Wellness in a can? TRIP's new Wild Strawberry drink comes with a FREE Calm subscription - here's how
In the middle of a busy work week, it's important to take a moment to slow down and breathe. The UK's fastest-growing soft drinks brand, TRIP, is encouraging customers to do exactly that with a first-of-its-kind partnership with popular mindfulness and wellbeing app, Calm.
For a limited time this summer, those who buy a can of TRIP's latest flavour, Wild Strawberry, will get a three-month Calm Premium subscription completely free (normally priced at £39.99).
TRIP Wild Strawberry (12 Pack)
The drink of the summer? We've found it! Delightfully seasonal, lightly sparkling and deliciously sweet, the functional blend is infused with botanicals designed to promote a sense of calm, including lion's mane, magnesium, chamomile and lemon balm.
Plus, for a limited time, you can now get a free three month Calm Premium subscription with any purchase of the new flavour, allowing users to forge a path towards better mental health with tools such as guided meditation, sleep sounds and a built-in mood tracker.
Available in Sainsbury's as part of its meal deal offering, this collaboration between TRIP and Calm is helping shoppers find a moment of mindfulness during the busy workday.
£18 Shop
With two in three people reporting worsening mental health, the collaboration between TRIP and Calm aims to provide thousands across the UK with the tools they need to carve a path towards better mental health.
Currently available in Sainsbury's as part of its meal deal offering, the latest flavour can also be spotted on the shelves of Tesco and Waitrose, as well as online at Amazon and drink-trip.com.
More than seven million people in the UK buy a meal deal every day, and the partnership will allow those looking to make healthier choices to do exactly that.
While we're often tempted to pick ourselves up with a coffee or fizzy drink throughout the work day, studies have shown that long-term effects of drinking caffeinated drinks later on in the day can cause disrupted sleep and even hormonal imbalances in some cases.
TRIP's latest flavour — which is perhaps the most delicious yet — is infused with a whole host of nature's botanicals, including magnesium, chamomile, lion's mane and lemon balm - all of which may aid in easing stress and promoting a sense of calm, as well as other reported benefits such as improved sleep.
Launched in 2019 by husband and wife duo Olivia Ferdi and Daniel Khoury, the couple turned to nature's botanicals to overcome stresses in their own lives, before deciding to share their findings to the masses with TRIP.
Since then, the brand has received thousands of five-star reviews from happy customers, and is available in popular chains such as Young's Pubs and Leon. And it seems fans are just as pleased with the new flavour.
'My favourite TRIP so far,' wrote one thrilled customer. 'Tastes delicious with a really natural flavour. Helps me unwind before bed - no need for a glass of wine now!'.
'I am obsessed with this drink!', wrote a second. 'It's perfect to unwind and go to sleep and honestly, I've never slept better. Taste is 10/10 too'.
'Ive been loving TRIP for a while now, but this Wild Strawberry flavour is my new favourite!', wrote a third shopper. 'I usually don't like strawberry drinks, but it has a really natural taste'.
With every purchase of TRIP's Wild Strawberry drink, customers will be able to unlock their free three-month Calm Premium subscription via a code on the back of the can. The subscription to the world's number one health app includes a wide range of resources to promote mental and physical wellbeing, that can be accessed anywhere, at any time.
As well as guided meditations, sleep stories and focus music, the app also boasts access to expert-led masterclasses, a section for children, and a mood tracking tool to help monitor mood changes throughout the week.
With over 180 million global downloads, the handy app has received thousands of positive reviews, with some claiming it 'changed their life' and that they've 'never felt more relaxed'.
The collaboration between TRIP and Calm will provide thousands of Brits with the tools to take the steps towards better mental health. And in the height of summer, when more people than ever are turning to alcohol-free drinks (dubbed by gen-z as the sober curious movement), TRIP is a tasty, alcohol-free alternative specifically formulated to help you unwind.
Ready to dry the delicious new drink for yourself? Get yours now and enjoy a free three-month subscription to Calm Premium for just £2.50 per can in-store and online at sainsburys.co.uk, or £18 per 12 pack at drink-trip.com. Happy sipping!
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