El Rey Theater in Los Angeles to Be Featured in Tony Hawk Video Game
Skaters who have dreamed of nosebone kickflipping the curb in front of the El Rey Theater or landing a 360 Varial McTwist under the venue's iconic marquee can now live out that dream on Tony Hawk's Pro Skater 3 + 4.
Both games are set to drop on July 11, according to game maker Activision Publishing, Inc. and feature several AEG Presents managed and owned venues, including the beloved Art Deco 771-cap theater on Los Angeles' Miracle Mile, who's exterior was digitally recreated to live permanently in the game.
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Tony Hawk's Pro Skater 3 + 4 will also feature in game advertising for concert promoter Goldenvoice and the Roxy in West Hollywood on billboards throughout the Los Angeles level of the game.
To celebrate the launch of the game, Activision will be hosting the May 8 Tony Hawk Pro Skater Fest and livestream at the El Rey Theatre featuring live performances by Danny Brown, Lupe Fiasco, Adolescents, and Urethane – all of whom are featured on the game's official soundtrack. The evening will be hosted by pro skaters Selema Masekela and Nora Vasconcellos and feature appearances by from the games roster of new and veteran talent including Chloe Covell, Aurélien Giraud, Leo Baker, Kareem Campbell, Geoff Rowley, Tony Hawk and many more.
'THPS Fest is a like a dream come true—it's surreal to see Tony Hawk's Pro Skater 3 + 4 (and the THPS franchise) celebrated on this scale,' Hawk said in a press release sent to Billboard. Zach Zimmerman, vp for marketing partnerships at AEG Presents noted that 'music and skateboarding are at the heart of Southern California culture,' while Jason Finn, senior manager at Activision boasted 'this is just the beginning.'
Fans can catch the May 8 THPS Fest live on the official THPS Twitch channel here. The countdown to the livestream kicks off at 5:45 p.m. Pacific, with the broadcast going live at 6:00 p.m. Pacific.
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