Zulu Club Raises $250K to Scale 100-Minute Fashion Delivery
Unlike conventional fashion e-commerce platforms that depend heavily on static visuals and often result in high return rates, Zulu Club's model enables customers to shop from local malls and verified outlets. Shoppers can request a curated kit of 4–5 items to try at home—delivered within 100 minutes—before making a purchase. This innovative approach bridges the gap between online ease and offline confidence, addressing pain points like poor profitability and customer dissatisfaction.
By digitizing neighborhood collections, Zulu Club showcases hidden local fashion treasures and fulfills them through a hyperlocal delivery network, appealing to fashion-savvy urban audiences who seek instant gratification.
'Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We're building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,' said Adarsh Bhatia, Founder of Zulu Club.
Adarsh previously led business operations at Fashinza, a tech-driven apparel manufacturing startup. His deep expertise in retail and supply chain informs Zulu's hybrid strategy—blending AI-powered recommendations with human-assisted personal shopping.
Zulu Club's primary audience includes urban millennials and Gen Z consumers—those who are style-conscious, digitally native, and time-starved. Unlike traditional platforms, Zulu offers an experience-first shopping journey, which includes:
Browsing nearby mall collections via the Zulu app
Live assistance during product exploration
Receiving pre-styled Try-at-Home kits
Purchasing post-trial or via live consultation
Enjoying 100-minute doorstep delivery using Zulu's in-house fleet
Recent app updates have further streamlined the end-to-end experience—enhancing flow, communication, and logistics for faster, smoother service.
'Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today's mobile-first, experience-led consumer,' said Ujwal Sutaria, General Partner at TDV Partners.
'We're excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn't building another marketplace—it's reimagining fashion retail for the next generation.'
Founded in 2024, Zulu Club is currently live in Gurgaon and plans to utilize the funding to scale across key Delhi NCR neighborhoods. The startup aims to enhance Try-at-Home flows, deepen retail partnerships, and make strategic investments in personalization, logistics, and customer engagement.
With its unique mix of speed, trust, and experience, Zulu Club is set to reshape how the next generation shops for fashion—online and offline.
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