging past Cheerios and Cinnamon Toast Crunch on Amazon.
Local shops are seeing the craze too. Fáilte Irish Import Shop in Lexington sold out in a day
'I would normally have a case of Weetabix, and it might sell out every two to three months. Now it's wild. But it's great; we're having so much fun with this. It just makes me smile and laugh all the time, like Weetabix—who'd thought?' Liza Betz said.
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The brand's parent company confirmed the sales spike and said they're loving the Big Blue buzz.
No NIL deal just yet — but they're watching and rooting for Kentucky's tournament run.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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